For a Mother’s Day breakfast, first choose a variety that suits the people you’re serving: plain if no particular preference has been expressed, wholemeal if wholemeal flour is a priority, or a product with no added sugars if that’s what matters most. Then check whether it’s sliced, how much is in the pack and what the label says about sugars, ingredients and allergens. No added sugars does not mean sugar-free.
If you want to serve ontbijtkoek straight from the pack, look for a pre-sliced option and check how many slices or portions it contains. For a small gathering, it’s also worth considering how much will be left over after breakfast.
If wholemeal flour is your main priority, compare the ingredients and nutritional information of sliced varieties. The wholemeal label alone doesn’t tell you about sugars or allergens.
If you’re looking for a variety with no added sugars, it’s also useful to check the sugar content per 100 g and per portion. Check the ingredients, any sweeteners and the warnings on the pack you choose, too.
First decide whether convenience, ingredients or the choice between available varieties matters most for your Mother’s Day breakfast. Then check the label on the specific ontbijtkoek: plain, wholemeal and no added sugars are not interchangeable descriptions.
| What to consider | What to check before buying | Who is it important to? |
|---|---|---|
| Serving and quantity | Check whether the loaf is pre-sliced and how many slices or portions are listed on the pack. | If I’m preparing breakfast for a small group, I want to serve it without slicing and buy the right amount. This is the top priority for around 30% of consumers. |
| Ingredients | Read the ingredients and compare sugars and fibre per 100 g; check for allergens and any sweeteners, too. | When I’m choosing ontbijtkoek for someone else, I want to know whether the wholemeal or sugar-free variety I’ve picked meets their preferences. Ingredients are the main concern for around 40% of consumers. |
| Variety and availability | Check which variety you want is available shortly before breakfast, and look at the storage instructions for after opening. | I want to have my chosen plain, wholemeal or sugar-free variety ready in time and be able to store any leftovers. Planning ahead is the top priority for around 30% of consumers. |
Ontbijtkoek with no added sugars may still contain sugars. Varieties containing certain sweeteners may also carry a warning on the pack about a laxative effect if consumed in excess.
Compare the ‘of which sugars’ figure with the ingredients, and read any warnings for the specific product.
According to the Voedingscentrum, bakers aren’t required to use bakers’ salt. So you can’t assume that a particular ontbijtkoek contains iodine from bakers’ salt just because it belongs to this product category.
Check the ingredients or ask the manufacturer for product-specific information if this matters to your choice.
‘Wholemeal’ and ‘zero’ don’t tell you whether an ontbijtkoek meets a specific allergen requirement. Ingredients and allergens can vary from one recipe to another.
Read the current allergen information on the pack before serving it to someone else.
Peijnenburg offers sliced plain and wholemeal varieties in different pack sizes.
The Jumbo product range reviewed includes 475 g packs of sliced plain and zero ontbijtkoek.
Albert Heijn’s sliced ontbijtkoek range includes its own plain, wholemeal and zero varieties, alongside other brands.
ALDI lists sliced wholemeal ontbijtkoek by Koek & Bakker in a 485 g pack.
Bolletje is listed as a brand of sliced ontbijtkoek in the supermarket ranges reviewed.
These products are suitable if you’re looking for sliced wholemeal ontbijtkoek for your Mother’s Day breakfast. Compare pack sizes to find the right amount, and always check the current label if you have specific dietary or allergen requirements.
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A pre-sliced wholemeal option that’s ready to serve. The pack contains 345 g; check the pack for the number and thickness of the slices.
If you’re watching your intake of added sugars, compare the information on the pack with the ingredients. Check the current allergen information, too.
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A pre-sliced wholemeal option for your breakfast table. The pack contains 485 g; check the number of slices if you want to plan how much to serve per person.
Check the slice thickness and the current ingredients and allergen information on the pack, especially if you’re buying it for someone else.
No, it may still contain sugars. The Voedingscentrum gives an average of 0.8 g of sugar per 30 g slice for ontbijtkoek with no added sugar; the amount can vary by product. So check the ‘of which sugars’ figure on the label of the ontbijtkoek you choose.
No, not without information about the specific product. The Voedingscentrum says that bakers aren’t required to use bakers’ salt. Check the ingredients or ask the manufacturer if this matters to your purchase.
No. Those descriptions don’t tell you whether a product contains specific allergens. If you need a gluten-free product, check the ingredients, allergen information and claims on the current pack.
Follow the storage instructions on the pack of your ontbijtkoek. For the sliced plain variety reviewed, Jumbo recommends storing it in a cool, dry place and keeping it in a sealed tin after opening.
