Which option is right for you?

Families planning several holiday lunches

If you regularly serve bread to children, you could start by choosing between wholemeal and brown bread. The Voedingscentrum recommends these types of bread for children aged 4 to 12 because of their fibre content.

Families who want to enjoy fresh bread together

If flavour and crust matter most for a particular lunch, freshly baked rustic sourdough from a shop is one option. Jumbo describes a range of sourdough breads that are baked in store; check what your local shop has available.

Families whose numbers vary from day to day

A smaller loaf or bake-at-home option could work well for a lunch with fewer people or at a set time. PLUS lists both a 300 g sourdough loaf and a white sourdough baguette that you can bake at home.

What should you look for when choosing?

First decide whether the type of bread, serving it fresh or fitting it into your schedule matters most for your lunch. Then compare the labels of breads that suit your plans: the word ‘sourdough’ alone doesn’t tell you whether a loaf is wholemeal.

What to consider What to check when buying Who it matters to
Type of bread and label Check whether the bread is described as wholemeal or brown, and compare fibre per 100 g. If iodine matters to you, also check whether baker’s salt or iodised salt is listed. If I’m preparing bread for children on several days of the holidays, I want to know what type of bread I’m buying rather than choosing based only on the word ‘sourdough’. This is the top priority for around 42% of consumers.
Freshness and crust Check which rustic sourdough breads the shop offers and whether they can be served straight away at lunch. According to Jumbo, its sourdough breads are only available in store. For a shared lunch, I mainly want to choose a loaf whose flavour and crust suit the people eating it; around 33% of consumers give this top priority.
Portion size and preparation Compare the size and freezing instructions, or check what equipment you’ll need and how long a bake-at-home loaf takes to prepare. When the number of people eating or the lunchtime varies, I don’t want to prepare more bread than we need. Planning matters most to around 25% of consumers.

Common mistakes

  • Assuming ‘sourdough’ means ‘wholemeal’

    White bread can also be made with sourdough. Albert Heijn’s product information lists 6.5 g of fibre per 100 g for its wholemeal wheat sourdough bread; PLUS lists 3 g per 100 g for its white sourdough baguette.

    Check the type of bread on the packaging and compare fibre on the same basis, per 100 g, if it matters to your choice.

  • Assuming you can order freshly baked bread online

    Jumbo says its rustic sourdough breads cannot be ordered online. Lidl notes that its fresh bread range may vary from one store to another.

    Check what’s available locally before planning a lunch around a particular freshly baked loaf.

    You may need to make an extra trip to the shops if your chosen bread is unavailable.

  • Guessing allergens from the name of the bread

    PLUS’s small brown multigrain sourdough loaf lists cereals containing gluten and soya, among other ingredients, and may contain milk, sesame and lupin. The word ‘sourdough’ won’t tell you that.

    Check the current label for every loaf if allergens are important to anyone eating it.

  • Choosing a large loaf for a group whose numbers vary

    If the same number of people aren’t eating with you every day, you may have bread left over. Albert Heijn recommends freezing its wholemeal wheat sourdough bread on the day of purchase; PLUS lists a smaller 300 g sourdough loaf.

    Choose a suitable size or follow the freezing instructions for that particular loaf if you want to use some of it later.

    Bread that you don’t use or store in time may go to waste.

Brands and where to shop

Albert Heijn

Albert Heijn lists a 600 g AH Liefde & Passie Dutch wholemeal sourdough loaf.

  • The product information describes it as wholemeal wheat sourdough bread, with 6.5 g of fibre per 100 g and iodised salt, and advises freezing it on the day of purchase.
  • Check the current label when you buy it: Albert Heijn notes that ingredients, allergens and nutritional values may change.

Jumbo

Jumbo describes a range of freshly baked rustic sourdough breads in eight varieties.

  • According to Jumbo, the breads prove for more than 24 hours with fresh sourdough starter and are baked in store.
  • Jumbo says these breads cannot be ordered online; check what’s available in your shop.

PLUS

PLUS lists a small brown multigrain sourdough loaf and a white sourdough baguette for baking at home.

  • The brown loaf weighs 300 g and contains 5.3 g of fibre per 100 g; the white baguette comes with instructions for cooking in an oven or air fryer.
  • The white baguette contains 3 g of fibre per 100 g and is not the same type of bread as the brown multigrain loaf.

Lidl

Lidl describes its Rustiek volkoren desembrood as wholemeal wheat sourdough bread.

  • The product description makes clear what type of bread is on offer.
  • Lidl notes that its fresh bread range may vary from one store to another; also read the label on the loaf you buy.

ALDI

ALDI describes a bread range spanning everything from white to wholemeal.

  • You can browse different types of bread for your lunch.
  • Check in store whether there’s a suitable sourdough loaf and read its product information.

Dirk

Dirk lists Wasa Knäckebröd Zuurdesem Rogge, 235 g.

  • This is a crispbread option if you’re looking for something crunchy for lunch.
  • Crispbread isn’t fresh sourdough bread; check the label if ingredients, allergens or nutritional value will determine your choice.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is sourdough bread always wholemeal?

No. ‘Sourdough’ doesn’t mean that a loaf is wholemeal. Check the type of bread and the ingredients on the packaging; Albert Heijn, for example, lists a wholemeal wheat sourdough bread, while PLUS also lists a white sourdough baguette.

How can I tell whether the bread contains iodised salt?

Look for ‘baker’s salt’ or ‘iodised salt’ on the label. The Voedingscentrum highlights the importance of baker’s salt as a source of iodine in bread for children; don’t assume what type of salt is used based on the word ‘sourdough’.

How can I plan bread for several holiday lunches?

Choose a size that suits the number of people eating and check the storage instructions. Albert Heijn recommends freezing its wholemeal wheat sourdough bread at home on the day of purchase; PLUS lists a smaller 300 g sourdough loaf.

Can I bake sourdough bread just before lunch?

Yes, as long as you choose a loaf that the label says is suitable for baking at home and you have the necessary equipment. For its white sourdough baguette, PLUS recommends 8–10 minutes in an oven at 220 °C or 4 minutes in a preheated air fryer at 200 °C; remember to allow time for preheating too.