Who is this relevant to?

The host who wants to serve it straight away

You want to put Dutch breakfast cake on a platter without having to slice it first. The number of slices is more useful for planning than the pack weight alone: Peijnenburg, for example, lists 18 slices in its 550 g pack of plain sliced cake.

The guest who compares ingredients

You’re looking for a variety that suits your guests’ preferences, so you compare wholemeal ingredients, fibre, sugars and any sweeteners separately. Wholemeal and no added sugars are not interchangeable claims.

The shopper checking pack size and allergens

You want a sliced pack that’s easy to share, while also knowing what you’re serving your guests. Compare the pack size and check the ingredients and allergens on the pack before serving.

What should you look for when choosing?

For an evening with guests, first check how many slices you can serve. Then compare the ingredients and check the label for the people who’ll be joining you.

What to consider What to check before buying Who is this important to?
Serving and sharing Whether the cake is sliced and how many slices are in the pack. If I’m putting something out for several guests, I want enough slices to serve without having to cut them. For around 36% of consumers, that convenience would be the main reason.
Nutritional preferences Ingredients, fibre and sugars per 100 g; compare the information per portion too, if needed. I want to know whether a wholemeal or no-added-sugar variety is a better fit for what my guests are looking for. For around 29% of consumers, this comparison would come first.
Own-brand options and pack size Pack weight and whether the own-brand variety you’ve chosen is actually sliced. For my table, I’m mainly looking for an own-brand pack that’s easy to share and a suitable size. That would be the most important consideration for around 21% of consumers.
Allergens and ingredients The latest ingredients list and any allergen warnings. If a guest needs to avoid certain ingredients, I want to be able to check the pack before serving. For around 14% of consumers, this would be the top priority.

Common mistakes

  • Assuming ‘medium sliced’ means a standard slice size

    The word ‘sliced’ tells you the cake has already been cut, but not how many slices you’ll get. Peijnenburg, for example, lists 9 slices in a 265 g pack and 18 in a 550 g pack.

    Compare the number of slices and the pack weight when deciding how many packs to put on the table.

  • Assuming wholemeal means no added sugars

    These claims describe different qualities. Ingredients and nutritional information can vary between varieties; Peijnenburg’s sliced no-added-sugar variety, for example, contains xylitol.

    Read both the ingredients list and the nutritional information per 100 g, and compare the portion information if it matters to your choice.

  • Relying on a product page alone for allergen information

    Product information can change. PLUS’s plain sliced Dutch breakfast cake, for example, may contain wheat, barley and oats. Details like these matter when you’re choosing food for guests.

    Check the latest label before serving, and keep the pack handy so guests can read the information for themselves.

  • Assuming all Dutch breakfast cake contains iodine

    Information about baker’s salt doesn’t confirm which salt has been used in a particular Dutch breakfast cake.

    If you want to know whether a product contains iodised salt, check the product-specific ingredients information or ask the manufacturer.

Brands to consider

Peijnenburg

Offers sliced plain, wholemeal and no-added-sugar varieties in different pack sizes.

  • Peijnenburg lists 18 slices for its 550 g plain sliced variety, 12 for its 345 g wholemeal sliced variety and 9 for its 265 g no-added-sugar variety.
  • Check the ingredients and nutritional information for the variety you choose; these claims don’t mean the ingredients are the same.

PLUS

Offers a 485 g pack of sliced plain Dutch breakfast cake under its own brand.

  • The product information confirms that it comes in a sliced pack and provides details about ingredients and potential allergens.
  • If your guests have allergies, check the latest label. The product information notes that it may contain wheat, barley and oats.

Koek & Bakker (ALDI)

According to ALDI, offers sliced wholemeal Dutch breakfast cake and a sliced zero variety, both in 485 g packs.

  • You can choose between two differently labelled sliced varieties from this brand.
  • Check the ingredients, nutritional information and allergens for the pack you choose rather than treating the varieties as equivalent.

Albert Heijn

Lists product pages for AH Plain Sliced Dutch Breakfast Cake and Peijnenburg Plain Sliced Dutch Breakfast Cake.

  • The product pages let you look at the own-brand and branded options separately.
  • Albert Heijn notes that product information can change; check the latest pack for ingredients and allergens.

Jumbo

Its Dutch breakfast cake range includes sliced Jumbo own-brand options and varieties from Peijnenburg.

  • The range includes 475 g packs of Jumbo Plain Sliced Dutch Breakfast Cake, alongside other sizes and varieties.
  • Check the details of the individual product before deciding what to serve your guests.

Sliced Dutch breakfast cake at Joybuy

Here you’ll find two 485 g packs of sliced g'woon Dutch breakfast cake, including a wholemeal variety. If you’re serving a group, also compare the number of slices and the information on the latest label.

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

A good option if you’re looking for sliced wholemeal Dutch breakfast cake to serve at the table.

Check the number of slices if you’re planning portions. Allergen information for this product varies, so read the latest label before serving it to guests with allergies.

View at Joybuy
g'woon Dutch breakfast cake, sliced, 485 g

g'woon Dutch breakfast cake, sliced, 485 g

Sliced Dutch breakfast cake, ready to serve without any extra cutting.

Check the number of slices when planning what to put on the table. Allergen information for this product varies, so check the latest label before serving it to guests with allergies.

View at Joybuy

Frequently asked questions

How do I work out how much Dutch breakfast cake I’ll need for the evening?

Count how many guests want some and compare that with the number of slices listed on the pack. Peijnenburg, for example, lists 18 slices for its Plain Sliced variety. Allow a few extra slices in case anyone wants seconds.

Is wholemeal Dutch breakfast cake the same as Dutch breakfast cake with no added sugars?

No, these claims relate to different qualities. Compare the ingredients and nutritional information for the specific product. Peijnenburg’s sliced no-added-sugar variety, for example, contains xylitol.

Which allergens should I check if I’m serving guests?

Check the latest label for ingredients and warnings that are relevant to your guests. PLUS’s plain sliced variety, for example, may contain wheat, barley and oats. According to the Netherlands Food and Consumer Product Safety Authority, mandatory allergens must be clearly identifiable on the label.

Does Dutch breakfast cake automatically contain iodine because baker’s salt is used?

No, don’t assume that all Dutch breakfast cake contains iodised salt. Check the ingredients information for the product you’ve chosen, or ask the manufacturer which salt they’ve used if it matters to your choice.