Breakfast eater short on time
You want to be able to top a slice and take it with you without having to slice or bake the bread first. Check whether the packaging or shelf label specifies both ‘sliced’ and your preferred slice thickness.
For a quick breakfast, choose white bread that’s clearly labelled as sliced on the packaging, with a slice thickness to suit your toppings or toaster. ‘Casino white’ and ‘half’ don’t, by themselves, tell you that the bread is medium-sliced. A half loaf or freezing portions individually may be a better fit if you eat small or varying amounts. If you eat bread often, compare the fibre and salt per 100 g and consider brown or wholemeal bread too, as recommended by the Netherlands Nutrition Centre.
You want to be able to top a slice and take it with you without having to slice or bake the bread first. Check whether the packaging or shelf label specifies both ‘sliced’ and your preferred slice thickness.
You want to have bread in for quick breakfasts, but don’t want to buy more than you’ll use. A half loaf or freezing individual portions may suit your needs better.
You like choosing white bread, but also want to consider fibre, salt and ingredients. The Netherlands Nutrition Centre recommends replacing white bread with brown or wholemeal bread as much as possible.
First check that the bread is ready to use for breakfast without any extra preparation. Then choose a suitable quantity and, if needed, compare the nutritional information and ingredients.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Slice and preparation | Check that the bread is sliced and that the stated slice thickness suits your toppings or toaster. | When I’m in a hurry, I want to be able to grab a slice and top it straight away. Around 40% of consumers prioritise this convenience. |
| Quantity and storage | Compare a half loaf with a whole one, and think about which portions you want to freeze. | If I don’t eat bread every morning, I want to avoid having slices left over. Using up what they have in stock is the biggest consideration for around 30% of consumers. |
| Fibre and salt | Compare the fibre and salt per 100 g, and consider brown or wholemeal bread too. | If I eat white bread often, I want to know how its nutritional values compare with other breads. Around 20% of consumers give this nutritional choice top priority. |
| Ingredients and allergens | Read the current ingredients and allergen information for the exact loaf. If iodine is important to your choice, check the product-specific information. | If I need to avoid certain ingredients, I don’t want to rely on the name ‘white bread’. Checking the label is the top priority for around 10% of consumers. |
The name ‘casino white’ doesn’t automatically tell you how thick the slices are. They may turn out differently from what you expect for your toppings or toaster.
Check the slice thickness on the packaging or at the shelf before buying several loaves.
If you don’t eat breakfast regularly, slices may be left over and go stale before you get to them.
Choose a half loaf if that better suits how much you eat, or freeze portions after buying.
Convenience isn’t the only thing to consider when choosing what to eat. The Netherlands Nutrition Centre recommends replacing white bread with brown or wholemeal bread as much as possible.
If you eat it regularly, compare the fibre and salt per 100 g and consider other types of bread too.
A name such as ‘white bread’ doesn’t give you a full list of the ingredients and allergens in the exact product.
If you have an allergy or intolerance, always read the latest allergen information on the packaging.
Albert Heijn offers products including AH Extra lang lekker casino wit half, a white casino-style loaf.
Jumbo offers options including white half-size casino and toast loaves, as well as a white half loaf with extra fibre.
Lidl describes its in-store range as including freshly baked bread and rolls.
Aldi offers fresh daily bread options, including white bread and rustic white bread.
Plus offers products including Casino wit half and other types of white bread.
Dirk stocks products including half and whole loaves of Bakker van der Akker Casino wit.
No, the name doesn’t specify the slice thickness. Check the packaging or shelf if you need slices of a particular thickness for your toppings or toaster.
White bread can be a practical option for a quick breakfast, but the Netherlands Nutrition Centre recommends replacing it with brown or wholemeal bread as much as possible. If you eat it regularly, compare the fibre and salt per 100 g too.
A half loaf or freezing individual portions may suit you better if your bread consumption varies. According to the Netherlands Nutrition Centre, bread can become drier if it’s frozen for a long time, so choose portions you expect to use.
You can’t tell from the name ‘white bread’. The Netherlands Food and Consumer Product Safety Authority describes the rules for iodine compounds added to bread through baker’s salt, but this doesn’t tell you how much iodine an individual loaf contains. If you have a question about a specific product, check the latest ingredients information.
Read the allergen information for the exact loaf before buying or eating it. The Netherlands Nutrition Centre points out that allergens must be listed, so don’t rely on the name of the bread or on a previous purchase.