What should you look for when choosing?
First decide how and when you want to serve the bread. Then compare the ingredients and nutritional information of the loaves that suit your plans.
| What to consider |
What to check when buying |
Who it matters to |
| Presentation and flavour |
Choose whether you want a whole, unsliced or sliced loaf; also check which grains and additions contribute to its flavour. |
If I’m serving bread with savoury dishes, I want to be able to slice and share it myself. For around 33% of consumers, this combination of presentation and flavour comes first. |
| Baking and timing |
Check the cooking instructions and whether the bread will fit in the oven or air fryer you have available. |
If the oven is also needed for other Christmas dishes, I want to know whether I can bake the bread just before serving. This is the main consideration for around 25% of consumers. |
| Wholemeal and fibre |
Check the proportion of wholemeal flour in the ingredients and compare the fibre per 100 g. |
If I’m serving several types of bread, I want to compare their nutritional information rather than judge by the dark colour. Around 25% of consumers prioritise this. |
| Ingredients and allergens |
Read the latest allergen information. If needed, look for an explicit gluten-free claim, and check whether the ingredients list mentions iodised salt if you have a question about iodine. |
If a guest needs to avoid certain ingredients, I want to know which bread is suitable before serving it. This check is the top priority for around 17% of consumers. |
Brands to consider
These brands offer different types of bread to compare. Always check the specific product and its current packaging before choosing.
Albert Heijn
Albert Heijn offers several OerDesem varieties, including sliced and frozen loaves.
- The range includes varieties with pumpkin, wheat-emmer and spelt-buckwheat.
- According to Albert Heijn, its frozen OerDesem spelt-buckwheat loaf needs to thaw in its packaging for at least 6 hours, so factor this into your dinner plans.
Jumbo
Jumbo describes rustic sourdough loaves baked in store and also offers a part-baked white sourdough baguette.
- The baguette is a separate part-baked option if you don’t want to serve a whole loaf at the table.
- According to Jumbo, its rustic sourdough loaves baked in store aren’t available to order online. The white baguette contains wheat and spelt.
PLUS
PLUS offers white and multigrain sourdough baguettes to bake at home.
- PLUS gives oven and air fryer cooking instructions for its white sourdough baguette. The multigrain variety states that it contains 35% wholemeal wheat flour and 5,8 g of fibre per 100 g.
- If your guests have a food allergy, check the latest ingredients and allergen information for the variety you choose.
Lidl
Lidl lists a 600 g organic brown multigrain sourdough loaf with seeds.
- This is a whole loaf for anyone who wants to slice portions to share at the table.
- Check the ingredients and allergen information on the current packaging before buying, especially if you’re choosing bread for a guest with a food allergy.
Aldi
Aldi lists a rustic white loaf in its bread range.
- A whole rustic loaf could work well as a sharing bread for the Christmas table.
- Rustic doesn’t automatically mean sourdough. Check the product description in store if you’re specifically looking for sourdough.
Dirk
Dirk lists Wasa sourdough rye crispbread, which is a cracker rather than a loaf to serve at the table.
- The product description makes it clear that this is crispbread.
- Don’t take this listing to mean that the same product can replace a whole sourdough loaf or part-baked baguette. Check the bread range separately if you want to shop at Dirk.
Joybuy products for this topic
Related products coming soon.
Frequently asked questions
Is sourdough bread automatically gluten-free?
No, sourdough doesn’t automatically make bread gluten-free. The sourdough products described by PLUS and Jumbo contain grains that have gluten. When buying gluten-free, the Dutch Coeliac Association advises looking for an explicit gluten-free claim or the Crossed Grain Trademark.
Should I choose white or multigrain sourdough for Christmas dinner?
Choose based on how you want to serve it and the nutritional information for the specific loaf. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre, vitamins and minerals than white bread; a loaf labelled multigrain isn’t automatically made entirely with wholemeal flour. If this matters to your choice, compare the ingredients and fibre per 100 g.
How much time should I allow for part-baked or frozen sourdough?
This varies by product, so follow the instructions on the packaging. PLUS says to bake its white sourdough baguette for 8–10 minutes in an oven at 220 °C or for 4 minutes in a preheated air fryer at 200 °C. Albert Heijn’s frozen OerDesem spelt-buckwheat loaf needs to thaw in its packaging for at least 6 hours, then can be baked for around 15 minutes at 180 °C.
Does all sourdough bread contain iodised salt?
No, don’t assume that all sourdough contains iodised salt. It’s listed in the ingredients of certain products described by Albert Heijn, Jumbo and PLUS, but that doesn’t mean it’s used in other breads. Read the label of the loaf you choose, or ask about the ingredients if you’re buying unpackaged bread.