What should you look for when buying?
First, ask about the school’s requirements and check the label. Then work out how many portions you need and whether you can prepare them yourself.
| What to consider |
What to check when buying |
Who it matters to |
| Allergens and school requirements |
Ask which products and types of packaging are allowed. Check the current label for allergens and any precautionary warnings. |
If I’m handing out breakfast cake to others, I want to know whether it meets the school’s requirements and who might need a separate option. This is the main consideration for around 36% of consumers. |
| Choosing the right quantity |
Count the portions you need and compare the total weight; the smaller options mentioned are 280 g and 345 g. |
If only a small number of people are expected, I don’t want lots of unused cake left over. Quantity is the first consideration for around 29% of consumers. |
| Quick to serve |
Check whether the pack contains individual pieces and how many. PLUS lists ten pieces in the 280 g Peijnenburg portion pack. |
If serving needs to be quick at the event, I want portions ready in advance rather than having to cut the cake there. Around 21% of consumers prioritise this convenience. |
| Preparing it yourself |
Check whether the cake is uncut and whether cutting and wrapping it yourself is allowed under the school’s requirements. |
If I want to choose the thickness of each slice, I’ll need time to cut the cake in advance and keep the portions clearly separated. This flexibility is the main consideration for around 14% of consumers. |
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Frequently asked questions
Should I check with the school first to see if breakfast cake is allowed at the fair?
Yes. Ask what arrangements apply to this fair before buying breakfast cake or preparing portions. VOO says schools can set their own rules about what pupils are allowed to hand out, so also ask what packaging and allergen information they require.
Is regular breakfast cake gluten-free?
Don’t assume it is: the regular options mentioned here contain gluten-containing grains such as rye or wheat. If you need a gluten-free option, check that it is explicitly labelled as such and review the other allergens on the current label for that specific product.
Can I cut an uncut breakfast cake into portions at home?
You can, if this is allowed under the school’s requirements and you keep the allergen information available when serving. The Netherlands Food and Consumer Product Safety Authority says allergen information for prepacked products is shown on the label, so keep the original packaging information with the portions you’ve prepared.
Does ‘no added sugars’ mean a breakfast cake is suitable for everyone?
No. That label doesn’t tell you which allergens a product contains or what the school’s requirements are. Check the full ingredients and allergen information on the label for the option you choose.
How can I avoid having lots of breakfast cake left over after the fair?
Choose a total quantity that matches the number of portions you expect to serve. The Netherlands Nutrition Centre recommends buying the right amount and storing food properly. Follow the packaging instructions for any leftovers.