What should you consider when choosing?
If you want to serve sourdough alongside rusk with chocolate sprinkles, decide what role the bread will play at the table, then check the label and where you can buy it.
| What to consider |
What should you check? |
Who is this most important to? |
| Flavour and presentation |
Check the types of grain and seeds, and whether the bread is sliced. Albert Heijn lists spelt, buckwheat and seeds among the ingredients in AH Liefde & Passie OerDesem Spelt boekweit. |
When I’m putting together a grazing board, I want the bread to add its own flavour and texture alongside savoury toppings. This role at the table matters most to around 50% of consumers. |
| Ingredients and nutritional information |
Check whether it’s labelled wholemeal, and read the current label for grains, sesame, yeast and the type of salt. |
When I’m serving bread to several guests, I want to be able to choose ingredients that suit their needs. For around 33% of consumers, this takes priority. |
| Availability |
Find out whether you can order the bread or need to pick it up in a shop. Jumbo says its rustic sourdough loaves are not available to order online. |
Just before dinner, I want to know where I can actually pick up the bread. Availability comes first for around 17% of consumers. |
Related products on Joybuy
When comparing sourdough breads, check the ingredients, allergen information and availability before you buy.
Frequently asked questions
Is sourdough bread always free from baker’s yeast?
No. According to Albert Heijn, AH Liefde & Passie OerDesem Spelt boekweit also contains baker’s yeast. If this matters to a guest, check the ingredients of the variety you want to serve.
Is spelt or sourdough bread automatically gluten-free?
No. Albert Heijn’s spelt and buckwheat sourdough bread lists cereals containing gluten. If a guest needs to avoid gluten, check the latest allergen information for each variety.
How can I tell whether sourdough bread contains iodised baker’s salt?
Check the ingredients on the packaging for baker’s salt or iodised salt. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory, so don’t rely on the words ‘sourdough’ or ‘artisan’ alone.
Can I order Jumbo’s rustic sourdough loaves online?
According to Jumbo, these loaves cannot be ordered online; they’re baked in store. Check your local branch’s opening hours and availability before setting off to shop for Christmas dinner.
Can I freeze sourdough bread in advance for Christmas dinner?
It depends on the bread and its storage advice. Albert Heijn says AH Liefde & Passie OerDesem Spelt boekweit can be frozen at home on the day you buy it. For other loaves, follow the advice on their packaging.