Who might find a small pack useful?

Small household that uses only a little at a time

A smaller pack may suit you if a large breakfast cake would be open for a long time. Jumbo lists 280 g packs, while PLUS offers a 285 g Peijnenburg version. As well as checking the weight, see how the cake should be stored once opened.

Shopper who wants to compare nutritional values

Among Jumbo’s 280 g packs, the wholemeal version contains more fibre and less sugar per 100 g than the plain version. Compare them on the same basis, and consider the portion you’d actually have.

Shopper looking for gluten-free breakfast cake

Peijnenburg makes a 285 g gluten-free, unsliced breakfast cake. According to the product information from PLUS, this version contains lupin and milk, so check the full allergen information on the packaging.

What should you look for when choosing?

If you need a gluten-free option, check the allergens on the label first. Then compare the pack size and nutritional information with what you’ll actually use at home.

What to consider What should you check? Who is this most important for?
Smaller pack Check the net weight and number of portions. For the 280 g packs reviewed, Jumbo lists around 11 portions; the 285 g Peijnenburg cake is unsliced. If I eat a pack slowly at home, I don’t want to open more cake at once than we’ll use. For around 42% of consumers, pack size is the most important factor.
Fibre and sugars Compare per 100 g: Jumbo lists 8,2 g of fibre and 35,5 g of sugars for the wholemeal version, compared with 4,0 g of fibre and 39,4 g of sugars for the plain version. I want to weigh up the nutritional values without assuming that wholemeal means sugar-free. Fibre and sugars are top priorities for around 33% of consumers.
Allergens Read the full, up-to-date allergen information. The Jumbo versions reviewed list gluten, rye and wheat; PLUS lists lupin and milk for Peijnenburg Gluten-Free. If I need gluten-free cake, I also want to know which other allergens it contains. Allergen suitability is the deciding factor for around 25% of consumers.

Common mistakes

  • Assuming ‘half a loaf’ is a standard size

    A 280 g small breakfast cake and a 285 g unsliced version differ not only in weight, but also in how you prepare portions.

    Compare the net weight, the stated number of portions and whether the cake is sliced. A smaller pack means opening less cake at once, but doesn’t in itself tell you how long it will keep once opened.

  • Confusing wholemeal with sugar-free

    The Jumbo wholemeal version reviewed contains less sugar and more fibre per 100 g than the plain version, but it still contains sugars.

    Check both the fibre and ‘of which sugars’ figures per 100 g in the nutrition table. Also consider the size of the slice you want to serve.

  • Assuming gluten-free means allergen-free

    According to the product information from PLUS, Peijnenburg gluten-free breakfast cake contains lupin and milk. The regular Jumbo versions reviewed list gluten, rye and wheat.

    Before serving, check the full allergen information on the packaging of the version you’re buying, even if the front says ‘gluten-free’.

Brands with relevant small breakfast cakes

Jumbo

Jumbo offers a plain and a wholemeal breakfast cake, each weighing 280 g. This lets you compare their nutritional values while keeping the pack size the same.

  • According to Jumbo, the wholemeal version contains 8,2 g of fibre and 35,5 g of sugars per 100 g, compared with 4,0 g of fibre and 39,4 g of sugars in the plain version.
  • Both versions reviewed list gluten, rye and wheat.

Peijnenburg

The Peijnenburg Gluten-Free Unsliced cake listed by PLUS weighs 285 g. As it’s unsliced, you can choose how thick to cut each slice.

  • This compact version is an option if you’re specifically looking for gluten-free breakfast cake.
  • According to the product information from PLUS, this version contains lupin and milk; check the current label for all allergens.

Related Joybuy products

Related products coming soon.

Frequently asked questions

What do you mean by a small or ‘half’ breakfast cake?

Compare sizes by net weight: the Jumbo packs discussed here weigh 280 g, while the Peijnenburg version at PLUS weighs 285 g. Also check whether the cake is sliced and how many portions the pack lists, rather than relying on the term ‘half’ alone.

Is wholemeal breakfast cake sugar-free?

No. For the 280 g wholemeal breakfast cake reviewed, Jumbo lists 35,5 g of sugars per 100 g, compared with 39,4 g per 100 g for the plain version of the same weight. Check the ‘of which sugars’ figure on the label of the pack you buy.

How should I store these breakfast cakes?

Follow the instructions on the pack you’ve bought. For the two versions reviewed, Jumbo recommends storing them in a cool, dry place; for Peijnenburg Gluten-Free, PLUS recommends a dry, dark place and, preferably, a sealed cake tin or container.

Is gluten-free breakfast cake suitable for everyone with an allergy?

No. According to the product information from PLUS, the Peijnenburg gluten-free breakfast cake reviewed contains lupin and milk. Read the full, up-to-date allergen information before choosing this version.