Who is this choice relevant to?

Breakfast fans keeping an eye on fibre

You’re looking for a roll whose wholemeal base and fibre content you can check, rather than relying on the word ‘sourdough’ alone.

Fans of bake-at-home rolls

You want to bake your rolls at home and have the time and oven space to do so.

Shoppers who check the label

You need to be able to check which grains, seeds and allergens a roll contains before buying it. Spelt needs the same attention as other types of wheat when it comes to wheat allergens.

What should you look for when choosing?

Decide what matters most for your savoury breakfast, then compare the labels of rolls that meet your needs.

What to consider What should you check? Who is this most important for?
Type of grain and fibre Check the ingredients for wholemeal flour and compare fibre per 100 g. The term ‘multigrain’ isn’t enough to tell you. I want to build my savoury breakfast around a wholemeal base and compare the fibre content; around 29% of consumers say this is their main requirement.
Taste and texture Check whether it’s a white, wholemeal or multigrain variety, and what the ingredients say about the sourdough. The word ‘sourdough’ doesn’t tell you how long it was fermented. For my savoury toppings, I’m mainly looking for a crust and crumb that suit my taste; around 29% of consumers prioritise this preference for taste and texture.
Ingredients and allergens Read the current ingredients list and allergen information, and compare salt on a like-for-like basis, such as per 100 g. If I need to avoid certain ingredients, the label needs to suit my needs every time I buy; for around 21% of consumers, this check matters most.
Packaging and preparation Check the number of rolls, the pack weight and whether the rolls still need to be baked in the oven. On a busy morning, I want to know how many rolls I’ll need and whether I have to bake them; around 21% of consumers put this preparation first.

Common mistakes

  • Assuming sourdough means wholemeal

    A white sourdough roll isn’t automatically a wholemeal product. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre than white products made with flour.

    Check the type of grain in the ingredients list and compare the fibre content per 100 g. Don’t go by the colour or product name alone.

  • Assuming spelt or sourdough means gluten-free

    Spelt is a type of wheat. A sourdough roll may also contain gluten-containing grains or other allergens.

    Read the current allergen information. If you need a gluten-free product, check that the roll you choose is explicitly labelled gluten-free.

  • Assuming every roll contains iodised baker’s salt

    According to the National Institute for Public Health and the Environment (RIVM), not all bread is made with iodised salt. The type of salt can therefore vary from product to product.

    If iodised salt matters to your choice, check the ingredients list for the specific roll.

  • Forgetting to factor in baking and storage

    A bake-at-home roll needs an oven and time to prepare. If a pack contains several rolls, it’s also worth considering how many you’ll use after opening it.

    Read the oven and storage instructions before buying, and decide whether the pack suits your breakfast routine.

Brands compared

Albert Heijn

Albert Heijn offers, among other products, a wholemeal sourdough roll and an organic multiseed variety under AH Liefde & Passie.

  • The product names make the distinction between wholemeal and multiseed clear.
  • Check the ingredients, allergens and nutritional information on the current pack for the variety you choose.

Jumbo

Jumbo offers white and multigrain sourdough rolls to bake at home, including a pack of four multigrain rolls weighing 300 g.

  • You can check the ingredients and nutritional information for each product in the multigrain range.
  • The information for the multigrain variety doesn’t automatically apply to the white sourdough rolls or other Jumbo rolls.

PLUS

PLUS sells spelt and multigrain rolls described as ‘made with sourdough’.

  • The bake-at-home varieties described include oven instructions at 220 °C.
  • ‘Made with sourdough’ doesn’t in itself tell you how long the dough was fermented or whether it was made using traditional methods.

ALDI

ALDI’s white roll is a useful point of comparison if you’re weighing up an ordinary roll against a sourdough variety.

  • The product description makes clear that it’s a white roll sold individually.
  • Don’t treat this ordinary white roll as a sourdough roll.

Dirk

Dirk offers standard multigrain rolls in a pack of four weighing 300 g.

  • The pack gives you a useful point of comparison for the number of rolls and the weight.
  • The term ‘multigrain’ doesn’t automatically make this a sourdough or wholemeal product.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does a sourdough roll automatically contain more fibre than an ordinary roll?

No. The word ‘sourdough’ doesn’t tell you whether a roll is wholemeal. The Netherlands Nutrition Centre highlights the difference between wholegrain products and white products made with flour. So compare the ingredients and fibre content per 100 g of the rolls you’re considering.

Is a spelt sourdough roll gluten-free?

No, spelt is a type of wheat. Check the current allergen information for every roll, and only assume it’s gluten-free if the product is explicitly labelled as such.

Does every Dutch roll contain iodised baker’s salt?

No, you can’t assume this for every roll: according to the National Institute for Public Health and the Environment (RIVM), not all bread is made with iodised salt. If the type of salt matters to your choice, check the ingredients list for the specific product.

How should I store rolls after opening the pack?

Follow the storage instructions on the pack. For opened brown rolls, the Netherlands Nutrition Centre recommends 2 to 4 days in a kitchen cupboard or 1 to 3 months in the freezer. Check that this guidance applies to the product you’re buying.