Who is this choice relevant to?

Caterers with a specific sourdough requirement

If sourdough is part of the brief, you need confirmation for the exact croissant. Before ordering, ask for the product name, ingredients, allergen information and confirmation of the quantities available.

Event planners working to a tight serving window

For a scheduled coffee break, you need to choose between baking the croissants on site and serving a product that, according to its specification, is ready to serve. Jumbo and PLUS list bake-off croissants; check the preparation instructions for the product you choose.

Caterers serving croissants unpackaged

At a buffet, allergen information for the product you have chosen must be available to guests. The Netherlands Food and Consumer Product Safety Authority (NVWA) states that providers of unpackaged food must inform consumers about any allergens present.

What should you check before ordering?

Start with the agreed product description: if sourdough is a firm requirement, this must be confirmed for the exact croissant. Then plan preparation and serving, and make sure you have the allergen information ready for the buffet.

What to consider What to check before buying Who it matters to
Sourdough credentials Ask for the specification of the exact croissant and check how it describes the sourdough or starter. If sourdough is specified in the conference brief, I want to be able to substantiate that product description. For around 42% of consumers, sourdough credentials come first.
Serving time and quantities Check the preparation instructions, the number of pieces per pack and the quantities available; plan your oven and serving capacity accordingly. For a short break, I want to be able to serve enough croissants at the agreed time. Around 33% of consumers prioritise this serving logistics.
Allergens when serving unpackaged Keep the current allergen information for each product and decide how guests will access it. For an unpackaged buffet, I want to be able to answer guests’ questions about allergens present. This is the main concern for around 25% of consumers.

Common purchasing pitfalls

  • Assuming sourdough bread proves a croissant is sourdough

    Albert Heijn and PLUS list both croissants and separate sourdough bread ranges. That tells you nothing about the recipe of a particular croissant.

    Only describe a croissant as sourdough in your order and catering offer if the exact product name or specification confirms it.

  • Ordering bake-off croissants without testing your oven schedule

    Baking requires oven space and staff at the time the croissants are needed. During a short conference break, an untested batch schedule could delay serving.

    Ask for the product’s preparation instructions, test a batch and plan the baking and serving times before placing your final order.

  • Waiting until the break to collect allergen information

    According to the NVWA, providers of unpackaged food must inform guests about any allergens present. Without information about the exact product, you cannot properly answer questions at the buffet.

    Keep the current label or supplier documentation and decide before serving how guests can access the information.

  • Treating iodine from bakers’ salt as a standard croissant specification

    The NVWA explains the conditions under which iodine compounds may be present in bakery products through the use of bakers’ salt. This rule does not confirm that a particular croissant contains bakers’ salt.

    Base information about the exact product on its current ingredients and nutritional information.

Brands and shops to explore

This retailer information can help you find a product and its specification, but a croissant being listed in the range does not confirm that it is a sourdough croissant.

Albert Heijn

On its page about the artisan bakery, Albert Heijn lists croissants and Liefde & Passie OerDesem bread.

  • A starting point for looking at croissants and sourdough bread within the same range.
  • The sourdough bread does not confirm a sourdough recipe for a croissant; ask about the exact product.

Jumbo

Jumbo lists croissants in its bake-off rolls category.

  • A way to explore croissants for baking on site.
  • The category does not confirm a sourdough recipe or the availability of the product you want.

PLUS

PLUS lists butter croissants in its bake-off category and also has Korenlanders sourdough bread.

  • You can explore the bake-off option and the separate sourdough bread range.
  • Listing sourdough bread does not automatically make the butter croissant a sourdough croissant.

Lidl

Lidl publishes ingredients and allergen information for its oven-fresh bread range and separately lists a spelt sourdough loaf.

  • The published information gives you a starting point for checking a specific oven-fresh product.
  • The spelt sourdough loaf does not confirm that a croissant is sourdough; check the croissant by product and store.

ALDI

ALDI describes bakery products that are ready to eat as well as those to bake at home, and lists mini butter croissants as a special-buy product.

  • A starting point for checking the size and preparation method of a specific croissant product.
  • Check the current range and product specification; the mini butter croissants mentioned are not thereby confirmed as a sourdough option.

Dirk

Dirk can be included as a retailer when sourcing locally.

  • Ask in store about the range and the specification of a particular product.
  • Do not assume a croissant is sourdough without confirmation for that product.

Croissants to consider

This Joybuy option is a pack of croissants to consider for conference catering. Before ordering, check whether the product specification meets your sourdough requirement, how the croissants are prepared and how many packs you need for serving.

g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

A pack to consider when buying croissants for a conference break. Before describing it as sourdough, check the specification for this exact product. Also ask for the preparation instructions, current allergen information and quantities available for your event date.

View at Joybuy

Frequently asked questions

Do I need to provide allergen information at an unpackaged croissant buffet?

Yes. According to the NVWA, providers of unpackaged food in the Netherlands must inform consumers about any of the 14 specified allergens present in the product. For cereals containing gluten and nuts, you must also make clear which cereals or nuts are involved. Make sure the information for your chosen product is available before serving guests.

Is a butter croissant also a sourdough croissant?

Not automatically: butter and sourdough describe different characteristics. PLUS lists butter croissants and sourdough bread separately. Check the name and specification of the exact croissant before offering it as a sourdough croissant.

Does every croissant in the Netherlands contain iodine from bakers’ salt?

That does not follow from the Dutch regulation. The NVWA states that iodine compounds may be present in bread, bread substitutes and other bakery products only through the addition of bakers’ salt containing no more than 65 mg of iodine per kg of salt. Check the ingredients information for your chosen croissant to see whether bakers’ salt is listed for that product.

What changes if I serve croissants with perishable fillings?

If the fillings are highly perishable, you also need to plan how you store and serve them. The Netherlands Nutrition Centre advises keeping highly perishable food in the fridge at 4 °C. Plan the preparation and replenishment of filled croissants accordingly; for croissants without these fillings, follow the storage instructions for the product you have chosen.