Which choice matters to you?

On the go, with no time to prepare

You want to take your croissant with you and eat it straight away. A single, ready-to-eat croissant from a shop is a better fit than a pack that still needs baking at home.

Looking specifically for sourdough

You want to know whether the dough contains sourdough, but don’t assume that this means the croissant has been risen using sourdough alone. Check the ingredients list for yeast too.

Focusing on ingredients and allergens

You want to check the ingredients and allergens listed for your chosen croissant before you buy it, even if you’re picking up a single item from the in-store bakery.

What should you look for when choosing?

What to consider What to check when buying Who it matters to
Ready to eat Check whether you can eat the croissant straight away or need to bake it first. Ask your in-store bakery what’s available at your local branch. If I need to head off straight away, I don’t want to need an oven or have to wait. For around 45% of consumers, being able to eat it straight away is the top priority.
Sourdough and preparation Look for both sourdough and yeast in the ingredients list. If the description says it’s artisan-made, ask how it’s actually prepared. If you’re specifically looking for sourdough, you’ll want to know the difference between sourdough as an ingredient and a croissant risen using sourdough alone. For around 33% of consumers, checking this comes first.
Ingredients and allergens Read the current label or ask about allergens if you’re buying a single croissant. Check the ingredients if iodised salt is relevant to your choice. I want to know which ingredients and allergens apply to this particular croissant before buying it. Around 22% of consumers give this information top priority.

Common mistakes

  • Assuming ‘sourdough’ on the label means it was risen using sourdough alone

    The sourdough butter croissants from Albert Heijn, Jumbo and PLUS also list yeast. The word ‘sourdough’ alone doesn’t tell you how long the dough was left to rise or how the croissant was made.

    Read the full ingredients list, and if the description says it’s artisan-made, ask for specific details about how it’s prepared.

  • Choosing a bake-at-home croissant when you want to eat it straight away

    According to their product information, the packaged butter croissants from Albert Heijn and PLUS need another 4–6 minutes in the oven. The Délifrance frozen croissants at PLUS are listed as needing 18 minutes at 185 °C.

    If you need to head straight out, choose a croissant you can eat straight away. Only plan to bake one at home if you have the time and equipment you need.

  • Trying to work out allergens or iodine from the product name

    The butter croissants mentioned from Albert Heijn, Jumbo and PLUS contain wheat and milk. The product name doesn’t tell you which other ingredients are in your chosen variety or what type of salt has been used.

    Check the current ingredients and allergen information. If you can’t find it on the product, ask the shop for details before buying a single croissant.

Brands to consider

These supermarket chains offer different ways to buy a croissant. Compare the exact product if baking time or sourdough is important to your choice.

Albert Heijn

Albert Heijn describes a pack of four part-baked butter croissants, weighing 180 g in total.

  • The ingredients list 25% butter, wheat and spelt sourdough, and yeast.
  • According to the product information, the croissants need another 4–6 minutes in the oven. Check the current label for ingredients and allergens.

Jumbo

Jumbo stocks a pack of part-baked butter croissants, among other croissant varieties.

  • The butter croissant described lists 25.2% butter, sourdough and yeast.
  • Jumbo’s information about rising times for sourdough loaves doesn’t tell you how long these croissants are left to rise.

Lidl

Lidl describes an in-store bakery where products are baked from 06.00.

  • A ready-to-eat croissant from the in-store bakery could suit a breakfast that needs no preparation at home.
  • According to Lidl, the fresh range varies by branch. If you’re looking for sourdough, ask about the ingredients in a specific croissant.

ALDI

ALDI describes a fresh butter croissant sold individually.

  • A single croissant is a handy option if you don’t want a pack to bake for breakfast.
  • If you’re specifically looking for sourdough, ask about the ingredients in the croissant you’re buying.

PLUS

PLUS describes both packaged butter croissants that need a brief spell in the oven and Délifrance frozen croissants to prepare at home.

  • The packaged PLUS butter croissants list 25% butter, sourdough and yeast; the listed baking time is 4–6 minutes in the oven.
  • The Délifrance frozen variety is listed as needing 18 minutes at 185 °C. Don’t assume it’s the same as the sourdough croissant.

Dirk

Dirk lists a single 65 g butter croissant.

  • Buying one at a time makes it easy to take a single croissant with you.
  • Ask about the ingredients in this specific product if sourdough or allergens matter to your choice.

Croissants on Joybuy

This packaged butter croissant is an option if you’re buying breakfast in advance. Check the preparation instructions before choosing it to eat on the go.

g'woon butter croissants, 4 pieces, 180 g

g'woon butter croissants, 4 pieces, 180 g

For anyone looking for a packaged croissant for breakfast; check whether it’s ready to eat or needs baking first.

Pack: 4 pieces, 180 g in total. Read the current ingredients and allergen information if it’s relevant to your choice.

View on Joybuy

Frequently asked questions

How can I tell if a croissant contains sourdough?

Look for sourdough in the ingredients list, and check whether yeast is listed too. The butter croissants from Albert Heijn, Jumbo and PLUS that mention sourdough also contain yeast; this doesn’t mean they were risen using sourdough alone.

Which croissant should I choose if I’m leaving straight away?

Choose a croissant that’s ready to eat, such as a suitable single croissant from an in-store bakery. Check what’s available at your branch: according to their product information, the packaged varieties from Albert Heijn and PLUS need another 4–6 minutes in the oven, while the Délifrance frozen variety mentioned at PLUS needs 18 minutes in the oven.

Where can I find allergen information for a single croissant?

Before buying, ask for the allergen information for the specific croissant. According to the Netherlands Food and Consumer Product Safety Authority, information for prepacked foods appears on the label; for unpackaged products, it must be available in another way before purchase. The butter croissants mentioned from Albert Heijn, Jumbo and PLUS contain wheat and milk.

Does every croissant in the Netherlands contain iodised baker’s salt?

Don’t assume so without checking. NBC / Brood.net describes an agreement on iodine-containing baker’s salt for participating Dutch bakeries, but that doesn’t tell you which salt is used in an individual croissant. Check the ingredients list or ask the shop about the product’s ingredients.