Which families is this relevant to?

Families who eat lots of sandwiches every day

If bread is a regular feature at breakfast and lunch, the type of bread and a manageable supply for the family matter. The Voedingscentrum recommends freezing bread in portions as soon as you buy it if you won’t be using it straight away.

Families who need to check ingredients and allergens

If you have specific dietary requirements, the name ‘sourdough’ isn’t enough to help you choose. Check the label on packaged bread, or ask for allergen information before buying unwrapped bread, as advised by the Netherlands Food and Consumer Product Safety Authority.

Families who plan their shopping in advance

A trip to the shops, ordering online and buying bread for the freezer each call for different planning. Albert Heijn lists sourdough bread in its online range, Jumbo describes a rustic sourdough range that’s only available in store, and PLUS offers home delivery for its freshly baked bread.

What should you look for when choosing?

First, decide which type of bread and ingredients are right for your family. Then choose an amount and a way of buying it that suit how quickly you’ll eat it.

What to consider What should you check? Who is this most important for?
Type of bread and fibre Look for the terms wholemeal or brown; compare fibre content on a like-for-like basis, such as per 100 g. If bread is often part of breakfast and lunch, I want to know whether I’m buying white, brown or wholemeal sourdough. Around 27% of consumers prioritise the type of bread and its fibre content.
Stock and food waste Check the weight of the loaf and the storage instructions; divide any bread you won’t use straight away into portions to freeze. If we have several loaves at home, I want to avoid some being left uneaten. Around 33% of consumers prioritise keeping their stock manageable.
How to buy and planning Check whether the bread you’ve chosen can be ordered online, is only available in store or is sold frozen and fresh. When planning the weekly shop in advance, I need to know whether I’ll have to visit a shop and when the bread can be used. Around 27% of consumers prioritise this kind of planning.
Ingredients and allergens Read the allergen information and, if needed, check the ingredients list for iodised salt or baker’s salt. If someone in the family needs to avoid certain ingredients, I want to be able to check the exact loaf before buying. Around 13% of consumers prioritise checking ingredients.

Common mistakes

  • Choosing based on the word ‘sourdough’ alone

    ‘Sourdough’ doesn’t tell you whether a loaf is white, brown or wholemeal. According to the Voedingscentrum, wholemeal bread contains more fibre, vitamins and minerals than white bread.

    Check the type of bread on the label or product page, then compare the ingredients and nutritional information for the loaves you’re considering.

  • Assuming all sourdough contains iodised salt

    Bakers don’t always use baker’s salt. The Voedingscentrum states that, for packaged bread, this salt will be listed in the ingredients.

    Check the ingredients list for iodised salt or baker’s salt for the exact loaf; don’t assume it’s used just because the bread is called sourdough or organic.

  • Buying more fresh bread without a plan to freeze it

    Stocking up only works if your family can use the bread before its quality starts to deteriorate.

    The Voedingscentrum recommends freezing bread in portions as soon as you buy it, then taking out what you need each day.

  • Confusing gluten-free with free from all allergens

    Gluten-free sourdough may contain other allergens. The allergen information for one particular loaf doesn’t automatically apply to other products.

    Check the full allergen information and any warnings about possible traces for every loaf you choose. For unwrapped bread, ask for this information before buying.

Brands to compare

Albert Heijn

Albert Heijn lists white, brown, wholemeal, spelt and frozen-fresh sourdough loaves online.

  • One specific wholemeal sourdough loaf from Albert Heijn is listed as weighing 600 g, with iodised salt in the ingredients.
  • Check the latest product information and availability for the loaf you choose; these can vary from one product to another.

Jumbo

Jumbo describes a range of rustic sourdough loaves baked in store.

  • According to Jumbo, the range includes eight varieties with a proving time of more than 24 hours.
  • Jumbo says these rustic sourdough loaves are only available in its shops and can’t be ordered online.

Lidl

Lidl lists a rustic wholemeal wheat sourdough loaf alongside its oven-fresh bread range.

  • The description ‘wholemeal wheat’ makes clear what type of bread the sourdough loaf is.
  • For ingredient or allergen checks, refer to the latest information for the exact loaf.

PLUS

PLUS lists several Korenlanders sourdough loaves, including brown and white varieties.

  • PLUS says its bread is freshly baked every day and can be delivered to your home.
  • Check the ingredients, nutritional information and delivery options for each variety before ordering for your family.

Dirk

Dirk lists sourdough alongside other types of bread in its range.

  • The bread section gives you a starting point for comparing sourdough with other types of bread.
  • Check the information for the specific loaf for details of its ingredients, allergens and availability.

ALDI

ALDI lists Bakkersgoud Rustiek in its freshly baked bread range; the range information shown doesn’t confirm that these loaves are sourdough.

  • ALDI lists rustic varieties, including extra wholemeal, spelt and light multiseed.
  • According to ALDI, this range is available in shops with a bakery section. Check separately whether the loaf you choose is sourdough.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is sourdough bread automatically wholemeal?

No, sourdough bread can be white, brown or wholemeal, among other types. Check the type of bread on the label; according to the Voedingscentrum, wholemeal bread contains more fibre, vitamins and minerals than white bread.

Does all sourdough bread contain iodised salt?

No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list for iodised salt or baker’s salt.

How do I check allergens in unwrapped bread?

Ask for the allergen information for the exact loaf before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available for unwrapped products in a way other than on a packaging label.

How should I store several loaves for my family?

Freeze any bread you won’t use straight away in portions as soon as you buy it, then take out the amount you need each day, as the Voedingscentrum recommends. Also follow the storage instructions for the product you’ve chosen.

Can I order Jumbo’s rustic sourdough loaves online?

Not the rustic sourdough range described by Jumbo: according to the retailer, these loaves are baked in store and are only available in its shops. Check the ordering options for other Jumbo loaves separately.