Which pack is best for you?

Travellers sharing from one pack

A pre-sliced pack makes it easy to hand out slices without a knife. Albert Heijn’s product information lists a 550 g pack of Peijnenburg Original with 18 slices.

Travellers comparing nutritional information

If you’re specifically looking for wholemeal ontbijtkoek with no added sugar, compare the ingredients and nutritional information per 100 g with those of a regular variety. Also check the sweeteners and allergens in the product you choose.

Families with separate snack breaks

Individually wrapped portions can be carried in different bags without having to open a large pack each time. Jumbo’s range overview lists a Peijnenburg multipack with ten individually wrapped 28 g portions.

What should you look for when choosing?

First decide whether you want to share slices from one pack or take individual portions with you. Then compare the nutritional information and check what you’ll need to do with the packaging once it’s opened.

What to consider What to check before buying Who it matters to
Slices to share Check the number of slices and the pack weight; ‘sliced’ doesn’t tell you how many slices are in a pack. If I’m sharing one pack with other passengers, I want to hand out slices without having to cut them on the go. Around 30% of consumers put this convenience first.
Nutritional information Compare fibre and sugars per 100 g. For varieties with no added sugar, check the ingredients and warnings too. When choosing between regular and wholemeal, I want to know what’s in the specific cake, rather than rely on the front of the pack. This information is the most important factor for around 40% of consumers.
Packaging after opening Check whether the portions are individually wrapped and read the storage instructions on the pack. If we’re eating at different times, I don’t want to open a large pack for every portion. Taking portions individually is the top priority for around 30% of consumers.

Common mistakes

  • Assuming ‘no added sugar’ means ‘nothing to watch out for’

    According to Albert Heijn’s product information, the wholemeal Peijnenburg variety contains xylitol and other polyols. The packaging warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.

    Before buying, read the ingredients and warnings for the variety you’ve chosen, and keep products containing xylitol out of pets’ reach.

  • Overlooking the allergen label

    The Peijnenburg varieties described contain rye and gluten. The PLUS Original sliced variety is also labelled as potentially containing wheat, barley and oats.

    If you have an allergy or coeliac disease, always check the current packaging for the exact product, even if you’ve bought the same variety before.

Relevant brands to consider

Peijnenburg

The range includes regular sliced ontbijtkoek, a sliced wholemeal variety with no added sugar, and individually wrapped portions.

  • Albert Heijn lists 18 slices in the regular 550 g sliced pack.
  • The regular and wholemeal varieties described contain rye and gluten; check the other ingredients for each variety too.

Jumbo

The range overview gives you a useful starting point for comparing sliced ontbijtkoek and different types of packaging.

  • The overview also includes a multipack of ten individually wrapped 28 g Peijnenburg portions.
  • Check the ingredients, nutritional information and allergens on the packaging of the exact product you choose.

Koek & Bakker

ALDI Netherlands lists a 485 g pack of sliced wholemeal ontbijtkoek from this brand.

  • According to ALDI’s product page, the cake is pre-sliced.
  • Read the ingredients, nutritional information and allergens on the pack before choosing this variety.

PLUS

PLUS lists a 485 g pack of sliced Original ontbijtkoek.

  • PLUS’s product information includes nutritional and allergen details for this specific variety.
  • The Original variety contains rye and gluten and, according to the label, may also contain wheat, barley and oats.

Tastino

Lidl Netherlands lists a 485 g sliced wholemeal ontbijtkoek, which the product page says is available in store.

  • The product description confirms that it’s a sliced wholemeal variety.
  • Check the packaging in store for the ingredients, nutritional information and allergens.

Sliced ontbijtkoek on Joybuy

This pack of sliced wholemeal ontbijtkoek is an option if you want to take slices from one pack on your car journey. If you’re choosing based on nutritional information or prefer individual portions, compare the label and packaging too.

g'woon wholemeal sliced ontbijtkoek, 485 g

g'woon wholemeal sliced ontbijtkoek, 485 g

For travellers who want to take sliced ontbijtkoek from one pack. The pack weighs 485 g; check the number of slices, nutritional information and storage instructions on the packaging.

View on Joybuy

Frequently asked questions

Is sliced ontbijtkoek handy for sharing in the car?

Yes, if you want to hand out slices without taking a knife. For example, Albert Heijn’s product information lists 18 slices in a 550 g pack of sliced Peijnenburg. If you want to take individual portions for different snack breaks, look for individually wrapped varieties too.

Should I check ontbijtkoek for gluten and other allergens?

Yes, check the label for the exact variety. The Peijnenburg products described contain rye and gluten; PLUS’s product information also states that its sliced Original variety may contain wheat, barley and oats.

Can I eat as much ontbijtkoek with no added sugar as I like?

No. ‘No added sugar’ doesn’t mean you can eat unlimited portions. Albert Heijn’s product information lists xylitol and polyols in the wholemeal Peijnenburg variety, along with a warning that excessive consumption may have a laxative effect. So make sure you read the warnings on the pack.

Is a product page enough to know whether I can order ontbijtkoek?

No, check availability when you’re ready to order. A product page may remain online even when the item is unavailable; for example, a Joybuy page for a Peijnenburg variety stated that the product was no longer available.