Who is this choice relevant to?

Holidaymakers looking for sourdough as an ingredient

For breakfast or lunch, you want to be able to tell whether a roll contains sourdough with a starter culture or simply lists sourdough powder. The ingredients lists for the Jumbo, Albert Heijn and PLUS products we looked at show why this distinction matters.

Self-caterers with limited cooking or storage space

You’re choosing rolls for a holiday home where the oven or air fryer available, and the space you have to store them, determine what’s practical. So it’s worth checking the cooking instructions and pack size before you shop.

Shoppers checking allergens or nutritional information

You may be checking for cereals containing gluten or other allergens, or comparing fibre and salt per 100 g. Check the packaging of the specific roll: an alternative with a different recipe may still contain allergens.

What should you look for when buying?

First decide whether you’re looking for the Kaiser shape or sourdough as a distinct ingredient. Then check that the cooking method, quantity and ingredients suit your stay and the people you’re sharing with.

What to consider What to check Who it matters to
Sourdough in the ingredients Check whether sourdough is listed with its composition, or whether the ingredients only mention rye sourdough powder or inactivated wheat sourdough powder. For breakfast, I want a roll whose ingredients list sourdough with a starter culture, rather than just sourdough powder. Around 31% of consumers put this choice of recipe first.
Cooking and storage Compare the instructions with the appliance available, check the number of rolls and read the storage instructions on the pack. At the holiday home, I want to bake the rolls in the appliance provided without bringing more than I can store. For around 31% of consumers, practical use is the most important factor.
Allergens and nutritional information Check for cereals containing gluten and any other relevant allergens; compare fibre and salt per 100 g if needed. If we need to account for allergens at the table, I want to know what’s in each roll. Around 23% of consumers give this check top priority.
Quantity and availability Choose a number of rolls to suit your group and check the range at the shop where you plan to buy them. For a few breakfasts or lunches, I want to buy a suitable quantity that I can find at a nearby shop. This is the main concern for around 15% of consumers.

Common mistakes

  • Assuming sourdough powder is the same as sourdough as an ingredient

    Albert Heijn lists rye sourdough powder in its Kaiser rolls, while PLUS lists inactivated wheat sourdough powder. Jumbo Desem Broodjes Wit, on the other hand, lists sourdough with wheat flour, water and a starter culture, but its product name doesn’t describe it as a Kaiser roll.

    If the recipe is important to you, read the full ingredients list rather than relying on the word ‘sourdough’ alone.

  • Assuming a different recipe means a product is allergen-free

    The standard rolls we looked at contain cereals with gluten. Schär Kaiserbrötchen is labelled gluten-free, but according to the product information it contains soya and may contain traces of mustard.

    Check the current packaging for all allergens relevant to the people eating them, even if a roll is sold as gluten-free.

  • Choosing a pack without planning how much you’ll need

    The packs we looked at contain between four and ten rolls. That makes a difference if you’re planning just a few breakfasts or lunches at the holiday home.

    Work out how many rolls you’ll need and read the storage and cooking instructions on the pack before you buy.

  • Assuming every roll contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the type of bread alone won’t tell you which salt is in a packaged roll.

    If it matters to your choice, look for ‘iodised salt’ or ‘baker’s salt’ in the ingredients list.

Brands to consider

These examples can help you compare product names and ingredients. Choose based on the information for the specific rolls you’re considering.

Jumbo

Jumbo Desem Broodjes Wit is worth considering if you’re looking for sourdough as a distinct ingredient.

  • The ingredients list sourdough with wheat flour, water and a starter culture.
  • The product isn’t called a Kaiser roll and contains wheat, spelt and gluten.

Albert Heijn

AH Kaiserbroodjes are pre-baked white Kaiser rolls, sold in a pack of four.

  • Albert Heijn provides cooking instructions for both an oven and an air fryer.
  • The ingredients list rye sourdough powder, not sourdough with a starter culture as a distinct ingredient.

PLUS

PLUS Kaiserbroodjes wit are available in packs of ten, among other sizes.

  • The packaging gives a baking time of 6–8 minutes.
  • The ingredients list inactivated wheat sourdough powder; check the allergen information for this variant too.

De Afbakker

De Afbakker is the own brand under which ALDI lists white Kaiser rolls for baking at home.

  • ALDI lists a pack of six and a baking time of 5–7 minutes.
  • Don’t choose this product solely because you’re looking for sourdough; check the ingredients on the pack.

Schär

Schär Kaiserbrötchen is labelled gluten-free and contains rice sourdough.

  • The ingredients listed by PLUS include 13% rice sourdough.
  • The product contains soya and may contain traces of mustard; check the current packaging.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

How can I identify sourdough in the ingredients list?

Look for sourdough as a distinct ingredient and check its listed composition too. Jumbo Desem Broodjes Wit lists wheat flour, water and a starter culture; the Albert Heijn and PLUS Kaiser rolls we looked at list sourdough powder. The Jumbo rolls aren’t Kaiser rolls, according to their product name.

Can I bake Kaiser rolls in an air fryer?

You can if the packaging includes air fryer instructions. For AH Kaiserbroodjes, Albert Heijn recommends 5–6 minutes at 200 °C in a preheated air fryer. Follow the instructions for the product you choose and the appliance available.

Are standard Kaiser rolls gluten-free?

The standard Albert Heijn and PLUS Kaiser rolls we looked at contain cereals with gluten. Jumbo Desem Broodjes Wit also contains gluten and isn’t a Kaiser roll. Schär Kaiserbrötchen is labelled gluten-free, but remember to check the current packaging for other allergens too.

Do Kaiser rolls always contain iodised salt?

No, you can’t tell from the type of bread alone. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So, for packaged rolls, check the ingredients list if the type of salt matters to your choice.