Anyone looking for a quick bite with their coffee
You want crispbread you can eat without preparing it, with a sweet or savoury topping. Also consider the portion size and how easily the crispbread stays whole when you add a topping.
Who is this relevant to?
Anyone comparing wholegrain rye and fibre
You want to know how much fibre a rye variety contains per 100 g. Then compare this with the amount you actually eat, rather than looking only at the figure on the packaging.
Anyone who needs to check ingredients carefully
You may be looking out for specific grains, allergens or a mention of iodised baker’s salt. In that case, the current packaging is more important than the word ‘sourdough’.
What should you look for when choosing?
First, decide what matters most for your coffee break. Then check the ingredients, allergens and nutritional information for each product, even if you’re mainly choosing on taste or convenience.
| What to consider | What to check when buying | Who is it important to? |
|---|---|---|
| Convenience and crunch | Check the product format and portion information; judge the taste according to your own preference. | I want to be able to add a topping to a crispbread quickly with my coffee, without having to prepare anything. This convenience comes first for around 45% of consumers. |
| Wholegrain rye and fibre | Compare the ingredients and the number of grams of fibre per 100 g, then consider your portion size. | For my coffee break, I choose first and foremost based on wholegrain rye and a clear fibre figure. This is the most important consideration for around 33% of consumers. |
| Allergens and labelling | Read the listed grains and any ‘may contain’ information; check the salt per 100 g and whether iodised baker’s salt is mentioned. | If I need to avoid certain grains or want to check which salt has been used, I want to be able to check the current packaging. This label check takes priority for around 22% of consumers. |
Common mistakes
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Assuming sourdough means iodised baker’s salt
Sourdough doesn’t tell you which salt has been used. According to the Voedingscentrum, using baker’s salt in bread is not compulsory.
If this matters to your choice, check the ingredients list for baker’s salt or iodised salt.
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Assuming rye sourdough is gluten-free
The Wasa and Leksands varieties listed by Jumbo contain grains with gluten. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label.
Check the ingredients and allergens on every pack, including any ‘may contain’ statement. Don’t assume a product is suitable for a gluten-free diet just because it says ‘sourdough’ or ‘wholegrain’.
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Comparing fibre figures alone
Jumbo lists 1.2 g of salt per 100 g for both Leksands Knäckebröd Sourdough and Wasa Sourdough Rye. How much you eat and which topping you choose also affect the nutritional value of your coffee break.
Compare fibre and salt per 100 g, then consider your usual portion and topping.
Brands compared
Wasa
Wasa Sourdough Rye 235 g is a crispbread made with wholegrain rye and rye sourdough, according to Jumbo.
- Jumbo lists 19.0 g of fibre and 1.2 g of salt per 100 g for this variety.
- Jumbo lists rye and barley as allergens and notes the possible presence of ingredients including milk, sesame, soya, mustard and lupin. Check the current packaging if you need to avoid these ingredients.
Leksands
Leksands Knäckebröd Sourdough is a wholegrain rye variety listed by Jumbo.
- Jumbo lists 85% wholegrain rye flour and 21.0 g of fibre per 100 g.
- The listing names grains containing gluten, including barley, rye and wheat. This variety is not suitable for a gluten-free diet.
Sourdough crispbread on Joybuy
This rye crispbread with sourdough is a good fit if you’re looking for something to add a topping to straight away during your coffee break. Check the packaging if allergens or the type of salt used will affect your choice.
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Wasa sourdough rye crispbread 235 g
An option if you’d like a rye sourdough crispbread to add a topping to with your coffee.
235 g pack. Check the current allergen information if you need to avoid specific grains or other allergens; don’t assume iodised baker’s salt has been used without checking the label.
Frequently asked questions
Does sourdough crispbread automatically contain iodised baker’s salt?
No, you can’t tell from the word ‘sourdough’. According to the Voedingscentrum, baker’s salt is not compulsory when baking bread; check the ingredients list to see whether it’s mentioned for the product you’ve chosen.
Is rye sourdough crispbread gluten-free?
Don’t assume it is: the Wasa and Leksands varieties listed by Jumbo contain grains with gluten. Check the ingredients and allergens on your pack, even if you’ve bought the product before.
Can I compare crispbread using only fibre per 100 g?
Fibre per 100 g gives you a consistent basis for comparison, but it doesn’t tell you how much you’ll eat during a coffee break. Also consider your portion size, the salt content on the same per-100 g basis and your topping.
How should I store Wasa rye crispbread after opening?
Keep it in a cool, dry place and seal the pack securely after opening. Joybuy also advises keeping this Wasa crispbread away from direct sunlight, heat and moisture.