What should you look for?
Start with allergens and school requirements. Then compare what matters most for your lunches: planning ahead for several days, the type of bread or enjoying it freshly baked.
| What to consider |
What to check before buying |
Who it matters to |
| Allergens and school requirements |
Read the latest allergen information, including any warnings about cross-contamination, and check the school’s requirements. |
If my child needs to avoid certain ingredients, I want to know what’s in the bread before packing it. Around 29% of consumers say this check is their top priority. |
| Spreading and storage |
Check whether the bread is sliced and follow the storage instructions; see whether you can freeze it in portions. |
On busy school mornings, I want to be able to grab some bread without having to slice a whole loaf first. For around 29% of consumers, this everyday convenience comes first. |
| Type of bread and fibre |
Look for the wholemeal label and, where the information is available, compare the fibre per 100 g. |
When bread is a regular part of the packed lunch, I want to compare the type of bread and its nutritional value. This is the most important factor for around 24% of consumers. |
| Freshly baked bread |
Check whether the bread is bakery-fresh or part-baked, and whether collecting or preparing it fits your schedule. |
I like to pack a rustic or home-baked loaf, as long as I have time to prepare it. Around 18% of consumers prioritise freshly baked bread. |
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Frequently asked questions
Is sourdough bread automatically gluten-free?
No. Sourdough doesn’t mean that bread is gluten-free. The sourdough breads described by Albert Heijn and PLUS contain wheat and/or rye. If you need to eat gluten-free, check that the specific product is explicitly labelled gluten-free and read the latest allergen information.
How can I check the allergens in bakery-fresh bread?
Before buying, ask for the allergen information for that specific loaf or check the information available with the product. The Netherlands Food and Consumer Product Safety Authority says information about allergens present must also be available for unpackaged bread.
How should I store bread for several school days?
If you want to use the bread over several school days, freeze it in portions as soon as you buy it. This is the storage advice from the Netherlands Nutrition Centre. Then take only the portion you need out of the freezer each day.
Does all sourdough bread contain iodised salt?
You can’t tell from the word sourdough. Check the bread’s ingredients or, if it’s unpackaged, ask which salt has been used if this matters to you.
Can I always order rustic sourdough bread online?
No, it depends on the bread range and the shop. Jumbo says its bakery-fresh rustic sourdough loaves can’t be ordered online, while Lidl says its fresh bread range may vary by store. Check what’s available at the shop where you plan to buy it.