What should you look for when choosing?
First, decide how you want to serve the bread: as small bites with antipasti or as a more substantial part of the meal. Then compare the type of grain, ingredients and preparation method of the breads that suit your chosen serving style.
| What to consider |
What to check |
Who it matters to |
| Serving style and crust |
Compare a baguette with a whole or sliced loaf. Check whether the bread needs to be baked before serving. |
When I put bread out with antipasti, I want it to be easy to share and serve with the toppings. Around 40% of consumers give this serving style top priority. |
| Type of grain and label |
Check the wholemeal flour and fibre per 100 g; also read the ingredients for allergen information and bakers’ salt. |
When the bread makes up a larger part of my meal, the type of grain and the label information matter more. Around 30% of consumers put this consideration first. |
| Preparation and availability |
Check whether the bread is available at your local shop and, for bake-at-home bread, follow the time and temperature on the packaging. |
I want to have the bread ready in time and serve it warm without the preparation holding up dinner. This practical consideration is top priority for around 30% of consumers. |
Brands to compare
These brands give you options for comparing sourdough, types of grain and serving styles. Always check the details for the specific loaf to find out about its ingredients and availability.
Albert Heijn
The sourdough range includes white, brown, wholemeal and spelt options.
- The different types of grain and sliced or unsliced options give you several serving styles to compare.
- Check the latest product information for each loaf, and whether it’s available at your local shop or online.
Jumbo
Jumbo offers rustic sourdough loaves in a range of grain and flavour varieties.
- Jumbo says these loaves are left to rise for more than 24 hours using fresh sourdough; its description of the crust is also a claim made by Jumbo.
- Jumbo says these sourdough loaves are baked in store and can’t be ordered online.
Lidl
Lidl lists a rustic wholemeal wheat sourdough loaf in its oven-fresh range.
- It’s a specific wholemeal option to look at if you want to choose based on the type of flour.
- For ingredients and allergens, check the latest product information or Lidl’s ingredients guide.
ALDI
ALDI features oven-fresh rustic loaves, baguettes and French sticks as alternatives for the table.
- These bread styles give you options if a rustic loaf matters more for your Italian evening than specifically choosing sourdough.
- A rustic loaf isn’t automatically sourdough. Check the shelf label and bear in mind that it’s available at stores with a bakery section.
PLUS
PLUS lists, among other options, a white sourdough baguette to bake at home and a brown multigrain sourdough loaf.
- The product information includes ingredients, allergens and nutritional information. For the bake-at-home baguette, it also gives preparation instructions to help you compare your options.
- PLUS says product information may change, so check the packaging of the loaf you buy as well.
Dirk
Dirk includes sourdough in its bread range and also lists baguettes and other types of bread.
- You can look at both sourdough and other bread styles for your meal.
- Check the ingredients for the specific product before choosing a baguette or rustic loaf as sourdough.
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Frequently asked questions
Is sourdough automatically wholemeal?
No. Sourdough tells you something about how the bread rises, not what type of flour it contains. Check the label to see whether the bread is made with wholemeal flour, and compare the nutritional information if fibre is important to your choice.
Does sourdough bread always contain only sourdough?
No. Bread made with sourdough may also contain yeast. Read the ingredients list if you specifically want bread without added baker’s yeast.
How can I tell whether bread is made with iodised salt?
Look for ‘bakers’ salt’ or ‘iodised salt’ on the packaging, or ask which type of salt has been used if the bread is unwrapped. According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt, so don’t assume it’s been used based on the type of bread alone.
What should I check if I have allergies?
Check the latest ingredients and allergen information for the specific loaf. ‘Sourdough’ and ‘artisan’ don’t mean that a product is free from gluten or other allergens; check for information about possible traces too.
Can I buy sourdough bread before my Italian evening?
Yes, as long as you keep an eye on how long it’s been stored and the condition of the bread. For opened wholemeal sourdough, the Netherlands Nutrition Centre’s Storage Guide recommends 2–4 days in a kitchen cupboard or 1–3 months in the freezer. Don’t store bread in the fridge, where it dries out according to the Netherlands Nutrition Centre, and throw away any mouldy bread.