Who is this choice relevant to?

If you spread breakfast out over the week

If you’re buying croissants for several days, think about when you want to eat them and whether you can store or freeze them according to the packaging. Buying fresh for the first few days and choosing a suitable option to keep for later are two different decisions.

If you’re specifically looking for sourdough

You’ll want to know whether sourdough was actually used, rather than relying on an artisan-style name or look. Check the product information, and ask about the ingredients if the croissants are sold loose.

If you need to check the ingredients

If allergens or iodised baker’s salt matter to your choice, check the information for the option you’re considering. If the croissants are sold loose, you can ask about allergens and the salt used before buying.

What should you look for when choosing?

First, check that the croissant you’ve chosen meets your requirements for sourdough. Then decide when you want to eat it: fresh, bake-at-home and frozen croissants each have different storage and preparation requirements.

What to consider What to check when buying Who it matters to
Storage and freshness Check whether the croissants are fresh, bake-at-home or frozen, and read the storage and preparation instructions. If you want croissants on several days without having to shop again, the pack you choose should fit your plans for the week. Around 40% of consumers prioritise spreading out their supplies this way.
Use of sourdough Look for sourdough or starter in the ingredients or product specifications; if the croissants are sold loose, ask about the ingredients. If the sourdough method is the main reason you’re buying them, you’ll want to be sure before you buy. Around 30% of consumers prioritise checking this.
Allergens and salt Check the allergen information for the product and, if necessary, ask what type of salt was used. If you need to take allergens into account or want to know whether iodised baker’s salt was used, the ingredients are key. This is the main concern for around 30% of consumers.

Common mistakes

  • Assuming an artisan-style appearance means it’s sourdough

    A name or presentation alone doesn’t tell you which raising agent was used for the croissant.

    Check the ingredients or product specifications for sourdough or starter. If the croissants are sold loose, ask about the ingredients before you buy.

  • Buying fresh croissants for the whole week without a storage plan

    The Netherlands Nutrition Centre says that an opened croissant can be kept in a kitchen cupboard for two days, or in the freezer for one to three months. The packaging may include additional instructions.

    Plan to eat fresh croissants first, and for later in the week choose a bake-at-home or frozen product only if its storage and preparation instructions fit your plans.

  • Expecting every option to contain the same allergens and salt

    Ingredients vary from product to product. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt, so you can’t assume a product contains iodised baker’s salt based on where it comes from.

    For packaged croissants, read the current label. If they’re sold loose, ask about allergens before buying and, if it matters to your choice, find out what salt was used.

Shops to consider

Albert Heijn

Albert Heijn has separate online categories for croissants and frozen croissants.

  • This lets you compare a croissant to eat straight away with a frozen option.
  • Check the ingredients for each option to see whether it contains sourdough.

Jumbo

Jumbo lists several types of croissant, including plain, plant-based and frozen options.

  • The different product types give you various ways to plan when you’ll eat croissants during the week.
  • The product type or name doesn’t confirm that it contains sourdough, so check the information for each product.

Lidl

Lidl describes its in-store baked bread range and features a multiseed croissant.

  • Its in-store baked options are worth considering if you want to eat your croissants soon after buying them.
  • If you’re looking for sourdough in particular, ask about the ingredients if the croissant is sold loose.

PLUS

PLUS lists, among other things, puff pastry made with butter for croissants and Danerolles croissants in its online range.

  • Baking them at home can suit a planned meal later in the week, as long as you follow the product instructions.
  • Check the ingredients on the pack you choose to see whether it contains sourdough.

Croissants at Joybuy

These butter croissants come in a pack, making them an option for your weekly shop. If you’re specifically looking for sourdough croissants, check the current product information or packaging for sourdough before buying.

g'woon butter croissants, pack of 4, 180 g

g'woon butter croissants, 4 pieces (180 g)

A pack for anyone who wants to add four croissants to their weekly shop. If you’re choosing based on sourdough, check the ingredients and read the storage and allergen information on the current packaging.

View at Joybuy

Frequently asked questions

How can I tell whether a croissant is made with sourdough?

Check whether sourdough or starter is listed in the ingredients or product specifications. If the croissant is sold loose, ask about the ingredients before buying; an artisan-style name alone doesn’t confirm it.

Can I keep croissants for later in the week?

It depends on the product and how you store it. The Netherlands Nutrition Centre says that an opened croissant can be kept in a kitchen cupboard for two days, or in the freezer for one to three months. Follow the instructions on the packaging for the option you choose, too.

Do Dutch croissants always contain iodised baker’s salt?

No, you can’t assume they do. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For a packaged product, check the ingredients; if the croissant is sold loose, ask what type of salt was used.

Where can I find allergen information for a croissant sold loose?

The seller must be able to provide this information before you buy, according to the Netherlands Food and Consumer Product Safety Authority. If the information isn’t clear, ask about the allergens in that specific croissant.