What should you look for when choosing?
First, decide which type of bread and ingredients are right for your family. Then choose an amount and a way of buying it that suit how quickly you’ll eat it.
| What to consider |
What should you check? |
Who is this most important for? |
| Type of bread and fibre |
Look for the terms wholemeal or brown; compare fibre content on a like-for-like basis, such as per 100 g. |
If bread is often part of breakfast and lunch, I want to know whether I’m buying white, brown or wholemeal sourdough. Around 27% of consumers prioritise the type of bread and its fibre content. |
| Stock and food waste |
Check the weight of the loaf and the storage instructions; divide any bread you won’t use straight away into portions to freeze. |
If we have several loaves at home, I want to avoid some being left uneaten. Around 33% of consumers prioritise keeping their stock manageable. |
| How to buy and planning |
Check whether the bread you’ve chosen can be ordered online, is only available in store or is sold frozen and fresh. |
When planning the weekly shop in advance, I need to know whether I’ll have to visit a shop and when the bread can be used. Around 27% of consumers prioritise this kind of planning. |
| Ingredients and allergens |
Read the allergen information and, if needed, check the ingredients list for iodised salt or baker’s salt. |
If someone in the family needs to avoid certain ingredients, I want to be able to check the exact loaf before buying. Around 13% of consumers prioritise checking ingredients. |
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Frequently asked questions
Is sourdough bread automatically wholemeal?
No, sourdough bread can be white, brown or wholemeal, among other types. Check the type of bread on the label; according to the Voedingscentrum, wholemeal bread contains more fibre, vitamins and minerals than white bread.
Does all sourdough bread contain iodised salt?
No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list for iodised salt or baker’s salt.
How do I check allergens in unwrapped bread?
Ask for the allergen information for the exact loaf before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available for unwrapped products in a way other than on a packaging label.
How should I store several loaves for my family?
Freeze any bread you won’t use straight away in portions as soon as you buy it, then take out the amount you need each day, as the Voedingscentrum recommends. Also follow the storage instructions for the product you’ve chosen.
Can I order Jumbo’s rustic sourdough loaves online?
Not the rustic sourdough range described by Jumbo: according to the retailer, these loaves are baked in store and are only available in its shops. Check the ordering options for other Jumbo loaves separately.