Who is this choice relevant to?

If you’re specifically looking for sourdough

You want to see sourdough listed in the ingredients, rather than relying on words such as artisan or made with butter.

If you’re buying breakfast food for the first time

You’re choosing between a croissant you can eat straight away and one that needs an oven and some time at home.

If you check ingredients and allergens

You want to know which ingredients and allergens your chosen product contains before you buy it, even if the croissant is sold loose.

What should you look for when choosing?

First decide whether sourdough is a must-have for you. Then choose a product type that suits your breakfast plans and check the ingredient and allergen information.

What to consider What to check when buying Who it matters to
Sourdough Look for sourdough in the product information. Don’t assume it’s used just because the croissant is described as made with butter. If I specifically want a sourdough croissant, I need to be able to find that on the packaging or product page; this would be the main consideration for around 40% of consumers.
Product type Check whether the croissant is ready to eat or needs baking, and read the preparation instructions if necessary. For my first breakfast, I want to know whether I can eat straight away or need to use the oven first; this would be the main consideration for around 30% of consumers.
Ingredients For packaged products, read the ingredient and allergen information; for loose croissants, ask about allergens before buying. If I need to avoid certain ingredients, I don’t want to rely on the croissant’s name; checking this would be the top priority for around 30% of consumers.

Common mistakes

  • Assuming butter means it’s sourdough

    Butter describes an ingredient, but it doesn’t confirm that the dough was made with sourdough.

    Check that the chosen product is explicitly described as sourdough.

  • Confusing vegan with gluten-free

    The vegan sourdough croissant described by Hofweb also contains wheat and gluten.

    Check the plant-based ingredients and allergen information separately in the latest product details.

  • Assuming every croissant contains baker’s salt

    According to the Voedingscentrum, Dutch bakers are not required to use baker’s salt.

    If you want to know which salt is in a specific croissant, read the ingredients or ask about loose products.

  • Comparing nutritional values on different bases

    PLUS’s nutritional information for Danerolles dough relates to the unprepared product; the Voedingscentrum also provides values per croissant.

    Compare products on the same basis, for example both per 100 g and in the same preparation state.

Brands to consider

Albert Heijn

Albert Heijn’s croissant range includes fresh and bake-at-home croissants.

  • You can compare different product types side by side.
  • Check the ingredients of each croissant individually to see whether it contains sourdough.

Jumbo

Jumbo has an online category for bread and pastries.

  • You can include croissants as part of a wider grocery shop.
  • The category description doesn’t tell you which raising agent is used in any individual croissant.

Lidl

Lidl lists croissants to bake at home and a butter croissant available to buy in store.

  • You can choose based on the type of product you want.
  • Butter doesn’t confirm that a croissant is sourdough; check the information for the specific product.

ALDI

ALDI lists a fresh butter croissant sold individually.

  • A loose croissant is a good choice if you don’t want a pack containing several.
  • For a loose product, ask about allergens and check separately whether it’s described as sourdough.

PLUS

PLUS lists Danerolles croissant dough to bake at home.

  • The product information includes instructions for baking in an oven.
  • Croissant dough to bake at home is a different product type from a ready-to-eat sourdough croissant.

Dirk

Dirk’s online category includes butter croissants.

  • The category is a good starting point if you’re looking for a classic croissant.
  • Check the ingredients and product type before choosing a specific croissant.

Croissants at Joybuy

This product selection is a pack of four butter croissants. If sourdough is essential for you, check the ingredients of the variant you choose; also check whether the croissants need baking.

g'woon Butter Croissants, 4 croissants, 180 g

g'woon Butter Croissants, 4 croissants, 180 g

A pack of four butter croissants for anyone who wants to pick up several during their first grocery shop.

Pack size: 180 g. Check the ingredients if you’re looking for sourdough, and read the instructions to see whether baking is needed.

View at Joybuy

Frequently asked questions

Is a butter croissant automatically a sourdough croissant?

No. Butter tells you about an ingredient, not the raising agent. Look for sourdough in the information for the specific croissant.

Does a sourdough croissant always need baking?

You can’t tell from the word sourdough. The vegan sourdough croissant from Organic Family Bakery / Zonnemaire needs a short time in the oven; for other products, check their own preparation instructions.

How do I check allergens in a loose croissant?

Before buying, ask the seller for allergen information or check the information available for the product. The Netherlands Food and Consumer Product Safety Authority states that consumers must also be informed about allergens present in unpackaged foods.

Does every Dutch baker use baker’s salt?

No. According to the Voedingscentrum, bakers are not required to use baker’s salt. Check the ingredients or ask if you want to know which salt is in a particular croissant.