What should you look for when choosing?
Start with the description on the bread, then check the ingredients. Only then choose the quantity and slice thickness that you’ll actually use.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for an explicit wholemeal label and compare the fibre per 100 g in the nutritional information for specific loaves. |
For a regular snack, I want to know whether the bread is wholemeal, not just made from several types of grain. This is the deciding factor for around 50% of these consumers. |
| Allergens and school rules |
Read the current ingredients and allergen information, and check the rules at the school or childcare setting. |
When I pack bread, the ingredients and the rules at the setting need to suit our circumstances. This is the first thing around 30% of consumers consider. |
| Slicing and quantity |
Check whether the bread is sliced, look at the actual slice thickness and choose a half or whole loaf to suit how much you use. |
When we only have a sandwich now and then, I want slices ready to go without leaving lots of bread uneaten. Convenience and managing the supply come first for around 20% of these consumers. |
Shops and brands to compare
Always compare the specific loaf you’re considering: ‘multigrain’, ‘half’ and ‘sliced’ don’t all describe the same thing.
Albert Heijn
AH Liefde & Passie Meergranen gesneden is a sliced bread made with ingredients including wheat, rye, millet, sunflower seeds and sesame.
- For this variety, Albert Heijn provides ingredients, allergen details and nutritional information so you can compare the specific loaf.
- This variety isn’t labelled as wholemeal bread. Check the packaging, as product information can change.
Jumbo
Jumbo describes Waldkorn Meergranen Brood Half as a half loaf of brown multigrain bread with seeds.
- The product information includes ingredients, allergens and nutritional values for this variety.
- ‘Half’ confirms the loaf size, not a medium slice thickness. Check how the loaf you choose is sliced.
ALDI
ALDI describes Boeren volkoren meergranen Half as sliced wholemeal bread in a half-loaf size.
- For this specific variety, wholemeal, sliced and half-loaf size are all stated separately.
- Check the current packaging, allergens and actual slice thickness when you buy it.
Dirk
Dirk’s bread range includes Bakkers meergranen half and Multikorn volkoren half.
- The distinct names help you tell a half loaf of multigrain bread apart from an option explicitly labelled wholemeal.
- Check the ingredients, allergens and nutritional information on the packaging for the loaf you choose.
PLUS
PLUS has a multigrain bread category that includes Korenlanders Desem Meergranen Boekweit and Brood van Soma Haverkorn.
- You can look at each of these varieties separately when comparing ingredients or a particular type of bread.
- Check each pack to see whether the bread is sliced and how thick the slices are.
Lidl
Lidl describes a half loaf of dark multigrain bread and provides ingredients and allergen information for its freshly baked range.
- The half-loaf size is a practical option to consider if you don’t get through much bread.
- A dark appearance or the label ‘half loaf’ doesn’t confirm that it’s wholemeal or medium-sliced. Check the information for the variety you choose.
Multigrain bread on Joybuy
Related products coming soon.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain; that doesn’t automatically make it wholemeal. If you want wholemeal bread, look for an explicit label on the loaf and check the ingredients list.
Can a sandwich make a good after-school snack?
Yes. The Netherlands Nutrition Centre lists a wholemeal sandwich as a possible snack for children aged 4 to 12. Choose an amount that fits in with what else your child eats, and don’t assume that ‘multigrain’ means ‘wholemeal’.
How do I check for allergens in multigrain bread?
Before eating, read the current ingredients and allergen information on the packaging you’ve chosen. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly stated on the label. For unpackaged bread, ask for the allergen information available.
When can I freeze sliced bread?
If you want to keep bread, it’s best to freeze it in portions straight after buying it. The Netherlands Nutrition Centre recommends taking out only what you need each time; also follow the storage instructions on the packaging.
Does multigrain bread always contain iodine?
No, don’t assume this applies to every loaf. The Dutch government says that iodine can be obtained from bread to which it has been added, among other sources. Albert Heijn lists iodised salt in AH Liefde & Passie Meergranen gesneden. Check the ingredients of the variety you buy.