Who is this choice relevant to?

If you want to bake them just before lunch

You want to plan how many croissants you’ll need and prepare them shortly before serving. Jumbo lists, among other things, packaged and frozen croissants. Check the cooking instructions for the specific product you choose, and don’t assume it contains sourdough unless this is confirmed.

If you’re buying for guests with allergies

You need to know which allergens are relevant to your guests before you buy. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked food is shown on the label, while for non-prepacked food it must be made available in another way.

What should you look for when choosing?

First, decide whether sourdough in the croissant dough is essential. Then compare the pack size and preparation method with your lunch plans. For every option, check the information your guests need for their dietary requirements or allergies.

What to consider What to check before buying Who it matters to
Sourdough in the dough Ask whether the croissant itself is made with sourdough, and what other raising agent is used. The word ‘artisan’ doesn’t confirm how the dough is made. If I’m choosing sourdough specifically, I want to know what’s in the croissant dough, not just what else the baker sells. For around 42% of consumers, verifiable sourdough is the top priority.
Quantity and preparation Compare the number of croissants in each pack with the cooking instructions and the oven space you have available. Check what fresh options are available at your chosen store. When I’m hosting several guests, I want to have enough croissants to serve without underestimating how much oven space I’ll need. For around 33% of consumers, convenience when serving comes first.
Allergens and dietary requirements For prepacked croissants, read the label; for non-prepacked ones, ask for allergen information. Check each product individually if you’re looking for a plant-based or gluten-free option. If a guest needs to avoid certain ingredients, I want to be able to check whether a croissant is suitable before buying it. For around 25% of consumers, this check is the top priority.

Common mistakes

  • Assuming sourdough bread proves the croissants are sourdough too

    A baker may sell sourdough bread and croissants side by side without making the croissants themselves with sourdough. An ingredients list also won’t necessarily tell you how long the dough has fermented.

    Ask how the specific croissant you want to buy is made and what raising agent is used.

  • Taking ‘artisan’ at face value

    The Netherlands Nutrition Centre says there are no legal rules defining when a manufacturer may call a product ‘artisan’. So the word doesn’t confirm that the dough contains sourdough.

    Base your choice on specific product information or ask the baker about the croissant you’re considering.

  • Checking allergens only when you’re ready to serve

    By then, it may be too late to find out that the croissant isn’t suitable for a guest with a food allergy. Allergen information is provided differently for prepacked and non-prepacked products.

    Read the label before you buy, or ask the baker in advance about relevant allergens and the risk of cross-contamination.

  • Assuming every branch has the same range

    Lidl says its fresh bakery range may vary from branch to branch. So if you’re planning to shop on the day of your Easter lunch, check with the store you intend to visit.

    Contact your chosen branch in advance and think of an alternative if you need a particular product.

Brands and shops to consider

Albert Heijn

A place to browse croissants and sourdough bread separately.

  • Albert Heijn lists sourdough bread and individual croissant products.
  • That doesn’t automatically mean the croissants are sourdough. Check the information for the specific croissant you’re considering.

Jumbo

A place to compare pack types, preparation methods and product varieties.

  • The croissant range includes, among other options, butter, plant-based and frozen varieties.
  • A plant-based label or frozen format doesn’t confirm that a product is sourdough, gluten-free or suitable for someone with an allergy.

PLUS

A place to browse butter croissants and a separate range of sourdough bread.

  • PLUS lists both types of product in its bake-off bread range.
  • The fact that sourdough bread is available doesn’t confirm that a butter croissant is made with sourdough.

Lidl

A place to browse if you want to look at freshly baked bread in a physical store.

  • Lidl describes a range of freshly baked bread.
  • The range may vary from branch to branch. Ask in store about the ingredients and allergen information for the croissant you choose.

Croissants for Easter lunch at Joybuy

This pack of four croissants can help you plan how many you’ll need for Easter lunch. Check separately whether the ingredients, dough preparation and cooking method suit your needs.

g'woon Butter Croissants, pack of 4, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

A pack of four gives you a starting point for working out how many you’ll need for lunch.

Before buying, check whether the croissants are ready to serve or need cooking first. If sourdough is essential, ask how the croissant dough is made. Also check the allergen information for your guests.

View at Joybuy

Frequently asked questions

Does ‘artisan’ mean a croissant contains sourdough?

No. The Netherlands Nutrition Centre says the term ‘artisan’ isn’t legally defined. Ask whether the dough for the specific croissant is made with sourdough.

How can I check the allergens in a non-prepacked croissant?

Before you buy, ask the baker for the allergen information for the croissant you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that information about non-prepacked food must be provided to consumers in a way other than on a label.

Is a sourdough croissant automatically gluten-free?

No. Sourdough on its own doesn’t tell you whether a croissant is gluten-free. Check the product’s specific gluten-free claim and allergen information; don’t rely on the word ‘sourdough’ alone.