For your Easter breakfast, choose a croissant whose ingredients list includes sourdough. According to Jumbo’s product information, this applies to its butter croissant and frozen luxury butter croissants. Both also contain yeast. Next, consider when you want to serve them, and check the allergens and type of salt if these matter to your choice.
You want to see sourdough listed as an ingredient, rather than relying on a croissant’s name or appearance. Check for yeast too: according to Jumbo, both of the variants mentioned contain sourdough and yeast.
You want to know whether you can buy your croissants in advance, bake them at home or pick them up on the morning itself. Check with your chosen shop: Lidl says its range can vary by store, while ALDI has changing bakery offers.
If you’re catering for guests with allergies, check the allergens for the exact variant. If the type of salt or nutritional values matter to your choice, check that information on the packaging too; sourdough alone won’t tell you either.
Start with the ingredients if sourdough is a must. Then decide how you want to serve the croissants and check the information that matters to your guests for each variant.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sourdough as an ingredient | Look for sourdough in the ingredients list and check whether yeast is listed too. | I want to see that the croissant contains sourdough, but I also need to know whether yeast has been used. For around 33% of consumers, checking the ingredients would be the top priority. |
| When you’ll serve them | Check the storage instructions, any baking instructions and the range at your chosen shop. | If brunch starts at a set time, I want to know when I can buy and prepare the croissants. Around 27% of consumers would base their choice mainly on this planning. |
| Allergens | Read the allergen information for the exact variant, including for unwrapped croissants. | If guests with allergies are joining us, I want to know which croissants are suitable for them before I buy. This check would come first for around 27% of consumers. |
| Salt and nutritional information | Check whether iodised salt or baker’s salt is specifically listed; compare nutritional values per 100 g if needed. | I don’t want to infer the type of salt or nutritional value from the word sourdough. For around 13% of consumers, this label information would be the main concern. |
According to Jumbo, both its butter croissant and frozen luxury butter croissants contain sourdough and yeast. So, for these variants, sourdough in the ingredients list doesn’t mean that no yeast has been used.
Read the full ingredients list. If you need a croissant made with sourdough leavening alone, ask about the recipe for unwrapped croissants.
The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. The Jumbo butter croissant examined lists iodised salt; the frozen variant examined lists salt without specifying the type.
Check the current packaging for iodised salt or baker’s salt, or ask which salt has been used for an unwrapped product.
The Jumbo croissants examined list ingredients including wheat and milk; the frozen variant also lists egg. Allergens can therefore vary between variants.
Check the information for the product you’re actually buying. If necessary, choose a separate, verified alternative for guests with allergies. The Netherlands Food and Consumer Product Safety Authority says that sellers must also provide information about allergens in unwrapped foods.
A range page doesn’t tell you which croissants will be available at your chosen store on the day you shop. Lidl notes that ranges vary by store, while ALDI lists changing bakery offers.
Check with your store shortly before your Easter food shop, especially if you want to serve a specific variant.
Albert Heijn has product pages for fresh and mini butter croissants.
Jumbo lists sourdough in a packaged butter croissant and frozen luxury butter croissants.
Lidl has an oven-fresh range and provides information about ingredients and allergens.
Aldi’s bakery range includes bake-at-home croissants, among other products.
Plus lists butter croissants as well as sourdough bread products.
Dirk provides online information about its grocery range.
Consider these croissants if you’re looking for a pack for Easter breakfast. To check whether they contain sourdough, read the current ingredients on the packaging. If you want to serve them warm, check the preparation instructions too.
No image available
A pack of four croissants could suit an Easter breakfast where you want to check the ingredients on each pack.
Pack size: 4 pieces, 180 g.
Check the current ingredients and allergen information. If you want to serve the croissants warm at a set time, read the preparation instructions too.
No, not in the two Jumbo variants examined: according to Jumbo, both its butter croissant and frozen luxury butter croissants list sourdough and yeast. Read the full ingredients list if the difference matters to you.
You can’t tell from the presence of sourdough. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the packaging for iodised salt or baker’s salt, or ask about unwrapped croissants.
Check the allergens for each specific croissant variant and consider your guests’ needs. The Jumbo variants examined list wheat and milk; the frozen luxury butter croissants also list egg. Ask for allergen information before buying unwrapped croissants.
Check the range again when you do your Easter food shop. Lidl says its fresh bread range can vary by store, and ALDI lists changing bread and bakery offers. A general range page therefore doesn’t confirm that your chosen croissant will be available at your local store.
