If you want to enjoy sourdough rolls on different days, par-baked rolls that you finish in the oven at home fit that plan. If you’re going to eat one on the day you do your shopping, you could also choose a fresh roll individually. Also compare the type of bread, fibre per 100 g, ingredients and allergens: the word ‘sourdough’ doesn’t tell you how the roll is made or what its nutritional value is.
Which option is right for you?
If you want to enjoy rolls throughout the week
If you don’t want to eat all your rolls on the day you do your shopping, it’s worth looking at par-baked options with storage and baking instructions. PLUS provides oven and air fryer instructions for its Korenlanders sourdough rolls.
If you want to compare bread types and fibre
Don’t base your choice on words such as sourdough or spelt alone. The PLUS Korenlanders multigrain option lists 5,8 g of fibre per 100 g, while the white AH Liefde & Passie sourdough roll lists 2,8 g per 100 g, according to their product information.
If you check the type of salt and allergens
Check each option to see whether it contains iodised salt or baker’s salt, and which gluten-containing cereals or other allergens are listed. The Voedingscentrum points out that baker’s salt isn’t compulsory and that organic bread usually contains non-iodised salt.
What should you look for when choosing?
First, decide which days you want to eat the rolls. Then compare the type of bread and its nutritional information, and check the ingredients of the option you want to buy.
| What to consider |
What to check before buying |
Who it matters to |
| Storage and baking |
Check the storage instructions and whether you’ll need an oven or air fryer. |
I want to eat rolls on several days and bake them just before serving. For around 42% of consumers, this flexibility in keeping a supply is the top priority. |
| Type of bread and fibre |
Read the bread description and ingredients; compare the fibre per 100 g. |
If the type of bread determines my choice, I don’t want to rely on the word ‘sourdough’ alone. Roughly 33% of consumers give this comparison the highest priority. |
| Ingredients and allergens |
Look for iodised salt or baker’s salt and read the allergen information for the option you’ve chosen. |
I need to be able to see which type of salt and which allergens are in my roll. For around 25% of consumers, checking the ingredients is most important. |
Common mistakes
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Assuming sourdough or spelt means wholemeal
The Consumentenbond warns that terms such as sourdough, spelt and rustic tell you little about the nutritional value.
Read the bread description and ingredients list, and compare the fibre content per 100 g.
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Assuming a sourdough roll contains no yeast or gluten
The AH and PLUS options described also list yeast and contain gluten-containing cereals. Spelt is a type of wheat.
Check the full ingredients list and allergen information; don’t assume these properties from the product name.
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Assuming a product contains iodine based on its name or organic label
According to the Voedingscentrum, baker’s salt is iodised, but bakers don’t have to use it. The ingredients list for the organic AH multiseed option says ‘salt’, without specifying that it is ‘iodised’.
Check the current packaging to see whether ‘iodised salt’ or ‘baker’s salt’ is listed among the ingredients.
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Planning to keep fresh rolls for the whole week
Planning for one fresh roll at a time is different from buying a par-baked product that you finish in the oven at home later.
Choose based on when you plan to eat the rolls, and follow the product’s storage and preparation instructions.
Brands to consider
AH Liefde & Passie
Albert Heijn describes a fresh white sourdough roll and an organic multiseed option, both sold individually, in this range.
- The white option lists iodised salt and 2,8 g of fibre per 100 g; the multiseed option lists 5,7 g of fibre per 100 g.
- Both options contain gluten-containing cereals. The multiseed option also contains sesame and soya; the ingredients list says ‘salt’ without specifying that it is ‘iodised’.
Jumbo
Jumbo offers white and multigrain sourdough rolls in packs of four, with 300 g per pack.
- The category page shows the two types of bread and their pack sizes side by side.
- Check the ingredients, allergens and preparation instructions for your chosen option on the product page or packaging.
PLUS Korenlanders
PLUS describes multigrain and spelt sourdough rolls that you can bake at home.
- The multigrain option lists 34% wholemeal wheat flour and 5,8 g of fibre per 100 g; the spelt option lists 4,2 g of fibre per 100 g.
- Both contain gluten-containing cereals. Spelt is also a type of wheat and isn’t a gluten-free alternative.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Which sourdough rolls are suitable for your weekly shop?
Par-baked rolls suit a plan to bake fresh rolls at home on different days, as long as you can follow the storage and preparation instructions. PLUS provides these instructions for its Korenlanders sourdough options. A fresh roll sold individually is another choice if you want to eat it on the day you do your shopping.
Does ‘sourdough’ tell you how much fibre a roll contains?
No, the word ‘sourdough’ doesn’t tell you the fibre content. Compare the nutritional information per 100 g: PLUS lists 5,8 g of fibre for its Korenlanders multigrain sourdough rolls, compared with 2,8 g for the white AH Liefde & Passie sourdough roll.
Are sourdough rolls automatically yeast-free or gluten-free?
No. The AH and PLUS sourdough rolls described here also list yeast and contain gluten-containing cereals. Check the ingredients and allergen information for your chosen option; the spelt in the PLUS option is a type of wheat.
Does a Dutch sourdough roll always contain iodised salt?
No, you can’t tell from the name of the roll. The Voedingscentrum explains that baker’s salt is iodised, but its use isn’t compulsory. So check the current packaging to see whether ‘iodised salt’ or ‘baker’s salt’ is listed among the ingredients.