Who might find a small bag handy?

Snackers who want to decide on a portion in advance

Do you take crisps to work or eat them on the go, and find it easy to keep going with a large bag? An individual bag gives you a clear amount for one snack break, but it doesn’t guarantee fewer calories. Voedingscentrum suggests a small bag as an alternative to a large one.

Shoppers comparing fat content

If you want to compare the fat content of different crisps, check their energy, salt and pack size too. According to Lay's, its Oven Baked range contains 50% less fat than regular potato crisps. This brand claim doesn’t automatically apply to other varieties or tell you how much energy you’ll get from the portion you eat.

Shoppers who read labels carefully

If salt, ingredients or allergens matter to your choice, compare similar crisps per 100 g and check the label of the flavour you’re buying. The Netherlands Food and Consumer Product Safety Authority explains what information must be provided on prepacked foods, including details about allergens.

What should you look for when choosing?

First, decide how many crisps you want to take for one snack break. Then compare similar products per 100 g and factor in the weight of the whole bag or tube.

What to considerWhat to check before buyingWho is this relevant to?
Amount for one snack break The net weight of each bag or tube, and the number of individual packs in a multipack. If I want one set amount to eat while I’m out, an individual bag helps me decide in advance how much to take. For around 42% of shoppers, having a defined portion is the main priority.
Fat and energy The nutritional values of similar crisps per 100 g and the amount you plan to eat from the pack. I want to compare the composition of crisps without assuming that a claim about less fat means less energy in my snack. For around 33% of shoppers, this comparison is the top priority.
Salt and ingredients The salt content per 100 g, plus the ingredients and allergen information for the flavour you’ve chosen. If I’m watching my salt intake or avoiding certain ingredients, the information for the exact variety matters more than the pack size alone. This is the main concern when buying crisps for around 25% of shoppers.

Common misconceptions

  • Taking “less fat” as a green light for a bigger portion

    According to Lay's, Oven Baked contains 50% less fat than regular potato crisps. This brand claim doesn’t tell you how much energy or salt is in the amount you end up eating.

    Compare similar crisps per 100 g, then check the nutritional values for the amount you plan to eat.

  • Comparing only the stated serving size

    According to Voedingscentrum, manufacturers set their own serving sizes. So, when packs come in different weights, comparing the values per serving can give you a misleading picture.

    Start with the values per 100 g, then check the net weight of the whole bag or tube.

  • Assuming a small bag is automatically low in energy

    A smaller pack limits how much is in that one bag; it doesn’t change the energy content of the crisps. Voedingscentrum gives an average of 215 kcal for 40 g of crisps.

    Before you buy, check whether the contents suit the snack break you have in mind, even if you’re buying a multipack.

  • Assuming a different flavour will have the same label

    Ingredients, allergens and salt content can vary between varieties. If you’re choosing based on this information, check the pack for the flavour you’ve picked.

    When you try a new flavour or the packaging changes, read the ingredients list, allergen information and nutritional values again.

Brands to consider

Lay's

Albert Heijn lists Lay's Ready Salted in a 40 g bag. Oven Baked is a separate product range, not a feature of all Lay's crisps.

  • A 40 g bag makes the amount in each pack clear.
  • According to Lay's own information, Oven Baked contains 50% less fat than regular potato crisps. When choosing a snack, compare the energy, salt and weight of the variety you’ve picked too.

Pringles

Pringles Original is available in a 40 g tube, as well as larger sizes.

  • A 40 g tube gives you a set amount in the pack.
  • The pack size alone doesn’t indicate whether its energy or salt content differs from other crisps; compare the nutrition tables for the varieties you’re considering.

Jumbo

Jumbo lists a sharing pack of Paprika & Ready Salted crisps with 15 individual 25 g bags.

  • The individual bags make the weight of each pack clear.
  • Check the current nutritional values, ingredients and allergens for the flavour you’ve chosen. The number of bags in the multipack doesn’t determine how many you eat in one snack break.

Small packs of crisps on Joybuy

These packs suit anyone looking for a pre-measured amount of crisps: an individual 40 g bag and a multipack of separate 40 g packs. If energy, fat, salt or ingredients matter to your decision, compare the nutritional information for the flavour you’ve chosen.

Lay's Sensations Thai Sweet Chili, 40 g bag

Lay's Sensations Thai Sweet Chili, 40 g

An individual bag for anyone who wants to take 40 g of crisps for a snack break. Check the nutritional information for this flavour if you’re comparing it with other crisps.

View on Joybuy
Pringles Texas BBQ Sauce, twelve 40 g packs

Pringles Texas BBQ Sauce, 12 × 40 g

A multipack for anyone who wants to keep individual 40 g packs at home or take them on the go. Each pack has a set weight; it’s up to you how many you open for one snack break.

View on Joybuy

Frequently asked questions

Is a small bag of crisps automatically a better choice for weight management?

No. A small bag mainly helps you decide on your portion in advance; it doesn’t mean the crisps contain less energy. Voedingscentrum gives an average of 215 kcal for 40 g of crisps. So check the nutritional values and the contents of the bag you choose too.

Are oven-baked crisps always a better choice?

No, you can’t tell from the cooking method alone. According to Lay's own information, Oven Baked contains 50% less fat than regular potato crisps. Also compare the energy and salt per 100 g, and check how many grams you plan to eat.

How can I compare crisps when the labels show different serving sizes?

First compare similar crisps per 100 g, then check the weight of the full pack. Voedingscentrum notes that manufacturers set their own stated serving sizes.

What should I check when trying a new flavour of crisps?

Check the ingredients, allergen information and nutritional values for that specific flavour again. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label of prepacked foods; don’t rely on the label of a different variety.

Is Nutri-Score enough to compare small bags of crisps?

No. Nutri-Score doesn’t replace the nutrition table or tell you the weight of the bag. Compare similar crisps using the values per 100 g, then decide how much you want to eat from the pack.