Who is this choice relevant to?

Hotel manager looking for a reliable core range

If you want to offer bread that goes well with both sweet and savoury toppings, you could make wholemeal sourdough a regular option alongside a lighter variety. Check the type of flour used in each product; the word sourdough doesn’t tell you that.

Breakfast team dealing with changing occupancy

If guest numbers vary from one morning to the next, you can serve smaller quantities. However, part-baked bread or bread that can be frozen according to the product information requires a suitable preparation and storage plan.

Hotel that needs to inform guests about allergens

For unpackaged bread on the buffet, it must be clear which allergens each product contains. Guests who need to eat gluten-free food require a separate alternative explicitly labelled gluten-free; check its other allergens too.

What should you look for when buying?

First decide which bread will be served on the buffet every day. Then consider how you’ll replenish it when occupancy varies and how you’ll provide guests with allergen information for each type of bread.

What to consider What to check when buying Who it matters to
Wholemeal staple Check that the bread is labelled wholemeal and compare nutritional information, such as fibre, on the same per-100 g basis. If I want to offer a verifiable wholemeal option every day, I won’t choose on the basis of the word sourdough alone. For around 33% of consumers, a wholemeal base is the top priority.
Freshness and waste Check the storage and baking instructions, and make sure your available equipment is suitable for preparation. When occupancy varies, I want to be able to top up with small quantities rather than putting out lots of bread at once. Around 27% of consumers give this flexibility top priority.
Allergens and gluten-free options Ask for allergen information for each product, including the gluten-containing cereals, and consider how a gluten-free alternative can be offered separately. If guests need to check the allergens in the bread, I want to know what information applies to each variety before serving it. For around 20% of consumers, managing this is the most important consideration.
Presentation and variety Check which varieties are available, the size of the loaves and the arrangements for ordering or collection. If I want to present several types of bread, I also need to be able to buy them consistently and provide information about them. Around 20% of consumers prioritise presentation and variety.

Common mistakes

  • Assuming sourdough means wholemeal, yeast-free or allergen-free

    PLUS product specifications show that sourdough bread can also contain yeast and gluten-containing cereals. The preparation method alone doesn’t tell you which flour or allergens the bread contains.

    Check the ingredients, type of flour and allergen information for each variety before adding it to your buffet range.

  • Placing a gluten-free alternative among regular bread

    Even bread explicitly labelled gluten-free can contain other allergens. The product information for the Schär product listed by PLUS includes soya and identifies mustard as a possible allergen.

    Offer the alternative separately, keep the product specification available and make allergen information accessible at the buffet.

  • Planning to buy in-store bread as an online range

    Jumbo states that its rustic sourdough loaves are only available in stores and cannot be ordered online.

    Agree the varieties, quantities and collection times you need with the relevant store in advance.

  • Putting all the fresh bread out on the buffet at once

    Bread may be left over when occupancy varies. According to the Voedingscentrum, you can freeze bread in portions after buying it, although its quality may decline if it is stored for longer.

    Top up the buffet with smaller quantities and follow the chosen product’s instructions for baking or freezing.

Brands and product ranges to consider

Albert Heijn / AH Liefde & Passie

A product range to consider if you’re looking for sourdough bread and a separately labelled wholemeal option for your buffet.

  • Albert Heijn describes a three-day preparation process for its OerDesem range. The Spelt volkoren variety has its own ingredients and nutritional information.
  • Check the allergens for each variety: the Spelt volkoren variety lists gluten-containing cereals and other possible allergens.

Jumbo

A good option if you want to buy rustic sourdough loaves from a physical store.

  • Jumbo lists several rustic sourdough varieties that are baked in store.
  • According to Jumbo, these loaves can’t be ordered online. Discuss the varieties and quantities you need with the store.

PLUS Korenlanders

A range that includes a small wholemeal sourdough loaf and a white sourdough baguette that needs to be baked.

  • PLUS product information provides ingredients and storage or preparation instructions for these varieties.
  • The varieties differ in their flour and allergens. Check the product specification for the bread you’re actually buying.

ALDI / Bakkersgoud Rustiek

An in-store range to consider if you want to offer whole rustic loaves.

  • ALDI’s rustic range includes wholemeal, spelt and multiseed varieties.
  • According to ALDI, the range is available in stores with a bakery section. Check whether each loaf is actually made with sourdough.

Dirk / Wasa

A crisp, dry addition to the buffet, rather than the same type of product as fresh sourdough bread.

  • Dirk lists Wasa sourdough rye crispbread in a 235 g pack.
  • Crispbread isn’t a substitute for fresh sourdough when that’s intended to be the main choice on the buffet.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does a hotel serving a breakfast buffet have to follow HACCP?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, any business that handles food must use a food safety plan or hygiene code based on HACCP. This also applies when a hotel serves bread at a breakfast buffet.

What allergen information is needed for unpackaged buffet bread?

Guests must be able to access information about the allergens in unpackaged bread where it is offered. The Netherlands Food and Consumer Product Safety Authority states that, for gluten-containing cereals, it must also be clear which cereals are involved. Make sure information for each type of bread is available before guests choose.

Is sourdough bread automatically wholemeal or gluten-free?

No. Sourdough alone doesn’t tell you which flour has been used or whether the bread is gluten-free. To offer a wholemeal option, check the product description. For a gluten-free alternative, choose only a product explicitly labelled gluten-free, and check its other allergens too.

How can you reduce leftover bread when hotel occupancy varies?

Put out smaller quantities at a time and top up according to occupancy. For suitable bread, you can also bake small quantities as needed or use frozen portions. The Voedingscentrum recommends freezing bread in portions immediately after buying it and notes that its quality may decline if it is stored for longer.