What should you look for when choosing?
First, check what the nursery allows and which allergens you need to consider. Then choose a size and portion format to suit the number of lunches you’re packing for.
| What to consider |
What should you check? |
Who is this most important for? |
| Pack size |
Compare the net weight with how often you plan to pack breakfast cake, and check the storage instructions. |
If I only pack breakfast cake now and then, I don’t want to be left with a large loaf once it’s been opened. A small stock is the top priority for around 29% of consumers. |
| Allergens and nursery rules |
Ask what the nursery allows and read the allergen information on the packaging of the exact version. If it’s gluten-free, check for other relevant allergens as well. |
If there are rules about food or allergens, I need to know whether this particular breakfast cake is allowed. This is the top priority for around 29% of consumers. |
| Portion format |
Decide whether you’d rather slice it yourself or pack individual portions; check the number of pieces and the weight per portion. |
For one lunch, I want to be able to pack a portion without having to slice it there and then. Around 21% of consumers put this convenience first. |
| Ingredients |
Compare the ingredients and nutritional information for the exact versions, ideally per 100 g and per portion. |
If I’m choosing between Naturel, wholemeal and other versions, I want to know what’s actually in them. Ingredients are the main consideration for around 21% of consumers. |
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Frequently asked questions
Should I check whether breakfast cake is allowed at nursery first?
Yes. Before packing breakfast cake, check what the nursery allows for lunch. The Netherlands Nutrition Centre advises parents to agree with their childcare provider on what their child eats and drinks.
Does all breakfast cake contain gluten?
No, it depends on the version. Jumbo lists gluten, rye and wheat for its 280 g Naturel; PLUS lists 285 g of Peijnenburg Glutenvrij, which contains milk and lupin. Always check the allergen information on the current packaging.
When should I choose individual portions instead of a small loaf?
Individual portions are a practical choice if you want to pack one set portion for each lunch and don’t want to slice it yourself. If you’d rather choose how thick the slices are, compare a smaller loaf with the individually wrapped portions.
How should I store an opened small breakfast cake?
Follow the storage instructions on the packaging of the version you’ve bought. For 345 g of Peijnenburg Naturel, the product information listed by PLUS recommends storing the cake in a cool, dry place, preferably in an airtight container or tin.
Does breakfast cake always contain iodised baker’s salt?
No, don’t assume that it does. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. If the type of salt matters to you, check the information for the exact breakfast cake you’re considering.