Small groups looking to avoid leftovers
You want to match the number of rolls to your guests and the rest of the menu. Jumbo and Dirk, among others, offer packs of four rolls, making it easy to plan how many you need.
Who is this choice relevant to?
Hosts who want to bake the rolls just before serving
You want to serve the rolls warm, so you’ll need to leave room in the oven or air fryer. For the white and multigrain rolls covered in this guide, PLUS provides instructions for both appliances.
Groups with different dietary requirements
You may want to offer a multigrain option alongside white rolls, for example, or need a specifically gluten-free product for one of your guests. Check the ingredients and allergen information for each variety separately.
What should you look for when choosing?
First, work out how much bread you want to serve alongside the other dishes. Then choose a variety and check that the preparation and any dietary requirements fit your plans.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Portions and leftovers | Compare the number of rolls in a pack with your guest numbers and any other bread dishes. | If there’s other bread on the table too, I don’t want to open more rolls than necessary. Around 36% of consumers would make portion planning their main consideration. |
| When you’ll serve them | Check the baking time and temperature, and see whether all the rolls will fit in the oven or air fryer at once. | I want to serve the rolls with the meal without taking up oven space needed for another dish. For around 29% of consumers, serving time would be the top priority. |
| Wholemeal and fibre | Check the wholemeal label, ingredients and nutritional information per 100 g; don’t rely on the word ‘multigrain’ alone. | If I want to offer a roll made with wholemeal flour alongside white rolls, the ingredients matter most to me. Around 21% of consumers would put this nutritional choice first. |
| Gluten and other allergens | Read the current ingredients and allergen statements, and look for an explicit gluten-free label if needed. | If a guest needs to eat gluten-free or avoid other allergens, I want to know exactly which product I’m serving. For around 14% of consumers, these checks would be the main priority. |
Common mistakes
-
Assuming four rolls will automatically be the right amount
A pack of four makes it easy to count, but it could still be too many if you’re serving other bread or several courses.
Choose the number of packs to suit your guests and menu. Check the storage instructions before keeping an unopened pack in reserve.
-
Leaving baking time until you’re sitting at the table
For the white and multigrain rolls covered in this guide, PLUS gives a baking time of 8–10 minutes in an oven at 220 °C. You may need the oven for another dish at the same time.
Read the instructions on your pack in advance and plan for preheating, available oven space and baking time.
-
Confusing multigrain with gluten-free
The PLUS multigrain rolls covered in this guide contain wheat, rye, barley and oats. A product labelled gluten-free may also carry warnings about other allergens.
Check the ingredients and allergen statements for the exact variety you want to serve; don’t rely on its colour or the name of the grain.
Brands and shops to consider
Albert Heijn
Worth considering if you’re looking for an individually packed gluten-free bake-at-home option for a small group. According to Albert Heijn, AH Gluten-Free White Rolls contains two rolls.
- Albert Heijn labels this variety gluten-free and gives instructions for preparing it in an oven or air fryer.
- The product information says it may contain egg, milk, soya, almonds and hazelnuts. Check for other allergens even when choosing a gluten-free variety.
Jumbo
Jumbo offers white, mixed-seed and frozen rolls, among other varieties. The packaging and storage method will determine which option best fits your dinner plans.
- Jumbo lists white rolls in a pack of four and also offers a frozen variety.
- According to the product information, Jumbo Frozen White Rolls must not be refrozen after thawing and should be prepared and eaten within 24 hours.
PLUS
At PLUS, you can compare the white and multigrain rolls covered in this guide by their ingredients, nutritional information and preparation instructions.
- Both packs covered in this guide weigh 300 g. PLUS gives the same instructions for both varieties: 8–10 minutes in the oven at 220 °C or 4 minutes in an air fryer at 200 °C.
- The multigrain variety covered in this guide contains wheat, rye, barley and oats, and may contain soya, milk and sesame.
Dirk
Dirk offers white and rustic multigrain rolls in packs of four, weighing 300 g.
- The number of rolls and pack weight make it possible to compare the two varieties by quantity.
- Check the full product information or the packaging of your chosen variety for ingredients and allergen details.
Lidl
Lidl lists white rolls in its Dutch range. Check the product in store if you want to compare the packaging and preparation method.
- This listing gives you another shop to consider if you’re looking for white rolls.
- Before choosing them for dinner, check the number of rolls, ingredients and baking instructions in store.
Rolls on Joybuy
This pack of four is a useful option if you want to plan by the roll for a small dinner. Check the baking instructions and allergen information before adding it to your menu.
No image available
g'woon White Rustic Pistolet, 4 rolls
Four rolls make it easy to plan how much bread you’ll need for a small dinner, one roll at a time.
Check the pack for the baking time and pack weight if they’re important for your plans. If you have dietary requirements or allergies to consider, read the latest ingredients and allergen information too.
Frequently asked questions
How many rolls should I buy for a small dinner?
Start with the number of guests and decide how bread will fit alongside the other dishes. Jumbo and Dirk, among others, offer packs of four, so work out how much bread you want to serve in total before buying several packs.
Can you cook rolls in an air fryer?
For the white and multigrain rolls covered in this guide, PLUS’s product information gives a cooking time of 4 minutes in a preheated air fryer at 200 °C. For other varieties, follow the instructions on the pack and check how many rolls will fit at once.
Are multigrain rolls gluten-free?
The PLUS multigrain rolls covered in this guide are not gluten-free: they contain wheat, rye, barley and oats. If you need a gluten-free option, choose a product with an explicit gluten-free label and check the information about other allergens too.
Can I refreeze frozen rolls after they’ve thawed?
Jumbo says its Frozen White Rolls must not be refrozen after thawing and should be prepared and eaten within 24 hours. For other frozen varieties, check their storage instructions.