What should you look for when buying?
First decide whether sourdough is a must-have or simply a preference. Then check the ingredients and allergens for your guests, and only then choose the type of product that suits your coffee occasion.
| What to consider |
What to check when buying |
Who it matters to |
| Sourdough in the croissant |
Read the ingredients for the exact product, or ask the baker whether the croissant dough contains sourdough. Ask about yeast too, if that affects your choice. |
If I specifically want to serve a sourdough croissant, I want confirmation for that croissant, not just for other bread from the same bakery. For around 42% of consumers, knowing exactly which product they’re buying comes first. |
| Ingredients and allergens |
Check the latest label or ask the in-store baker for allergen information. Look for a mention of iodised salt or baker’s salt if that’s relevant to your choice. |
When I’m buying for guests, I want to know which ingredients matter to them before serving. This check is the top priority for around 33% of consumers. |
| Serving and quantity |
Choose between fresh, bake-at-home and frozen croissants; check the pack size and preparation instructions for the option you’ve chosen. |
For a planned coffee occasion, I want to know how many croissants I’ll need and whether I have to bake them just before my guests arrive. Around 25% of consumers prioritise this practical consideration. |
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Frequently asked questions
Does butter mean a croissant contains sourdough?
No. Butter doesn’t tell you which raising agent was used for the croissant. PLUS separately lists wheat and spelt sourdough in its butter croissants; for another product, check its own ingredients list or ask the baker.
Is baker’s salt required in a croissant?
Don’t assume that every croissant contains baker’s salt. The Voedingscentrum says that using baker’s salt in breadmaking isn’t compulsory; PLUS lists iodised salt in its butter croissants. Check the label for your croissant or ask the baker which salt was used.
Where can I find allergen information for my guests?
For a packaged croissant, check the latest label; according to the Netherlands Food and Consumer Product Safety Authority, allergen information must be shown there. Before buying an unpackaged croissant, ask the in-store baker which allergens are relevant to that product. Discuss possible cross-contamination too, if it matters to one of your guests.
Can I bake a croissant just before serving coffee?
Yes, as long as you have the right equipment and can follow the preparation instructions for the option you’ve chosen. Check the pack size and instructions in advance so you know how many croissants you can prepare at once.