Which option is practical for you?

If you want lunch straight away

You can fill a fresh sourdough roll sold individually without using an oven. Albert Heijn and PLUS describe options like these; check the ingredients, allergens and nutritional information for the roll you choose.

If you want to bake it at home later

A part-baked roll is a good choice for a meal when you have time and an oven or air fryer at home. PLUS gives baking instructions for its sourdough multigrain and spelt options; follow the directions on the packaging you choose.

If you mainly want to compare fibre

Look beyond the word ‘sourdough’ and compare the nutritional information per 100 g. Albert Heijn lists 7.1 g of fibre per 100 g for its wholemeal sourdough roll; PLUS lists 5.8 g per 100 g for its sourdough multigrain rolls.

What should you look for when choosing?

First decide whether you want to eat the roll straight away or bake it at home. Then compare the ingredients and nutritional information for the option you’re actually buying.

What to consider What to check Who should consider this?
Eating straight away Check that it’s a fresh roll sold individually, rather than one that still needs to be baked. If you’re picking up one roll for lunch during a quick shop, you’ll want to be able to fill it without baking it first. For around 33% of consumers, being able to eat it straight away is the deciding factor.
Baking at home Check the preparation and storage instructions, especially for a frozen option. If the roll is for a later meal, your available equipment and preparation time matter. Around 27% of consumers put this flexibility first.
Flour and fibre Check which types of flour are used and compare the fibre per 100 g in the nutritional information. If you’re looking for a wholemeal or multigrain option, base your choice on the ingredients and nutritional value rather than on ‘sourdough’ alone. For around 20% of consumers, this is the first thing they consider.
A regular roll as an alternative If sourdough is essential to your choice, check that it’s stated in the product information; ‘rustic’ doesn’t automatically mean sourdough. If a sourdough roll isn’t essential, a regular roll may be enough for that extra item on your shopping list. Around 20% of consumers prefer this straightforward option.

Assumptions to avoid

  • ‘Sourdough’ doesn’t automatically mean ‘made without baker’s yeast’

    Ingredients lists for sourdough rolls from retailers including Jumbo and PLUS include yeast as well as sourdough. So the product name alone isn’t enough to tell you whether a roll is yeast-free.

    Read the full ingredients list if you’re looking for a roll without baker’s yeast.

  • Don’t assume every roll contains iodised salt

    The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods allows iodine to be added through baker’s salt. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt; Albert Heijn lists only ‘salt’ in the ingredients for its organic multiseed roll.

    Check the current label for ‘iodised salt’ or ‘baker’s salt’. If you’re buying an unwrapped roll, ask which type of salt has been used if it matters to your choice.

  • Spelt and multigrain don’t automatically mean gluten-free

    PLUS’s ingredients information lists cereals containing gluten in its sourdough spelt and multigrain rolls. The name of a grain or the colour of a roll doesn’t mean it’s gluten-free.

    If you need a gluten-free option, check the explicit gluten-free label and allergen information for the exact product.

  • Don’t forget preparation and storage

    Part-baked rolls still need to be baked. The frozen PLUS Desem pistolet bruin meergranen also says to store it at -18°C and not to refreeze it after thawing.

    Choose an option with preparation and storage instructions that suit when you plan to eat the roll.

Brands to compare

Albert Heijn

Albert Heijn describes fresh sourdough rolls sold individually, including white, wholemeal and organic multiseed options.

  • The wholemeal option lists 7.1 g of fibre per 100 g; iodised salt is listed in the ingredients for the white and wholemeal options.
  • The organic multiseed option lists only ‘salt’. Check the current label if the type of salt matters to your choice.

Jumbo

Jumbo offers, among other things, part-baked white sourdough rolls in a pack of four, weighing 300 g in total.

  • The ingredients list for Jumbo Desem Broodjes Wit includes sourdough and iodised salt.
  • The ingredients list also includes yeast. Jumbo’s separate sourdough loaves sold in-store aren’t rolls.

PLUS

PLUS describes both an individual white sourdough roll and part-baked sourdough multigrain and spelt rolls.

  • The part-baked multigrain option lists 34% wholemeal wheat flour, 10% sourdough and 5.8 g of fibre per 100 g.
  • The part-baked options need preparing. Also check the label for cereals containing gluten and other allergens in the option you choose.

ALDI

ALDI describes a regular white roll sold individually.

  • A regular roll is an alternative if sourdough isn’t essential.
  • Don’t assume this roll is sourdough; check the product information in-store if you specifically want a sourdough option.

Dirk

Dirk’s range includes regular and rustic white and multigrain rolls.

  • You can compare different types of rolls if the choice of grain is your priority.
  • ‘Rustic’ or ‘multigrain’ doesn’t confirm that a roll is sourdough. Check the product name and ingredients of the roll you choose.

Lidl

Lidl describes a 600 g rustic spelt sourdough loaf that’s available in-store only.

  • The sourdough loaf may be worth considering if a whole loaf also suits your shopping needs.
  • This product isn’t a roll. Check your local shelf and the label if you specifically want a small sourdough roll.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a sourdough roll always made without baker’s yeast?

No, a roll can contain both sourdough and baker’s yeast. Ingredients lists from retailers including Jumbo and PLUS list both, so check the ingredients for the exact option if you’re looking for a roll without baker’s yeast.

Does every Dutch sourdough roll contain iodised baker’s salt?

No, don’t assume so without checking the label. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods allows iodine to be added through baker’s salt, but according to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. Check which type of salt is listed in the ingredients for the roll you choose.

How do I bake PLUS sourdough multigrain rolls?

For its Korenlanders sourdough multigrain rolls, PLUS recommends 6–8 minutes in an oven at 220°C or 4 minutes in an air fryer at 200°C, according to the product’s preparation instructions. Follow the directions on your own packaging, including any preheating instructions.

Are sourdough spelt or multigrain rolls gluten-free?

The name ‘spelt’ or ‘multigrain’ doesn’t mean a roll is gluten-free. PLUS’s sourdough spelt and multigrain options list cereals containing gluten; if you need a gluten-free option, always check the explicit gluten-free label and allergen information for the exact product.

What should I look for if I’m buying a roll to eat later?

Choose a roll with preparation and storage instructions that suit when you plan to eat it. You can eat a fresh roll straight away; check the packaging instructions for a part-baked or frozen option. PLUS says to store its frozen brown multigrain roll at -18°C and not to refreeze it after thawing.