What should you look for when choosing?
Start by checking whether the exact product is available to order. Then use the slice count and nutritional information to compare packs for everyday use.
| What to consider |
What to look for |
Who it matters to |
| Wholegrain rye and fibre |
Compare the percentage of wholegrain rye in the ingredients list and the fibre per 100 g; check for other grains too. |
If I eat rye bread often, I want to see which grains it contains and compare the nutritional values of different products. This comes first for around 42% of consumers. |
| Slice size |
Check the number of slices, the weight per slice if stated, and the image of the pack. |
For my everyday sandwiches, I want slices that suit the portions I eat, without relying on the word ‘sliced’ alone. Around 33% of consumers give slice size top priority. |
| Ordering and labelling |
Check whether the product is available for delivery or collection, and read the allergen information and storage advice. |
Before completing my order, I want to know whether I can get this rye bread and whether the label information meets my needs. This is the main concern for around 25% of consumers. |
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Frequently asked questions
How can I tell online whether the slices are roughly the right size?
Compare the pack weight with the number of slices, and check whether the weight per slice is given. For example, Jumbo lists Van Dijk as having 10 slices of around 50 g each and Bolletje Fries as having 9 slices of around 55,5 g each; Albert Heijn describes Hollandia as having 12 thin slices. None of these descriptions, on its own, defines a standard medium thickness.
Can I get rye bread delivered from every supermarket mentioned?
No. An online product listing doesn’t always mean delivery is available. Albert Heijn, Jumbo and PLUS list rye bread in their online ranges, but Lidl says ‘In store only’ for the product we checked, and Dirk says it doesn’t offer a delivery service. Check the ordering options for the exact product and your order.
Is sliced rye bread gluten-free?
No. Rye contains gluten, so the name ‘rye bread’ doesn’t mean a product is gluten-free. Some of the varieties described also contain wheat. Read the ingredients and allergen information on the packaging of the product you choose.
Is Dutch rye bread always made with baker’s salt?
No. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the label on the specific rye bread if you want to know whether it contains it.
How should I store rye bread after opening?
Follow the storage advice on the packaging of the product you’ve chosen. The Bolletje and Hollandia products described here should be kept sealed in the fridge after opening and have a limited shelf life.