Who is this choice for?

People eating alone who want to avoid leftovers

You’re making one lunch or light evening meal and don’t want to open more rolls than you can use. Buying a roll individually calls for different planning from choosing a bake-at-home or frozen pack.

Shoppers keeping an eye on fibre

You’re choosing a roll to go with your meal and want to compare wholemeal flour and fibre per 100 g, rather than basing your choice on the term ‘sourdough’ alone.

Shoppers who read labels carefully

You want to know which grains and allergens are listed, and whether the ingredients include iodised salt or baker’s salt.

What should you look for when choosing?

Work out how many rolls you’ll use at each meal. Then compare the nutrition information and ingredients of the options that suit that amount.

What to consider What to check Who it matters to
Portions and leftovers Check whether the roll is sold individually or in a pack, and read the storage advice for after opening. I want one roll for a meal without being left with unused rolls. Around 42% of consumers give portion size and avoiding leftovers top priority.
Wholemeal and fibre Look for wholemeal information in the product description and compare fibre per 100 g. If fibre matters most to me, I want to compare white and wholemeal options on the same basis. Around 33% of consumers prioritise wholemeal flour and fibre.
Ingredients and salt Read the ingredients and allergen information. If you’re looking for iodine, check for ‘iodised salt’ or ‘baker’s salt’. I want to know which grains the roll contains and what type of salt is listed. Ingredients, allergens and salt information are the main concerns for around 25% of consumers.

Common mistakes

  • Assuming ‘sourdough’ means ‘wholemeal’

    Sourdough doesn’t tell you how much wholemeal flour or fibre a roll contains. Albert Heijn lists 2.8 g of fibre per 100 g for its white sourdough roll and 7.1 g per 100 g for the wholemeal version.

    If fibre matters to you, compare the product description and nutrition information per 100 g.

  • Assuming the roll contains iodised salt from its name

    The term ‘sourdough’ doesn’t tell you what type of salt has been used. Product ingredients may list ‘iodised salt’ or ‘baker’s salt’.

    Check the current ingredients list if this information matters to your choice.

  • Opening a multipack without a plan for the rest

    Jumbo lists four portions for its white sourdough rolls and, according to the product page, advises keeping them in the fridge for no more than two days after opening.

    Choose an individually sold roll if you only need one, or check how to store the remaining rolls according to the packaging before you buy.

  • Assuming spelt or multigrain means gluten-free

    The PLUS options described contain grains that contain gluten. A label such as ‘spelt’ or ‘multigrain’ doesn’t make a roll gluten-free.

    Check the allergen information, and only choose a product explicitly labelled gluten-free if you need gluten-free bread.

Brands to consider

Albert Heijn

Albert Heijn lists an individually sold white and wholemeal sourdough roll, each weighing 115 g.

  • The listed fibre values are 2.8 g per 100 g for the white roll and 7.1 g per 100 g for the wholemeal one.
  • Check the current packaging for ingredients, allergens and nutrition information, as product details can change.

Jumbo

Jumbo lists white sourdough rolls in a pack of four portions, as well as brown frozen rolls made with rye sourdough.

  • The white sourdough rolls list iodised salt and provide storage advice for after opening.
  • The brown frozen rolls aren’t described as sourdough rolls. According to the product information, they must not be refrozen after defrosting.

PLUS

PLUS lists an individually sold white sourdough roll, as well as bake-at-home multigrain and spelt rolls made with sourdough.

  • The multigrain version lists 34% wholemeal wheat flour and 5.8 g of fibre per 100 g; the spelt version lists 4.2 g of fibre per 100 g.
  • The options described contain grains that contain gluten. Check the packaging for other allergens too.

Lidl

Lidl lists 700 g packs of white rolls to bake at home.

  • A bake-at-home pack gives you the option to plan several rolls for different meals.
  • If you’re specifically looking for a sourdough roll, check the product name and ingredients on the current packaging.

ALDI

ALDI lists a white roll sold individually, which may suit a single meal.

  • Buying rolls individually lets you match your purchase to the number you need.
  • Check the label if sourdough, wholemeal flour or a particular type of salt is important to your choice.

Dirk

Dirk lists wholemeal, multigrain and sourdough options among its bread range.

  • These categories give you a starting point when looking for a suitable type of bread.
  • For a specific roll, check the product description and label. A sourdough description for the range doesn’t apply to every roll.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘sourdough’ tell you how much fibre a roll contains?

No. The term ‘sourdough’ doesn’t indicate the fibre content on its own. Albert Heijn lists 7.1 g of fibre per 100 g for its wholemeal sourdough roll and 2.8 g per 100 g for the white version. So compare the nutrition information for the rolls you’re considering.

Do all sourdough rolls contain iodised salt?

You can’t tell from the name. Check the ingredients list for ‘iodised salt’ or ‘baker’s salt’. A rule requiring iodine in baker’s salt doesn’t mean that every roll contains it.

Are sourdough rolls made with spelt or multigrain gluten-free?

No. Those descriptions don’t mean a product is gluten-free. The options described by Albert Heijn, Jumbo and PLUS contain wheat or other grains that contain gluten. Always read the current allergen information for the specific product.

Can you cook a bake-at-home sourdough roll in an air fryer?

Follow the cooking instructions on the specific pack. For the PLUS multigrain and spelt rolls described, the product information says to preheat the air fryer to 200 °C and bake for four minutes. Don’t assume the same instructions apply to a different roll.

How should I plan a pack of rolls if I only need one?

Choose an individually sold roll if you only want to plan for that meal. With a multipack, you can decide in advance when you’ll use the rest and check the storage advice. Jumbo says its white sourdough rolls can be kept in the fridge for up to two days after opening, while its frozen rolls described here must not be refrozen after defrosting.