Which product shape is right for you?

Looking for sourdough?

You want a product that explicitly lists sourdough as an ingredient for a small top-up shop. Crispbread works for you, even though it isn’t a round rusk.

Comparing wholegrain and fibre

You compare the grain ingredients and fibre per 100 g in sourdough crispbreads before choosing a variety.

Classic rusk buyer

You’re mainly looking for the round, airy shape to serve with traditional toppings. A flat sourdough cracker won’t do the same job.

What should you look for when choosing?

First decide whether you need round rusks or want to use crispbread. Then compare the ingredients and label information for the product that suits you.

What to consider What to check when buying Who it matters to
Sourdough and product shape Look for sourdough in the ingredients list and check whether the product is round rusk or flat crispbread. I want sourdough, but only if a flat cracker works with my toppings; this combination of ingredient and shape comes first for around 31% of consumers.
Grains and fibre Compare the grain ingredients and fibre per 100 g on the label. When comparing sourdough varieties, I want to weigh up their grain base and fibre values; around 31% of consumers give this the highest priority.
Pack size Check the pack weight and whether your chosen variety is available when you need it. For a small top-up shop, I want a pack that suits my needs and that I can pick up straight away; this matters most to around 23% of consumers.
Allergens and storage Read the allergen and storage information on the current packaging, including any ‘may contain’ statements. If I need to take allergens or storage instructions into account, I want to read the label before buying; this is the main concern for around 15% of consumers.

Common mistakes

  • Mistaking sourdough crispbread for round rusks

    The sourdough products described are crispbreads. If you need a round, airy shape for your toppings, that difference matters more than whether the product contains sourdough.

    Choose the product shape you want first, then check the ingredients.

  • Focusing only on the word ‘sourdough’

    Wasa and Leksands differ in their stated grain ingredients and fibre values. The word ‘sourdough’ doesn’t tell you what the full ingredient list looks like.

    Compare the ingredients, nutritional information per 100 g and allergens on the current packaging.

  • Assuming ‘salt’ means a product contains iodine

    The word ‘salt’ in an ingredients list doesn’t tell you which type of salt was used in the product.

    If the type of salt matters to your choice, check the current packaging or ask the manufacturer.

Brands to consider

Wasa

Wasa Sourdough Rye, 235 g, is rye crispbread for anyone specifically looking for sourdough who doesn’t need round rusks.

  • Albert Heijn lists 100% wholegrain rye and 19 g of fibre per 100 g for this variety.
  • The product contains rye and barley; check the current ‘may contain’ information for allergens too.

Leksands

Leksands Sourdough Crispbread, 200 g, is another crispbread variety made with rye sourdough, not round rusks.

  • Albert Heijn’s product information lists 85% wholemeal rye flour, 3.8% rye sourdough and 21 g of fibre per 100 g.
  • The stated ingredients include wheat and rye; check the allergen information on the packaging.

Bolletje

Bolletje Echte Beschuit is a good option if you’re looking for the classic round rusk shape, but not if you want sourdough as an ingredient.

  • Bolletje describes Echte Beschuit as light and crisp thanks to the addition of free-range eggs.
  • The stated ingredients list includes yeast and eggs, but no sourdough.

Sourdough crispbread on Joybuy

This product is a good fit if you’re looking for sourdough during a small grocery top-up and want rye crispbread rather than round rusks.

Wasa sourdough rye crackers, 235 g pack

Wasa sourdough rye crackers 235 g

A good fit if you want sourdough and are happy to use crispbread instead of round rusks.

This variety is listed as containing 100% wholegrain rye and 19 g of fibre per 100 g.

Contains rye and barley; the product information also mentions possible contact with milk and sesame. Check the current label for allergen information.

View on Joybuy

Frequently asked questions

Is sourdough crispbread the same as ordinary round rusks?

No. Wasa Sourdough Rye is crispbread, while Bolletje Echte Beschuit has the round rusk shape and doesn’t list sourdough among its stated ingredients. Choose the shape that works with your toppings before comparing ingredients.

Do Wasa and Leksands sourdough crispbreads contain gluten?

Yes. Both varieties described list gluten-containing grains: Wasa includes rye and barley, while Leksands includes wheat, rye and barley. If you have a relevant allergy, always check the current packaging, including any ‘may contain’ statements.

Does ‘salt’ in the ingredients list mean iodised baking salt has been used?

No. The word ‘salt’ alone doesn’t tell you which type of salt was used. Check the current packaging or ask the manufacturer if this matters to your choice.

How should I store this crispbread after buying it?

Follow the instructions on the packaging: Wasa recommends storing its crispbread in a cool, dry place, while Leksands says to store it in a dark, dry place. Seal the pack tightly after opening to help keep out moisture.