If you specifically want sourdough
You want to see sourdough starter listed in the ingredients of the croissant itself. A shop page that also features sourdough bread doesn’t give you enough information to confirm this.
If it matters for your dinner, choose a croissant that explicitly lists sourdough starter in its ingredients. The butter croissants from Albert Heijn and PLUS list this ingredient, but that doesn’t prove they’re artisanally made. According to their product instructions, par-baked croissants need a quick final bake in the oven. Ready-to-shape dough gives you more freedom with presentation, but takes more preparation.
You want to see sourdough starter listed in the ingredients of the croissant itself. A shop page that also features sourdough bread doesn’t give you enough information to confirm this.
You want to serve warm croissants without having to shape dough during dinner. In that case, the baking time for your chosen option is important when planning your meal.
You can tailor the number of croissants and how you present them to suit your meal. Individual croissants, a multipack and ready-to-shape dough all offer different options.
Start with the ingredients and how much time you have around serving. Then decide whether you mainly want a suitable quantity or the freedom to choose the shape and filling yourself.
| What to consider | What to check before buying | Who is this important to? |
|---|---|---|
| Sourdough in the croissant | Look for sourdough starter in the ingredients list of the exact product. Don’t assume this means it was made artisanally. | If I’m choosing it specifically for its sourdough flavour, I want to find that in the croissant itself. Around 30% of consumers give verified sourdough the highest priority. |
| Preparation and serving time | Compare the preparation method, oven time and any cooling time for each option. | I want to serve the croissants warm without interrupting dinner to bake them for a long time. For around 40% of consumers, timing is the main consideration. |
| Shape and filling | Check whether you’re buying shaped croissants or dough that you can divide and fill yourself. | With my own filling or size, I can tailor the presentation to our dinner, as long as I have time to shape the dough. This is the first consideration for around 20% of consumers. |
| Number of croissants | Compare the number of croissants in each pack with how many you want to serve for two people. | I want to serve enough without buying more than we need. For around 10% of consumers, quantity is the main factor in their choice. |
Albert Heijn features both on a page about its artisan baker, but that tells you nothing about the ingredients of every croissant.
Read the ingredients list for the croissant you’ve chosen. Look separately for sourdough starter, and ask for product information if the preparation method is also important to your choice.
The par-baked croissants from Albert Heijn and PLUS included in this review take 4–6 minutes to finish baking. PLUS also advises cooling its large frozen croissant for 30 minutes after baking.
Plan for the full preparation instructions before deciding when to serve the croissants.
A name such as butter croissant doesn’t tell you which grains or other allergens are in your chosen option or filling.
Check the current allergen information on the packaging. Also check the ingredients you add yourself, such as a filling or egg for brushing the dough.
Worth considering if you’re looking for a butter croissant that lists sourdough starter and want to compare par-baked and frozen options.
Worth considering if you’re open to sourdough bread when the croissant shape isn’t essential.
Worth considering if you want to browse the croissants in its freshly baked range in store.
Worth considering if you want to buy individual butter croissants and choose a quantity to suit two people.
Worth considering if you want to choose between par-baked croissants, ready-to-shape dough and a larger frozen croissant.
Worth considering if you want to compare individual butter croissants with multipacks.
This pack of four butter croissants is one option if you want to decide in advance how many to serve for two people. If you’re looking for sourdough, check the ingredients. To serve them warm, check the preparation instructions on the pack you choose.
No image available
With four croissants, you can decide how many to serve at dinner for two. Before buying, check the current ingredients and allergen information. If you want to serve them warm, check the preparation instructions too.
Look for sourdough starter in the ingredients list of the croissant itself. The butter croissants from Albert Heijn and PLUS list this ingredient. A general shop page that also features sourdough bread isn’t enough to confirm that a croissant contains it.
Not necessarily. The ingredients list confirms that the croissant contains sourdough starter, but on its own it doesn’t tell you how the croissant was made or how long the dough fermented. If the method matters to your choice, ask for information about the specific product.
Follow the full preparation instructions for your chosen option, including any cooling time. Albert Heijn and PLUS give a baking time of 4–6 minutes at 200 °C for the par-baked butter croissants included in this review. For PLUS’s large frozen croissant, the instructions say to bake it for 20–25 minutes and then leave it to cool for 30 minutes.
Check the allergen information for the exact croissant and for any ingredients you add yourself. The par-baked croissants from Albert Heijn and PLUS included in this review contain wheat and milk. The PLUS option also lists spelt and possible traces of other grains. Check the label again when you buy them.
Read the ingredients list on the pack you’ve chosen. The butter croissants from Albert Heijn and PLUS included in this review list iodised salt, but you shouldn’t assume every croissant has the same ingredients.