Who this choice matters to

Anyone who confuses sourdough with gluten-free

An artisan or long-fermented croissant may sound appealing, but how it is made doesn’t tell you whether the grain used contains gluten. If you have coeliac disease, you need to check its gluten status separately.

Anyone looking for a breakfast option they can check

With a packaged product, you can check the gluten-free claim, ingredients, allergens and preparation instructions before you buy. If you’re buying an unwrapped croissant, ask for this information first.

Anyone who needs to check for more than gluten

A gluten-free claim doesn’t answer questions about ingredients such as egg, milk, soya or wheat. If you want to know what type of salt has been used, you’ll also need to check the information for that specific product.

What should you look for?

First, check that the croissant is explicitly labelled gluten-free. Then choose a product whose preparation, storage and other ingredients suit your needs. The term ‘sourdough’ doesn’t replace that first check.

What to check What to look for when buying Who it matters to
Gluten-free claim Look for a current gluten-free claim and read the ingredients and warnings about possible contact with gluten-containing grains. Under EU Regulation 828/2014, a product can only be labelled gluten-free if it contains no more than 20 mg of gluten per kg of finished product. If I’m buying a croissant because I have coeliac disease, I don’t want to base my choice on the word ‘sourdough’ when the dough may contain gluten-containing grains. For around 36% of consumers, verified gluten-free status would be their main concern when buying.
Preparation and storage Check whether the croissant needs to be baked before serving or kept frozen, and follow the pack instructions. When preparing it, avoid contact with crumbs from gluten-containing baked goods. For breakfast, the preparation method needs to fit the time I have and the space available in my freezer or cupboard. Preparation and storage would be the top priorities for around 29% of consumers.
Salt and iodine Check which type of salt is listed in the ingredients, or ask if the product is unwrapped. Don’t assume a particular type of salt contains a specific amount of iodine. If I don’t eat much standard bread, I want to know how a croissant fits into my overall iodine intake. For around 21% of consumers, this would be the main additional question when buying.
Other allergens As well as checking the gluten-free claim, read the ingredients and allergen information for egg, milk, soya and wheat, among other things. Check dietary suitability for each product. I’m looking for a gluten-free croissant, but also need to avoid another ingredient or check that it meets a specific dietary requirement. These additional requirements would determine the main choice for around 14% of consumers.

Common mistakes

  • Assuming sourdough means gluten-free

    Sourdough describes how something is made, not the grain it contains. The Netherlands Nutrition Centre lists wheat, including spelt, rye and barley, as gluten-containing grains.

    Think of sourdough as a flavour or preparation feature, and check the current label separately for a gluten-free claim, ingredients and warnings.

  • Choosing an unwrapped croissant without allergen information

    A bakery croissant doesn’t come with a pack you can check at home for its ingredients. The Netherlands Food and Consumer Product Safety Authority says that allergen information must be available to consumers for unpackaged food.

    Before buying, ask which grains have been used and what the bakery can tell you about possible contact with gluten. If the information isn’t clear, choose an alternative with clear labelling.

  • Assuming gluten-free means free from other allergens

    The gluten-free croissants described by Albert Heijn and Jumbo also differ in their other ingredients and warnings. A gluten-free product may contain egg or milk, for example. If you have a separate wheat allergy, gluten-free wheat starch needs to be assessed separately.

    Check the current allergen information every time you buy, even if you already know the brand.

  • Assuming every croissant contains added iodine

    The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory. You can’t tell whether a gluten-free croissant contains this type of salt from the words ‘gluten-free’ or ‘sourdough’.

    Check the ingredients or ask the baker what type of salt has been used. Don’t assess your overall iodine intake based on a single croissant.

Brands to compare

These examples show which product features you can compare. A brand name alone doesn’t tell you what is in every croissant from that brand.

AH Glutenvrij

The bake-at-home croissants in this range are worth considering if you’re looking for a small, pre-packed gluten-free option.

  • Albert Heijn says they are made in a completely gluten-free environment and can be prepared in an oven or air fryer.
  • The product information says they are vegan and lactose-free, but also warns that they may contain egg. It also says they are not suitable for home freezing; check the current packaging.

Schär

Croissant à la Française is a gluten-free frozen product, for anyone weighing up freezer storage against other product formats.

  • Jumbo lists this product as gluten-free and displays the crossed grain symbol.
  • The product information lists gluten-free wheat starch, egg and milk, and says it may contain nuts, soya and mustard. A gluten-free claim doesn’t tell you whether the product is suitable if you have a separate wheat allergy.

Consenza

The gluten-free croissants are sold in packs of three and can be prepared in an oven or microwave.

  • Jumbo’s product information lists baker’s salt as an ingredient and gives two preparation methods.
  • The mention of baker’s salt doesn’t tell you the exact amount of iodine. According to Jumbo, the product contains egg, milk and soya, and may contain lupin, nuts and sesame.

Jumbo

Jumbo’s product information lets you compare the Schär frozen croissants described here with Consenza croissants that can be prepared in an oven or microwave.

  • The product pages describe the format, preparation method and allergens for each product.
  • Use the current packaging to make your final choice: ingredients, instructions and warnings can change.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a regular sourdough croissant suitable if you have coeliac disease?

Not if it’s made with wheat, spelt, rye or barley: these grains contain gluten, and calling something sourdough doesn’t make it gluten-free. Check that the croissant is explicitly labelled gluten-free, and read the current ingredients and warnings.

Can I choose an unwrapped croissant from a bakery?

Only if you can get enough allergen information before buying to assess whether it’s gluten-free. You can’t tell from the fact that it’s artisan or sourdough alone. The Netherlands Food and Consumer Product Safety Authority says allergen information must be available for unpackaged food. Also ask the baker which grains have been used and whether there may have been contact with gluten.

How can a gluten-free croissant contain wheat starch?

Wheat starch can be processed so that the finished product meets the requirements for a gluten-free claim. The Dutch Coeliac Society describes gluten-free wheat starch as a separate ingredient category. Under EU Regulation 828/2014, a product labelled gluten-free can contain no more than 20 mg of gluten per kg of finished product. A gluten-free claim doesn’t automatically mean the croissant is suitable if you have a separate wheat allergy.

Does a gluten-free croissant always contain iodised baker’s salt?

No, you can’t tell from its gluten-free status. The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory. Check the croissant’s ingredients or, if it’s unwrapped, ask what type of salt has been used. An ingredient listing alone doesn’t tell you the exact amount of iodine.