Who is this choice relevant to?

If you want to compare sourdough ingredients

You want to know which grains and how much sourdough a roll contains, and whether it also contains yeast. The PLUS varieties reviewed list different percentages of sourdough, so check the ingredients for the variety you’re buying.

If you look for wholemeal flour and fibre

You want a roll for Sunday breakfast, but you also compare the flour used and the fibre per 100 g. The white, multigrain and wholemeal varieties reviewed differ in these respects.

If you want to bake rolls quickly and check allergens

You want warm rolls without a long preparation time and need to check the allergens before buying. The PLUS bake-at-home varieties reviewed include oven and air fryer instructions; always check the information for the exact product for allergen details.

What should you look for in sourdough rolls?

What to consider What to check when buying Who it matters to
Sourdough and ingredients Check which grains and how much sourdough are listed, and whether the roll also contains yeast. I want to know what sourdough means in this roll, rather than relying on the name alone. Around 33% of consumers prioritise the sourdough ingredients.
Wholemeal flour and fibre Check whether wholemeal flour is listed and compare the fibre per 100 g. If I’m keeping an eye on fibre, I want to be able to compare a white roll with a wholemeal or multigrain variety. This comparison is a priority for around 27% of consumers.
Allergens and type of salt Check the allergen information and see whether iodised salt is listed in the ingredients if the type of salt matters to you. When it comes to rolls with several grains, I want to know which allergens are listed before buying. Checking the label is a priority for around 20% of consumers.
Preparation method Check whether the roll is ready to serve or needs baking, and follow the oven or air fryer instructions. On a Sunday morning, I want to know how much preparation a warm roll takes. Around 20% of consumers prioritise the preparation method.

Common mistakes when choosing

  • Assuming sourdough means ‘yeast-free’

    The white, multigrain and spelt sourdough rolls from PLUS reviewed here list yeast as well as sourdough. So the product name alone won’t tell you whether it contains yeast.

    Read the full ingredients list if the sourdough ingredients are important to you.

  • Assuming multigrain means wholemeal

    ‘Multigrain’ doesn’t tell you how much wholemeal flour or fibre a roll contains. Among the products reviewed, the white PLUS sourdough rolls list 2,29 g of fibre per 100 g, the multigrain variety 5,8 g, and the Albert Heijn wholemeal sourdough roll 7,1 g.

    Check whether wholemeal flour is listed and compare the nutritional information per 100 g for the products you’re considering.

  • Overlooking allergens in loose rolls

    Even with an unwrapped roll, you need to know whether it may contain an allergen that matters to you. The sourdough products reviewed include grains containing gluten; the information varies by variety.

    For pre-packed rolls, read the label. If allergen information isn’t visible for loose rolls, ask about it before buying.

Brands to compare

When comparing these brands, check the exact roll: having rolls or sourdough bread in the range doesn’t mean that every variety is a sourdough roll.

Albert Heijn

The AH Liefde & Passie range includes white and wholemeal sourdough rolls, listed as available in store only.

  • The product information lists ingredients, allergens and nutritional values; the wholemeal variety contains 7,1 g of fibre per 100 g and lists iodised salt.
  • Check in-store availability if you specifically want one of these fresh varieties.

Jumbo

The roll category includes white and multigrain rolls, as well as white and multigrain sourdough rolls.

  • You can tell the regular varieties apart from the sourdough ones in the category.
  • For a specific sourdough variety, read the product information before comparing ingredients or nutritional values.

PLUS

The Korenlanders bake-at-home sourdough rolls are described as white, multigrain and spelt varieties.

  • The product information reviewed lists the ingredients and oven and air fryer instructions for each variety.
  • The stated amounts of sourdough and the nutritional values vary by variety, so compare the exact product.

Dirk

Dirk describes a rustic multigrain roll for baking at home.

  • The product description lists a pack of four rolls, weighing 300 g in total.
  • If you’re specifically looking for sourdough, check the product information separately for this roll.

Lidl

Lidl describes white rolls and, as a separate product, rustic spelt sourdough bread.

  • The separate product names make it easier to distinguish rolls from sourdough bread.
  • Don’t assume the white rolls contain sourdough just because the spelt sourdough bread does; check the ingredients for the roll you choose.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Does sourdough mean a roll is made without yeast?

No. The white, multigrain and spelt sourdough rolls from PLUS reviewed here also list yeast. Read the ingredients list for the variety you’ve chosen to find out how it’s made.

Which sourdough roll should I choose if I’m looking for fibre?

Compare rolls that list wholemeal flour and check the fibre per 100 g, rather than relying on ‘multigrain’ alone. The PLUS multigrain variety reviewed lists 5,8 g of fibre per 100 g; the Albert Heijn wholemeal sourdough roll lists 7,1 g per 100 g.

Can you cook sourdough rolls in an air fryer?

For the white, multigrain and spelt bake-at-home rolls from PLUS reviewed here, the instructions say to preheat the air fryer to 200 °C, then bake the rolls for 4 minutes. Always follow the instructions for the exact variety you buy.

How do I check allergens in pre-packed and loose rolls?

For pre-packed rolls, read the allergen information on the label; the Netherlands Food and Consumer Product Safety Authority states that this information must be included. If allergen information isn’t visible for loose rolls, ask about it before buying. For sourdough varieties, check which grains containing gluten are listed.

Does a sourdough roll always contain iodised salt?

You can’t tell from ‘sourdough’ or ‘wholemeal’ in the product name. The Albert Heijn and PLUS sourdough products reviewed list iodised salt in their ingredient information; check the ingredients list for any other roll.