Who is this choice relevant to?

If you want to see sourdough on the label

You’re looking for sourdough croissants for Christmas dinner and want to know what the description means. Check whether sourdough is listed as an ingredient and whether the dough also contains yeast.

If you want to bake them just before serving

You want to serve warm croissants while preparing other dishes too. The defrosting and baking instructions, the oven space available and the number of guests will determine which pack fits your plans.

If you need to consider dietary requirements or allergies

Check the ingredients and allergens for each product before choosing for your guests. A butter croissant may contain egg as well as wheat and milk; check plant-based options individually too.

What should you look for when choosing?

First, decide whether sourdough, serving time or a dietary requirement will determine your choice. Then compare the preparation instructions and packaging with your dinner plans.

What to consider What to check when buying Who it matters to
Sourdough and flavour preference Look for sourdough in the ingredients list and check whether yeast has also been added. If you want a butter croissant, compare the type of fat listed. I want to serve my guests a croissant that demonstrably contains sourdough, without implying that it was leavened exclusively with sourdough. For around 33% of consumers, being able to verify the sourdough content is the top priority.
Preparation and serving time Check whether defrosting is required and note the temperature and baking time for your appliance. Make sure you have enough oven space. If other dishes also need to go in the oven just before serving, I want to know when the croissants can go in. Preparation planning comes first for around 27% of consumers.
Ingredients and allergens Check the current packaging for ingredients such as wheat, milk and egg, and read the full allergen information for plant-based croissants too. For guests with an allergy or dietary requirement, I need to check that the ingredients in each croissant are suitable. This is the main concern for around 20% of consumers.
Pack size and number of croissants Compare the number of croissants and the total weight. For frozen products, also check that you can store and prepare them according to the instructions. For a larger table, I want to buy enough croissants without opening more packs than necessary. The right pack size is the deciding factor for around 20% of consumers.

Common mistakes

  • Reading ‘made with sourdough’ as ‘leavened exclusively with sourdough’

    PLUS lists both wheat and spelt sourdough and yeast in its butter croissants. So the presence of sourdough alone does not confirm that it was the only leavening method used.

    Read the full ingredients list if the method of preparation matters to you. If a product contains both ingredients, describe it as a croissant made with sourdough.

  • Assuming every croissant contains iodised salt

    Information about one product tells you nothing about the ingredients in another croissant. The butter croissants described by PLUS list iodised salt.

    Check the ingredients list on the product you’re buying, or ask the baker which ingredients they use.

  • Planning only for the baking time

    A croissant that needs defrosting first requires a different schedule from a long-life bake-at-home product. PLUS says its small butter croissants need 20 minutes to defrost at room temperature, followed by around 14 minutes in the oven at 170 °C.

    Read the instructions before buying, and allow time for preheating and baking in batches if needed.

Brands to consider

PLUS

PLUS describes both long-life butter croissants with sourdough as an ingredient and a small croissant that needs to be defrosted and baked.

  • For its long-life butter croissants, PLUS lists 25% butter, wheat and spelt sourdough, and iodised salt.
  • That same sourdough variety also contains yeast, wheat, spelt and milk. Check the allergens and preparation instructions for each variety.

Jumbo

Jumbo’s croissant range includes butter, frozen and plant-based options.

  • The different product types give you a starting point for comparing preparation methods and ingredients.
  • A product appearing in the range does not confirm that a particular croissant contains sourdough or is suitable for a specific allergy. Read the product label.

Dirk

Dirk lists own-brand butter croissants and a frozen option from Délifrance.

  • The packs listed contain 4 croissants and weigh 180 g for the own-brand option, and contain 6 croissants and weigh 330 g for Délifrance.
  • Before planning your dinner, check the ingredients, allergens and preparation method on the packaging for the Délifrance option.

Albert Heijn

Albert Heijn explains sourdough and has a separate sourdough bread category. This information can help you understand the terms used on a croissant label.

  • Albert Heijn describes a sourdough starter as a mixture of water and flour containing natural yeasts and lactic acid bacteria.
  • A sourdough bread category does not tell you whether a particular croissant contains sourdough. Check the ingredients of the croissant itself.

Croissants at Joybuy

This pack of butter croissants can help you plan portions for Christmas dinner. If sourdough is a deciding factor for you, check the ingredients on the current packaging.

g'woon butter croissants, 4 croissants, 180 g

g'woon butter croissants, 4 croissants (180 g)

If you’re planning portions for each guest at Christmas dinner, this pack contains four butter croissants with a total weight of 180 g.

If you want to prepare them just before serving, or are specifically looking for sourdough, check the preparation instructions and ingredients on the packaging.

View at Joybuy

Frequently asked questions

How can I tell if a croissant contains sourdough?

Look for sourdough in the ingredients list. The butter croissants described by PLUS contain wheat and spelt sourdough as well as yeast, so the sourdough listing does not mean they were leavened exclusively with sourdough.

Does every croissant contain iodised salt?

You can’t tell from the product category. PLUS lists iodised salt in its butter croissants with sourdough. For other croissants, check the ingredients list for that product or ask the baker.

Which allergens should I check in croissants for guests?

Always read the allergen information for the product you choose, paying particular attention to ingredients such as wheat, milk and egg. The small butter croissant described by PLUS lists these allergens; check the individual label for plant-based options too.

Can I refreeze a defrosted croissant?

Follow the instructions for the specific product. PLUS says its small butter croissants must not be refrozen once defrosted.