Who this choice matters to

Childcare teams focused on fibre

For teams looking to serve sourdough as part of a lunch policy that favours wholemeal or brown bread. The Netherlands Nutrition Centre recommends these types of bread for childcare settings because of their fibre content.

Planners of bake-off and frozen lunches

For staff who keep rolls in stock and need to fit baking them into lunch preparation. The frozen and ambient bake-off products from PLUS included in this review have different storage and preparation instructions.

Teams following individual dietary requirements

For settings where the ingredients in each roll need to meet the requirements of individual children. The standard sourdough rolls reviewed contain gluten-containing cereals; potential traces of other allergens also vary by product.

What should you look for when buying?

Start with your bread policy and individual dietary requirements. Then decide whether fresh deliveries, frozen storage or baking the rolls on site will work with your lunch schedule.

What to consider What to check when buying Who it matters to
Wholemeal flour and fibre Check the ingredients and compare fibre per 100 g. Albert Heijn lists 7,1 g for AH Liefde & Passie Desem pistolet volkoren; PLUS lists 5,8 g for its multigrain sourdough bake-off rolls. If our lunch policy prioritises wholemeal bread, I want to know how much fibre the roll contains. Around 36% of consumers give fibre and their bread policy top priority.
Allergens and dietary requirements Read the latest ingredients list and check for any potential allergen warnings. Make sure both are compatible with the child’s individual requirements and your setting’s policy. If a child has individual dietary requirements, I want to know whether this specific roll is suitable before preparing it. Around 36% of consumers give allergy protocols top priority.
Storage and baking Check the storage and preparation instructions on the chosen pack. For the frozen version reviewed, PLUS specifies storage at −18 °C and says not to refreeze after defrosting. I need to be able to plan stock and baking around the lunch schedule. Around 21% of consumers give this planning top priority.
Choosing white bread Compare fibre per 100 g with a wholemeal version. Albert Heijn lists 2,8 g for its white sourdough roll and Jumbo lists 2,4 g for Desem Broodjes Wit. If a white roll better suits what the group wants to eat, I want to know how it compares with wholemeal. Around 7% of consumers prioritise the white sourdough version.

Common mistakes

  • Assuming sourdough is suitable for a gluten-free diet

    The standard sourdough rolls reviewed contain gluten-containing cereals. The term ‘sourdough’ tells you nothing about whether they’re suitable for a gluten-free diet.

    Check the packaging of the exact product and follow each child’s individual requirements when buying, preparing and serving it.

  • Assuming white sourdough is the same as wholemeal sourdough

    According to product information from Albert Heijn and Jumbo, the white sourdough versions reviewed contain 2,4 to 2,8 g of fibre per 100 g. Albert Heijn lists 7,1 g per 100 g for its wholemeal sourdough roll. So the term ‘sourdough’ is no substitute for checking the flour and fibre content.

    If your lunch policy favours wholemeal bread, compare the ingredients and nutritional information per 100 g first.

  • Buying frozen rolls without planning when to bake them

    The frozen sourdough roll from PLUS reviewed here must not be refrozen after defrosting. Baking the rolls on site also needs to fit the available equipment and the time set aside for lunch preparation.

    Plan how many rolls to defrost and follow the storage and preparation instructions on the pack.

  • Assuming every roll contains iodised baker’s salt

    The Netherlands Nutrition Centre states that bakers are not required to use baker’s salt. The term ‘sourdough’ doesn’t tell you what type of salt a roll contains either.

    Check the ingredients list of your chosen roll if iodised salt or baker’s salt is relevant to your nutrition policy.

Brands to consider

Albert Heijn

AH Liefde & Passie offers individual white and wholemeal sourdough rolls.

  • Albert Heijn lists 7,1 g of fibre per 100 g for the wholemeal version and 2,8 g per 100 g for the white version.
  • Both versions reviewed contain gluten-containing cereals. Check the latest ingredients and allergen information when buying.

Jumbo

Jumbo Desem Broodjes Wit is a pack of four part-baked white rolls.

  • The four-roll pack gives you a set quantity to work with when planning lunch.
  • Jumbo lists 2,4 g of fibre per 100 g. The product contains gluten-containing cereals; check the latest label against dietary requirements.

PLUS

The PLUS range reviewed includes both a frozen sourdough roll and multigrain sourdough bake-off rolls, which have different storage requirements.

  • For its multigrain bake-off version, PLUS lists 34% wholemeal wheat flour and 5,8 g of fibre per 100 g.
  • The sourdough versions reviewed contain gluten-containing cereals. The frozen version must not be refrozen after defrosting.

Related products

Related products coming soon.

Frequently asked questions

Is a sourdough roll automatically wholemeal?

No. ‘Sourdough’ on its own doesn’t tell you whether a roll is made with wholemeal flour. The Netherlands Nutrition Centre recommends wholemeal or brown bread for childcare settings because of its fibre content, so check the ingredients and compare the nutritional information per 100 g.

Is a standard sourdough roll suitable for a gluten-free diet?

The standard sourdough rolls reviewed contain gluten-containing cereals, so they aren’t suitable when the requirement is to serve only gluten-free products. For a separate gluten-free roll, check the latest label and follow your setting’s preparation and serving requirements.

What allergen information should I check before lunch?

Check the latest ingredients list, the allergens listed and any warnings about potential allergens for the roll you’ve chosen. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly identified on the labels of prepacked foods. Compare the product information with each child’s individual dietary requirements.

How do I plan for sourdough rolls that need baking?

Plan storage and preparation according to the instructions on the pack for your chosen version. For the frozen sourdough roll reviewed, PLUS specifies storage at −18 °C and baking for 8–10 minutes at 220 °C; the product must not be refrozen after defrosting. Other bake-off versions may have different instructions.

Does a sourdough roll always contain iodised baker’s salt?

No. Check the ingredients list for the specific product. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt, and ‘sourdough’ in the product name doesn’t tell you either way.