For your picnic, choose wholemeal or brown sourdough if the type of flour and nutritional value matter most to you. Opt for a rustic, in-store-baked loaf if you’re mainly after a good crust and sourdough flavour. Check the ingredients and allergens for the individual loaf, and before you set off, see whether you can order it or need to buy it in store.
Want to take sourdough bread with you and care about the type of flour? Check whether the loaf is labelled wholemeal or brown, and read the ingredients list. The name ‘sourdough’ doesn’t tell you how much wholemeal flour it contains.
If you’re sharing the bread with others and are mainly choosing it for its crust and flavour, an in-store-baked sourdough loaf could be a good fit. Jumbo describes loaves like these in its range, but you’ll need to visit a store to buy one.
Want to choose a sourdough option before you set off, or have your shopping delivered or ready for collection? Take a look at the product options from Albert Heijn and PLUS, but check the ordering options and the latest information on the packaging for each loaf.
Decide what matters most for your picnic: the type of flour, the flavour of the bread or how you can buy it before you set off.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Type of flour and nutritional value | Check whether it’s labelled wholemeal or brown, and compare the fibre per 100 g on the label if needed. | If the type of flour matters to you, the word ‘sourdough’ doesn’t tell you enough. An estimated 42% of consumers say that choosing wholemeal and nutritional value are their top priorities. |
| Flavour, crust and when you’ll eat it | Check whether the bread is made with sourdough and whether an in-store-baked option works with your plans. | If you’re sharing the bread at a picnic, you may be more interested in a crust and flavour you enjoy. An estimated 33% of consumers put flavour and crust first. |
| Availability | Find out whether you can order your chosen option or need to buy it in store; check the packaging when you buy it, too. | If you plan your shopping in advance, you’ll want to know whether the bread can be ordered or collected in time. An estimated 25% of consumers say convenience is their main priority. |
Sourdough doesn’t tell you which type of flour has been used. You could end up choosing a white loaf when you wanted to take a wholemeal one.
Check the loaf’s name and ingredients list for the words ‘wholemeal’ or ‘brown’.
Under the Dutch Commodities Act Decree on the Addition of Micronutrients to Foods, baker’s salt is iodised table salt. You’ll need to check whether it’s used in a particular sourdough loaf.
For packaged bread, read the ingredients list. If you’re buying from a staffed counter, ask which ingredients have been used.
Jumbo says its in-store-baked sourdough loaves can’t be ordered online. Lidl says its fresh-from-the-oven range may vary by store, while ALDI sells freshly baked bread in stores with an in-store bakery.
Check in advance how to buy the bread you want to take with you, and plan a store visit if necessary.
PLUS says that product ingredients and allergy information can change. The packaging you buy may therefore differ from the product page you looked at previously.
Check the packaging again when you buy it, especially if the ingredients or allergens affect your choice.
Albert Heijn lists several AH Liefde & Passie OerDesem options online, including sliced, unsliced, frozen and organic varieties.
Jumbo describes its rustic sourdough loaves as being made with fresh sourdough starter and baked in store.
PLUS includes Korenlanders sourdough loaves in its bread range, including smaller and multigrain options.
Lidl sells fresh-from-the-oven bread in store.
ALDI sells fresh daily bread and freshly baked bread; the latter is available in stores with an in-store bakery.
Dirk lists sourdough alongside wholemeal, multigrain, rye and spelt bread in its range.
No. Sourdough describes how the bread is made, not necessarily the type of flour used. If you want to take wholemeal bread with you, check the product name and ingredients list for the variety you choose.
You can’t assume that every sourdough loaf does. Under the Dutch Commodities Act Decree on the Addition of Micronutrients to Foods, baker’s salt is iodised table salt. Check the ingredients list to see whether the bread you’ve chosen contains baker’s salt.
No. Jumbo says the rustic sourdough loaves described on its information page are baked in store and can’t be ordered online. Plan a store visit before your picnic if you want to buy one.
Read the allergy and ingredient information for the loaf you’re actually buying. For example, the product information for PLUS Korenlanders Kleintje brown multigrain sourdough bread lists wheat and rye. Ingredients can vary between varieties, and product information can change.
