What should you look for when choosing sourdough bread?
Start with the allergens you need to avoid. Then check the information about possible cross-contamination. Only compare wholemeal options and iodised salt if the bread otherwise meets your needs.
| What to consider |
What to check when buying |
Who it matters to |
| Avoiding gluten |
Check for a ‘gluten-free’ label and see which types of grain are listed in the ingredients. The word ‘sourdough’ on its own isn’t enough. |
If I have coeliac disease, I want to know whether this specific bread is labelled gluten-free, not just how it was proved. Avoiding gluten would be the main concern when shopping for around 36% of consumers. |
| Other allergens |
Read the full ingredients list and check for any allergens relevant to you, such as milk, eggs, soya or sesame. |
If I’m allergic to sesame or milk, I want to know exactly what’s in this particular variety of bread. Other allergens would be the main concern for around 29% of consumers. |
| Possible cross-contamination |
Check any relevant ‘may contain’ information and, for fresh or unpackaged bread, ask specifically about your allergen. |
When buying fresh bread, I want to know whether it could have come into contact with my allergen, even if it isn’t part of the recipe. Cross-contamination would be the main concern for around 21% of consumers. |
| Wholemeal and iodine |
Check whether the bread is wholemeal and whether iodised salt or baker’s salt is listed in the ingredients. Ask about this for unpackaged bread. |
If relevant allergens aren’t a concern, I want to compare wholemeal options and find out which salt has been used. Fibre and iodine would be the main concern when shopping for around 14% of consumers. |
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Frequently asked questions
Is ordinary sourdough bread suitable for people with coeliac disease?
Ordinary sourdough bread made with wheat, spelt, rye or barley isn’t suitable for people with coeliac disease. According to the Netherlands Nutrition Centre, coeliac disease requires a gluten-free diet. Choose bread based on its gluten-free label and ingredients, not on how it was proved.
Can I ask about allergens in unpackaged sourdough before buying it?
Yes. The Netherlands Food and Consumer Product Safety Authority states that information about allergens present in unpackaged products must also be available before purchase. Ask specifically about the bread you’ve chosen and the allergen you need to avoid.
Does an allergen list rule out cross-contamination?
No. Listing allergens in the recipe doesn’t rule out contact with other allergens. Jumbo, for example, says it can’t rule out cross-contamination for certain fresh products sold in store. Ask separately about possible cross-contamination for the bread you’re thinking of buying.
Does sourdough bread in the Netherlands always contain iodised salt?
No. Baker’s salt contains iodine, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. For packaged bread, check the ingredients list for iodised salt or baker’s salt; for unpackaged bread, ask the staff.