What should you look for when choosing?
First decide whether your priority is serving bread without having to slice it, or finding a particular texture. Then compare the ingredients and nutritional information of the varieties that meet your needs.
| What to consider |
What to check when buying |
Who it matters to |
| Topping and serving |
Check whether the bread is sliced and look at the actual slices. ‘Fine’ or ‘medium sliced’ is no substitute for checking. |
If I want to prepare several sandwiches quickly, I don’t want to have to slice a whole loaf first. For around 36% of consumers, serving convenience is the most important factor. |
| Fibre and salt |
Compare the nutritional values per 100 g, or use the same serving size when comparing per slice. |
If you eat the bread on ordinary days too, you’ll want to take the nutritional information for the variety you choose into account. Around 29% of consumers prioritise this nutritional profile. |
| Texture |
Check whether ingredients such as grains, seeds or kernels are listed, and look at the slices if possible. |
For my toppings, I want to know whether a finer or coarser slice would work better. Around 21% of consumers put texture first. |
| Allergens and baker’s salt |
Check the allergen information and ingredients. Look specifically for baker’s salt or iodised salt if its presence matters to your choice. |
If someone at the table needs to avoid allergens, I want to be able to check the pack before serving the bread. For around 14% of consumers, checking the label is the top priority. |
Brands to compare
These brands offer wholemeal varieties that can be a starting point for comparison. Check the slices and the current packaging of the bread you choose; the brand name alone doesn’t tell you enough.
Albert Heijn
Albert Heijn has a wholemeal bread range that includes separately listed sliced varieties, such as AH Liefde & Passie Petit volkoren gesneden.
- For this Petit variety, Albert Heijn lists the ingredients, allergens and 6,9 g of fibre per 100 g.
- This nutritional value applies to this variety, not to every wholemeal bread from Albert Heijn. Check the pack when you buy it.
Jumbo
Jumbo describes products including Rond Fijn Volkoren as wholegrain wheat bread in its bread range.
- The fine wholemeal variety gives you a specific product to look at if you’re after a less coarse texture.
- Check the slices of the specific loaf; the word ‘fine’ doesn’t specify slice thickness.
ALDI
ALDI describes Fijn Volkoren as sliced bread and also offers a separate extra-high-fibre wholemeal variety.
- Fijn Volkoren is explicitly described as ‘sliced’, which is useful if you want to serve it without cutting it yourself.
- Compare the nutritional information and ingredients for each variety; the features of one ALDI loaf don’t automatically apply to another.
Lidl
Lidl describes a kids’ bread made with extra-finely milled wholemeal flour and also lists a half loaf of extra-wholemeal bread as a store product.
- The varieties described offer two different product formats to consider for the portions you want to serve.
- Check the slices, ingredients and nutritional information on the bread itself before choosing it for your table.
PLUS
PLUS lists Rond fijn volkoren as a whole loaf of wholegrain wheat bread.
- PLUS gives the ingredients and nutritional values for this variety, including 6,7 g of fibre and 1,03 g of salt per 100 g.
- ‘Whole’ describes the loaf size and doesn’t confirm that the slices are medium thickness. Check the pack you choose if slice thickness matters.
Dirk
Dirk’s bread range includes Boeren volkoren, casino volkoren and extra-high-fibre wholemeal bread.
- The varieties listed give you different types of bread to compare by shape and ingredients.
- Check whether the variety you choose is sliced and whether the slices work with the toppings you want to use.
A related product at Joybuy
This rye bread product is a related option to consider if you’re looking for a different type of bread alongside regular sandwiches. Check the product format and slices before assuming you can serve it in portions without cutting it.
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Bolletje Rye Bread Bun 500 g
Take a look at this rye bread variety if you’re considering a different type of bread for the table. Check whether the product is a bun or sliced bread, and whether the actual slices suit your serving plans; medium-thick slices are not guaranteed.
Before serving, read the ingredients and allergen information on the pack, particularly if wheat or rye is relevant to anyone at the table. Check the ingredients too if you want to know whether baker’s salt has been used.
View at Joybuy
Frequently asked questions
Does ‘medium sliced’ mean a fixed slice thickness?
No. Don’t assume this bread has a set slice thickness based on that description. Check the slices on the pack, in the product description or in store; terms such as ‘sliced’ and ‘fine wholemeal’ each answer a different question.
Is all wholemeal bread made with baker’s salt?
No. According to Voedingscentrum, using baker’s salt in bread is not compulsory. Check the ingredients list if you want to know whether baker’s salt or iodised salt has been used in a specific variety.
How do I check for allergens in bread?
For prepacked bread, read the allergen information on the label; the Netherlands Food and Consumer Product Safety Authority says it must be shown there. For unwrapped bread, ask for the allergen information before choosing, and check which cereals containing gluten or other allergens are listed for the specific variety.
Can I buy the bread before Sinterklaas Eve?
Yes, as long as you follow the storage instructions for the bread you choose and check its quality before serving. Read the pack for advice on storing or freezing it; don’t assume storage advice for another variety of bread will apply.
How do I compare fibre and salt in wholemeal breads?
Compare the values per 100 g on the packs of the breads you’re considering. Values per slice are directly comparable only when the slices weigh the same. Voedingscentrum provides general values for wholemeal bread, while Albert Heijn and PLUS list nutritional values for their individual varieties.