What should you look for when choosing?
If you need a gluten-free option, check the allergens on the label first. Then compare the pack size and nutritional information with what you’ll actually use at home.
| What to consider |
What should you check? |
Who is this most important for? |
| Smaller pack |
Check the net weight and number of portions. For the 280 g packs reviewed, Jumbo lists around 11 portions; the 285 g Peijnenburg cake is unsliced. |
If I eat a pack slowly at home, I don’t want to open more cake at once than we’ll use. For around 42% of consumers, pack size is the most important factor. |
| Fibre and sugars |
Compare per 100 g: Jumbo lists 8,2 g of fibre and 35,5 g of sugars for the wholemeal version, compared with 4,0 g of fibre and 39,4 g of sugars for the plain version. |
I want to weigh up the nutritional values without assuming that wholemeal means sugar-free. Fibre and sugars are top priorities for around 33% of consumers. |
| Allergens |
Read the full, up-to-date allergen information. The Jumbo versions reviewed list gluten, rye and wheat; PLUS lists lupin and milk for Peijnenburg Gluten-Free. |
If I need gluten-free cake, I also want to know which other allergens it contains. Allergen suitability is the deciding factor for around 25% of consumers. |
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Frequently asked questions
What do you mean by a small or ‘half’ breakfast cake?
Compare sizes by net weight: the Jumbo packs discussed here weigh 280 g, while the Peijnenburg version at PLUS weighs 285 g. Also check whether the cake is sliced and how many portions the pack lists, rather than relying on the term ‘half’ alone.
Is wholemeal breakfast cake sugar-free?
No. For the 280 g wholemeal breakfast cake reviewed, Jumbo lists 35,5 g of sugars per 100 g, compared with 39,4 g per 100 g for the plain version of the same weight. Check the ‘of which sugars’ figure on the label of the pack you buy.
How should I store these breakfast cakes?
Follow the instructions on the pack you’ve bought. For the two versions reviewed, Jumbo recommends storing them in a cool, dry place; for Peijnenburg Gluten-Free, PLUS recommends a dry, dark place and, preferably, a sealed cake tin or container.
Is gluten-free breakfast cake suitable for everyone with an allergy?
No. According to the product information from PLUS, the Peijnenburg gluten-free breakfast cake reviewed contains lupin and milk. Read the full, up-to-date allergen information before choosing this version.