If you’re looking for rolls with fibre
If you buy rolls for several breakfasts or lunches, you can compare the wholemeal label and the fibre content per 100 g. A Kaiser roll and a sourdough roll don’t have to be the same type of bread.
Who are these rolls for?
If you specifically want sourdough
The product name alone won’t tell you whether a roll has been raised using sourdough only. The ingredient lists for the Jumbo and PLUS sourdough rolls described here include both sourdough and yeast.
If you’re planning rolls for the week
For a big weekly shop, the number of rolls, how they’re prepared and the storage advice all matter. If you plan to use a pack over several days, check the instructions for storing it after opening.
What should you look for when choosing?
First decide whether you mainly want Kaiser rolls or whether wholemeal sourdough rolls would also suit you. Then compare the ingredients and storage advice for the products you’re considering.
| What to look for | What to check | Who is it for? |
|---|---|---|
| Wholemeal and fibre | Check the wholemeal label and compare the fibre content per 100 g. | If rolls are on the menu on several days, I want to know how much fibre the different options contain. Around 31% of consumers prioritise wholemeal and fibre. |
| Sourdough and ingredients | Look for sourdough in the ingredients list and check whether yeast is also included. | If you’re choosing sourdough specifically, you’ll want to see what’s in the roll rather than rely on the name alone. This is the main priority for around 25% of consumers. |
| Preparation and storage | Check the preparation method and instructions for storing the rolls after opening or freezing them at home. | I want to be able to enjoy the rolls on different days without making assumptions based on unsuitable storage advice. Around 25% of consumers prioritise this kind of week-long convenience. |
| Pack size to suit your needs | Compare the number of rolls and total weight with the occasions you plan to eat them. | If I’m buying for several people or occasions, I want a pack that suits how it will be used. Around 19% of consumers give pack size top priority. |
Common mistakes
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Assuming sourdough means wholemeal
A white roll can contain a sourdough ingredient without being wholemeal. The word ‘sourdough’ on its own tells you nothing about the fibre content.
Check the wholemeal label and compare the fibre content per 100 g if these factors will affect your choice.
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Assuming sourdough rolls don’t contain yeast
The ingredient lists for the Jumbo and PLUS sourdough rolls described here include both sourdough and yeast.
Read the full ingredients list if you want to distinguish between a roll containing a sourdough ingredient and one raised using sourdough alone.
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Taking iodised salt for granted
According to the Voedingscentrum, using baker’s salt when baking bread isn’t compulsory. The terms ‘sourdough’ and ‘wholemeal’ don’t tell you whether it has been used.
If it matters to your choice, check the packaging to see whether iodised salt or baker’s salt is listed as an ingredient.
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Buying a pack for the whole week without checking the storage advice
A product you can bake at home isn’t automatically suitable for freezing at home. Instructions for storing it after opening also vary between packs.
Choose a number of rolls that suits when you’ll eat them, and follow the storage and freezing instructions for the product you’ve chosen.
Brands to consider
Jumbo
Jumbo’s bread range includes Kaiser rolls, as well as separate white and multigrain sourdough rolls.
- You can look at Kaiser rolls and sourdough rolls separately.
- Check the ingredients of the specific Kaiser roll you choose to see whether it contains sourdough; the range categories alone aren’t enough to tell you.
Albert Heijn
Albert Heijn sells white bake-at-home Kaiser rolls and a separate wholemeal Kaiser roll.
- The ingredients list for the white bake-at-home Kaiser rolls includes rye sourdough powder and iodised salt. Albert Heijn lists 7,1 g of fibre per 100 g for its wholemeal Kaiser roll.
- The white bake-at-home product isn’t wholemeal and, according to the packaging, isn’t suitable for freezing at home. The wholemeal Kaiser roll is sold in-store.
PLUS
PLUS sells Dutch Bakery Bio wholemeal sourdough rolls, among other products. They’re a bake-at-home option if you want to combine sourdough and wholemeal.
- The ingredients list for these rolls includes wholemeal wheat flour, 10% sourdough and iodised salt.
- They aren’t Kaiser rolls, and the ingredients list includes yeast as well as sourdough.
De Afbakker (ALDI)
De Afbakker is an ALDI brand of bake-at-home rolls, including white Kaiser rolls.
- The white Kaiser rolls shown have a stated total weight of 300 g.
- Check the packaging if a sourdough ingredient, fibre content or storage advice will affect your choice.
1 de Beste (Dirk)
Dirk sells 1 de Beste bake-at-home Kaiser rolls for preparation in an oven or air fryer.
- The pack described contains four rolls, with a total weight of 200 g; Dirk gives a preparation time of 6 to 8 minutes.
- Check the ingredients and nutritional information on the packaging if sourdough or fibre matters to your choice.
Kaiser rolls on Joybuy
If you’re specifically looking for Kaiser rolls for your weekly shop, there’s a pack of four below. Compare the pack with your preferences for ingredients and storage.
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g'woon Kaiser Rolls, 4 rolls, 200 g
A pack to consider if you’re specifically looking for Kaiser rolls for your weekly shop. The product name states that it contains 4 rolls, with a total weight of 200 g.
Before planning to eat the rolls over several days, check the packaging for the ingredients, fibre per 100 g, and preparation and storage instructions.
Frequently asked questions
Does sourdough mean a roll is made without yeast?
No. The ingredient lists for the Jumbo and PLUS sourdough rolls described here include both sourdough and yeast. If the way the roll is raised matters to your choice, check the ingredients of the one you want to buy.
Is a sourdough roll automatically wholemeal?
No. Sourdough and wholemeal describe different qualities. Check the wholemeal label and compare the fibre content per 100 g if you want to assess rolls on these points.
How should I store bake-at-home rolls I’ve bought for the week?
Follow the instructions on the packaging for the product you’ve chosen. Albert Heijn says its white bake-at-home Kaiser rolls aren’t suitable for freezing at home; for its Dutch Bakery Bio wholemeal sourdough rolls, PLUS advises storing them in the fridge after opening and eating them within two days.
Do all Kaiser or sourdough rolls contain iodised salt?
No, you can’t tell from the type of bread. According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory. If you want to take this into account when choosing, check the ingredients list for iodised salt or baker’s salt.