Who is this relevant for?

If you compare fibre and sugars

You eat sliced Dutch breakfast cake regularly and want to know what one slice contributes according to the nutritional information. Product details from Peijnenburg and Albert Heijn show why it’s worth looking at standard wholemeal varieties and no-added-sugar varieties separately.

If you like to keep a regular supply

You want Dutch breakfast cake that’s already sliced and a pack size that suits how you use it. As well as checking the weight, look at the number of slices if it’s shown on the pack.

If you check ingredients and allergens

You want to know which grains, potential allergens and sweeteners are listed for a particular variety before you buy. Product information from PLUS and Albert Heijn mentions rye, among other ingredients, and—in some products—the possible presence of other gluten-containing cereals.

What should you look for when choosing?

First decide whether nutritional information, pack size or ingredients matter most to you. The word ‘sliced’ doesn’t tell you how thick the slices are, so check the details on the specific pack.

What to consider What to check when buying Who it matters to
Fibre and sugars Compare the nutritional values per 100 g and, if the serving weight is given, per slice. For a no-added-sugar variety, check the ingredients too. If I eat a slice regularly, I want to compare the fibre and sugars in different varieties, not just look for the word ‘wholemeal’. An estimated 42% of consumers give this nutritional information top priority.
Slices and pack size Check the net weight and the number of slices, if stated; don’t assume a standard slice thickness. For my regular supply, I want pre-sliced Dutch breakfast cake in a pack size that suits how I use it. Around 33% of consumers put this convenience and pack size first.
Ingredients and allergens Check the current label for rye, other gluten-containing cereals, potential allergens and sweeteners. If I need to avoid certain ingredients, I want to know what’s listed on this particular pack before choosing. An estimated 25% of consumers consider this their most important factor.

Common mistakes

  • Assuming ‘wholemeal’ means ‘low in sugars’

    These are different product characteristics. Albert Heijn lists 5.7 g of fibre and 34 g of sugars per 100 g for AH Ontbijtkoek volkoren gesneden.

    Compare fibre and sugars separately in the nutritional information, using the same basis of per 100 g each time.

  • Skipping the ingredients when you see ‘zero’

    According to Albert Heijn, AH Ontbijtkoek zero contains xylitol. The product label warns that excessive consumption may have a laxative effect.

    Check which sweeteners your chosen variety contains, and look at the stated serving size and any usage warnings.

  • Assuming a heavier pack contains more slices

    Weight and number of slices answer different questions. Peijnenburg lists its sliced wholemeal variety with no added sugar as 345 g and 12 slices; the weight of each slice may differ in other packs.

    If the amount per slice matters to you, check both details on the pack.

  • Assuming all Dutch breakfast cake contains iodine-enriched baker’s salt

    The Netherlands Food and Consumer Product Safety Authority describes the permitted use of iodine compounds via baker’s salt in bakery products. This doesn’t tell you what’s in a particular Dutch breakfast cake.

    If iodine-enriched baker’s salt is relevant to your choice, check the product’s ingredients.

Brands to compare

These brands offer sliced Dutch breakfast cake varieties that can help you choose between plain, wholemeal and no-added-sugar options. The features listed apply to the products specified, not necessarily to the entire brand.

Peijnenburg

Offers, among other options, a sliced wholemeal variety with no added sugar.

  • For this variety, Peijnenburg lists a 345 g pack with 12 slices and, per 100 g, 17 g of fibre and 4.9 g of sugars.
  • The ingredients include xylitol; according to the product information, traces of nuts and milk may also be present. Check the label on the pack you choose.

Albert Heijn

Offers sliced wholemeal and zero varieties with different nutritional information.

  • Per 100 g, AH Volkoren gesneden lists 5.7 g of fibre and 34 g of sugars; AH Zero lists 16 g of fibre and 4.9 g of sugars.
  • AH Zero also lists polyols and warns of a possible laxative effect if consumed excessively. For both varieties, check the information about rye and other cereals.

Jumbo

Its range includes sliced plain Dutch breakfast cake, including a 475 g own-brand pack.

  • The stated pack size gives you a starting point for deciding whether it suits your regular supply.
  • For each product you choose, check the number of slices and the latest ingredients and nutritional information.

Koek & Bakker bij ALDI

Offers sliced wholemeal and zero Dutch breakfast cake in 485 g packs.

  • ALDI describes both varieties as pre-sliced and labels the zero variety ‘no added sugar’.
  • Compare the nutritional values and allergens on the pack of the variety you buy; ‘wholemeal’ and ‘zero’ aren’t a substitute for checking this information.

PLUS

Offers standard plain Dutch breakfast cake, sliced and packed in 485 g portions.

  • For this variety, PLUS lists 3.3 g of fibre, 36 g of sugars and 0.52 g of salt per 100 g.
  • The ingredients list rye and the possible presence of wheat, barley and oats; check the current label when buying.

Lidl

Lists a 485 g sliced wholemeal Dutch breakfast cake, available in store only.

  • This is an in-store option if you’re looking for a sliced wholemeal variety and can check the pack in person.
  • Check the label in store to compare fibre, sugars, ingredients and allergens with other varieties.

Sliced Dutch breakfast cake at Joybuy

These two g'woon packs are sliced Dutch breakfast cake for anyone looking for a 485 g pack size. You can’t compare the wholemeal variety and the other sliced variety on their names alone: check the nutritional information and ingredients for each product separately. ‘Sliced’ doesn’t tell you how thick the slices are.

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

A pre-sliced pack for anyone looking for wholemeal Dutch breakfast cake in a handy 485 g size for everyday use.

Joybuy’s product information lists 43% wholemeal rye flour as an ingredient. Check the current label for rye and other allergens: the product information about ingredients and allergens is not clear-cut. Only compare nutritional values once it’s clear what quantity they refer to.

View at Joybuy
g'woon Dutch breakfast cake, sliced, 485 g

g'woon Dutch breakfast cake, sliced, 485 g

A pre-sliced 485 g pack for anyone who mainly wants to assess the pack size and convenience.

Before choosing, check the current label for ingredients, allergens and nutritional information per 100 g. Don’t assume a particular slice thickness or nutritional value based on the product name.

View at Joybuy

Frequently asked questions

Is Dutch breakfast cake with no added sugar automatically the right choice for everyday eating?

No. Check the full nutritional information and ingredients for the specific variety too. According to Albert Heijn, AH Ontbijtkoek zero contains xylitol and carries a warning that excessive consumption may have a laxative effect. So compare the serving information and label with those of a standard variety as well.

How can I check whether sliced Dutch breakfast cake contains rye or other gluten-containing cereals?

Read the ingredients and allergen information on the current pack of the product you want to buy. For its plain variety, PLUS lists rye and the possible presence of wheat, barley and oats; you shouldn’t assume this information applies to other varieties.

Does all Dutch breakfast cake contain iodine-enriched baker’s salt?

Don’t assume this is the case for a specific product. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may be present in bakery products through the use of baker’s salt, subject to a maximum of 65 mg of iodine per kg of salt. Check the ingredients or ask the manufacturer if you want to know which salt was used in a product.

How should I store an opened pack of sliced Dutch breakfast cake?

Follow the storage instructions on the pack and seal it well after use. For the products mentioned, PLUS and Albert Heijn recommend storing them in a cool, dry place away from light; check the instructions and use-by information for your variety.