What should you look for when buying?
Start by deciding whether you want a croissant made with sourdough. Then consider whether you’d like to bake it at home or buy something ready to eat, and check the product information that matters most to you.
| What to consider |
What to check before buying |
Who is this most important for? |
| Flavour with savoury fillings |
Check whether sourdough or a starter is listed for the specific croissant. A description of sourdough bread doesn’t tell you how that croissant tastes. |
If I want to eat a croissant with cheese or ham, I’m looking for a flavour that goes well with my filling. For around 40% of consumers, that flavour combination would be the first consideration. |
| Baking and timing |
Check whether the croissant is ready to eat or needs to be baked, and follow the pack instructions. If you’re relying on freshly baked croissants from a shop, check the range at your local branch. |
If I’m planning breakfast for a set time, I want to know when I can serve the croissants. For around 30% of consumers, that planning would take priority. |
| Ingredients and allergens |
Read the label or ask about allergens present in unwrapped croissants. Also check whether baker’s salt has been used if that matters to your choice. |
I want to know which ingredients and allergens the croissant contains before I buy it, rather than relying on the product name. For around 30% of consumers, this information would matter most. |
Brands and ranges to help you explore
Information about sourdough bread and information about croissants can help you ask the right questions, but one isn’t proof of the other for a specific product.
Albert Heijn
Albert Heijn explains what a starter is when describing its sourdough bread, and outlines its flavour. Use this information to take a closer look at the ingredients in a croissant.
- The explanation distinguishes bread made with a starter from bread made with commercial yeast.
- The description of sourdough bread doesn’t confirm the characteristics of any individual croissant.
Jumbo
Jumbo describes frozen butter croissants that you can bake at home, and suggests cheese and ham as savoury fillings.
- Baking at home lets you choose when to prepare them.
- The description of these butter croissants doesn’t confirm that they’re made with sourdough.
Lidl
Lidl describes freshly baked bread and also lists a spelt sourdough loaf. These are separate product details.
- The freshly baked range is a useful starting point if you’re looking for something from the in-store bakery.
- The range can vary from one branch to another, and the sourdough bread tells you nothing about a croissant’s ingredients.
PLUS
PLUS lists butter croissants in its bake-at-home range and sourdough bread as a separate product.
- The bake-at-home category is worth checking if you want to plan the preparation yourself.
- Listing sourdough bread doesn’t mean the butter croissants are sourdough croissants.
Dirk
Dirk lists croissants in its bread range and includes sourdough in its wider bread category.
- These categories help you look specifically for croissants and sourdough products.
- A mention of sourdough in the bread category doesn’t confirm that a croissant contains sourdough.
Croissants at Joybuy
These butter croissants may be worth considering if you’re also checking for sourdough in the ingredients for a savoury breakfast. Before choosing, check the sourdough information, preparation method and allergens for the specific product.
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g'woon butter croissants, 4 pieces, 180 g
An option for a savoury breakfast if you’re looking for butter croissants and want to check whether sourdough is listed. That mention alone doesn’t confirm how long the dough has been fermented or what it will taste like; also check the preparation method and allergens on the pack.
View at Joybuy
Frequently asked questions
Does a sourdough croissant always go better with savoury fillings?
No, it depends on your filling and personal taste. Albert Heijn describes sourdough bread as slightly tangy and complex, but that doesn’t predict how a particular croissant will taste. First, check whether sourdough is actually listed for that croissant.
Can I bake croissants at home for a savoury breakfast?
Yes, if you choose a variety that the product instructions say should be baked at home. For example, Jumbo describes frozen butter croissants for home baking; that doesn’t mean they contain sourdough.
How can I check allergens in an unwrapped croissant?
Before you buy, ask the seller which allergens are present in that croissant. The Netherlands Food and Consumer Product Safety Authority says sellers must provide customers with this information, so don’t rely on the name or appearance alone.
Is iodised baker’s salt required in Dutch croissants?
No, there’s no general legal requirement in the Netherlands to make croissants with iodised baker’s salt. The Government Gazette published a covenant on the use of baker’s salt, and the Netherlands Nutrition Centre explains that bakers aren’t required to use it. For a specific croissant, check the ingredients list or ask the seller.