Who should consider this choice?

Picnickers looking for an easy-to-handle slice

If you want to take rye bread along and add toppings when you get there, compare the number of slices in a pack and, if stated, the weight of each slice. A pack of thin slices is better suited to smaller bites than to anyone looking for a larger slice.

Shoppers comparing ingredients

If you’re keeping an eye on grain types, fibre, salt or preservatives, check the information for the variety you choose. A dark colour doesn’t tell you which ingredients or nutritional values the rye bread contains.

Picnic organisers who like to plan ahead

If you’re buying the bread in advance, check how to store the pack after opening. That way, you can decide how much to take to the picnic and how much to keep at home.

What should you look for when choosing?

Start with the slice size you want. Then compare the ingredients and nutritional information of the varieties that fit the bill, and check the storage advice on the pack before your picnic.

What to consider What should you check? Who should consider this?
Slice size Compare the number of slices per pack and, if stated, the weight per slice. Weight doesn’t indicate how thick a slice is. If you want a slice you can add toppings to without it turning into a small bite, ease of handling is key. Slice size is the most important factor for around 33% of consumers.
Ingredients and nutritional information Read the ingredients and allergen information; compare fibre and salt on the same basis, per 100 g. If you want to compare grain types or additives, the label is more useful than the colour of the bread. Ingredients and nutritional information matter most to around 42% of consumers.
Storage and leftovers Check the instructions for storing an opened pack and decide how much to take with you. If you’re shopping well in advance and expect to have bread left over, you’ll want to know how to store it at home. Storage is the main concern for around 25% of consumers.

Common mistakes

  • Assuming ‘sliced’ means ‘medium sliced’

    Sliced rye bread can vary considerably in the number and size of its slices. Jumbo lists Van Dijk's as 10 slices of around 50 g each and Bolletje Fries as 9 slices of around 55.5 g each; Albert Heijn describes Hollandia as having 12 thin slices.

    Choose based on the portions listed and the size you want to add toppings to. The term ‘medium sliced’ doesn’t tell you the actual size of the slices.

  • Assuming the same dark colour means the same ingredients

    The varieties compared differ in their grain types and ingredients. For example, Jumbo’s product information for Van Dijk's lists wheat bran and preservatives, while Albert Heijn’s product information for Hollandia mentions sourdough.

    Read the current ingredients list and allergen information. To compare nutritional values, use the figures per 100 g for the specific products.

  • Leaving an opened pack for your next picnic

    For the Bolletje and Hollandia varieties described, the advice is to reseal the pack and store it in the fridge after opening. The label on your product is the best guide for leftovers, too.

    Take only as much as you expect to use and store the rest according to the pack instructions. Don’t eat bread with mould or an unusual smell.

  • Assuming all rye bread contains iodised baker’s salt

    The Dutch agreement encourages the use of iodised baker’s salt, but according to Brood.net, its use isn’t required by law. The type of bread alone therefore won’t tell you which salt is in your pack.

    If this ingredient matters to you, check the ingredients list for the specific rye bread.

Brands compared

Bolletje

The sliced Frisian and lightly wholemeal rye bread varieties each have their own ingredients, so compare the pack you’re considering rather than the brand alone.

  • According to Jumbo’s product information, Bolletje Fries contains 9 slices of around 55.5 g each and 9.1 g of fibre per 100 g. PLUS lists wholegrain rye and no preservative for this variety.
  • This variety contains rye and wheat. After opening, follow the instructions to reseal and store it in the fridge.

Hollandia

This dark sourdough rye bread is an option if you’re specifically looking for thin slices for smaller topped bites.

  • Albert Heijn describes the pack as containing 12 thin slices, made from 100% wholegrain rye.
  • Those thin slices may not suit you if you’re looking for a medium-sized slice. Check the allergen information; the product information also lists barley.

Van Dijk's

The Artisan Frisian Rye Bread offers a useful point of comparison if you’re looking for slices weighing around 50 g each.

  • Jumbo lists a 500 g pack containing 10 slices of around 50 g each.
  • The ingredients list includes rye, wheat bran and the preservatives sorbic acid and calcium propionate.

GIJS

Frisian rye bread whose ingredients and nutritional values you can compare with those of other Frisian rye bread varieties.

  • PLUS lists 9.9 g of fibre and 1 g of salt per 100 g for GIJS Frisian rye bread.
  • The ingredients list includes rye, wheat and preservatives. Check the pack if these ingredients matter to your choice.

Rye bread on Joybuy

This rye bread is sold in a pack of nine pieces. Check the slice size on the product packaging against what you want to take to your picnic.

TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

If you’re factoring the number of pieces into your picnic plans, the product name states that there are nine. Check the slice size on the packaging if you’re specifically looking for medium-sized slices.

View on Joybuy

Frequently asked questions

How can you tell if a slice of rye bread is medium-sized?

Compare the number of slices per pack and, if stated, the weight per slice; ‘medium sliced’ doesn’t indicate a standard slice size. For example, Jumbo lists Van Dijk's as 10 slices of around 50 g each and Bolletje Fries as 9 slices of around 55.5 g each, while Albert Heijn describes Hollandia as having 12 thin slices.

Which grains are listed on the labels of these rye breads?

The varieties mentioned contain rye, but the other ingredients differ. Jumbo’s product information also lists wheat for Bolletje Fries and Van Dijk's; Albert Heijn lists barley for Hollandia. If you have an allergy or other dietary requirement, always check the current ingredients and allergen information on the pack.

How should you store rye bread left over after a picnic?

Follow the instructions on your product’s packaging. For dark rye bread, the Voedingscentrum gives general guidance of two weeks in the fridge and one to three months in the freezer; this doesn’t replace the product-specific instructions. Don’t eat bread with mould or an unusual smell.

Does Dutch rye bread always contain iodised baker’s salt?

No, you can’t tell from the type of bread alone. The Dutch publication on the 2008 agreement describes efforts to encourage the use of iodised baker’s salt; Brood.net explains that its use isn’t required by law. If this matters to your choice, check the ingredients list on the specific pack.