Which choice is right for you?

If you’re serving soup to a group

Pre-sliced cake saves you having to cut it at the table. The number of slices helps you work out how many packs you need; Jumbo lists 18 slices in a 550 g pack of Peijnenburg Naturel Gesneden.

If you’re keeping an eye on sugar and fibre

Compare the nutritional information for plain and wholemeal Dutch breakfast cake, and check the ingredients too. The Peijnenburg wholemeal variety listed by Albert Heijn contains xylitol, which is an important difference from a standard plain version.

If you’re buying Dutch breakfast cake for several soup days

It’s useful to compare the pack weight and number of slices. Jumbo lists a 475 g pack of sliced plain Dutch breakfast cake, while PLUS lists a 485 g pack; the weight alone won’t tell you how many slices are inside.

What should you look for when choosing?

First decide whether serving convenience, a plain flavour or the ingredients matter most to you. Then compare the slice and pack details of the varieties that fit the bill.

What to consider Check Most relevant if
Ready to serve Check whether the cake is sliced and how many slices are in the pack. I want enough slices to serve with the soup straight away, without having to cut them myself. For around 31% of consumers, convenience when serving comes first.
Plain flavour Choose between a plain and a wholemeal version; for Peijnenburg, compare the nutritional information per serving too. With a savoury soup, I prefer the familiar plain version to a different recipe. Around 31% of consumers put this flavour choice first.
Sugar and fibre Read the nutritional information per 100 g and check the ingredients, including any sweeteners. I want to know how much sugar and fibre are in each slice, and which ingredients have been used. For around 23% of consumers, the ingredients are the main consideration.
Pack size Compare the pack weight and number of slices; the same weight doesn’t necessarily mean the same number of servings. If people are joining me for soup on several days, I want to estimate how many packs I’ll need. Around 15% of consumers prioritise the quantity in each pack.

Common mistakes

  • Assuming ‘sliced’ means a particular slice thickness

    On its own, the label doesn’t tell you how thick the slices are or how many are in a pack. That matters when you’re shopping for a table of several people.

    Check the number of slices and, where stated, the serving size on the pack.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    For the Peijnenburg wholemeal variety reviewed, Albert Heijn lists naturally occurring sugars and xylitol. The product information warns that excessive consumption of this sweetener may have a laxative effect.

    Check both the sugar content in the nutritional information and the ingredients before choosing this variety.

  • Assuming all Dutch breakfast cake is made with iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell which salt has been used in a particular Dutch breakfast cake just from the type of product.

    Check the pack or ask the manufacturer if the iodine content matters to your choice.

Brands and shops to compare

Peijnenburg

Offers sliced plain and wholemeal Dutch breakfast cake, so you can compare flavour, servings and ingredients.

  • Jumbo lists Peijnenburg Naturel Gesneden in a 550 g pack containing 18 slices.
  • According to the product information at Albert Heijn, the wholemeal variety reviewed contains xylitol and rye. Check the label if these ingredients matter to you.

Jumbo

Offers a sliced plain own-brand version if you want to compare pack sizes.

  • Jumbo lists Naturel Ontbijtkoek Gesneden in a 475 g pack.
  • Don’t assume the pack weight tells you how many slices or which ingredients another variety contains; check the label.

Albert Heijn

Lists its own-brand sliced plain and wholemeal Dutch breakfast cake, alongside Peijnenburg varieties.

  • The listed AH Naturel Gesneden and AH Volkoren Gesneden each come in a 485 g pack.
  • Albert Heijn notes that ingredients, nutritional values and allergen information can change. Check the packaging of the product you choose for the latest details.

PLUS

Lists sliced own-brand and Peijnenburg Dutch breakfast cake, making it easy to compare pack sizes.

  • PLUS lists Naturel Gesneden in a 485 g pack and Peijnenburg Naturel Gesneden in a 550 g pack.
  • The difference in pack weight alone doesn’t tell you anything about the nutritional value or number of slices; check the individual packs for those details.

Sliced Dutch breakfast cake at Joybuy

These two 485 g packs of sliced g'woon Dutch breakfast cake are a good fit for serving slices with or after split pea soup. The second is a wholemeal version; compare the packaging if the ingredients or number of slices will affect your choice.

g'woon sliced Dutch breakfast cake 485 g

g'woon sliced Dutch breakfast cake 485 g

Sliced Dutch breakfast cake that you can serve with or after split pea soup, with no cutting required.

Pack weight: 485 g. If you’re buying for several people, check the number of slices on the pack.

View at Joybuy
g'woon sliced wholemeal Dutch breakfast cake 485 g

g'woon sliced wholemeal Dutch breakfast cake 485 g

A sliced wholemeal version for anyone who wants to compare the ingredients as well as enjoy the convenience of ready-cut slices.

Pack weight: 485 g. Read the nutritional information and check the number of slices on the pack; don’t assume ‘wholemeal’ tells you how much sugar it contains.

View at Joybuy

Frequently asked questions

Does ‘medium sliced’ tell you how thick a slice of Dutch breakfast cake is?

No, that label alone doesn’t tell you the slice thickness or the number of slices. If you’re serving it with split pea soup, check the number of slices and serving size on the pack.

How do I compare the sugar content of sliced plain Dutch breakfast cake?

Compare the nutritional information per 100 g and per serving. Peijnenburg lists 38 g of sugar per 100 g for Naturel Gesneden, and 11 g per 28 g slice. For another variety, check the values on its own label.

Does Dutch breakfast cake with no added sugars also contain no sweeteners?

No, you can’t assume that from the label. For the Peijnenburg Volkoren Gesneden variety reviewed, Albert Heijn lists xylitol and naturally occurring sugars, so check the ingredients and nutritional information too.

Does the Peijnenburg Dutch breakfast cake reviewed contain rye?

Yes. Rye is listed for Peijnenburg Naturel Gesneden, and rye and cereals containing gluten are listed for the wholemeal variety reviewed. If you need to avoid certain grains, check the latest label for the variety you choose.

Does Dutch breakfast cake always contain iodised baker’s salt?

No, don’t assume that it does. The Netherlands Nutrition Centre says that using baker’s salt isn’t compulsory; check the pack or ask the manufacturer about the ingredients in the specific Dutch breakfast cake.