If you want to grab a slice and go
You’re looking for pre-sliced breakfast cake for a quick snack. If a thick slice matters, look beyond the number of slices and check the slices themselves or look for an explicit measurement on the packaging.
Who is this for?
If you compare nutritional information
You may want to take wholemeal varieties, fibre, sugars or sweeteners into account. Compare the information per 100 g and per serving on the packs you’re considering; ingredients vary between varieties.
If you’re picking up a pack with your usual shopping
You want to find a suitable option quickly in your local shop. Check whether the sliced variety you want is available there, and look at the current packaging before you choose.
What should you look for when choosing?
First decide whether you want to grab a slice straight away or cut it to your preferred thickness. Then compare the nutritional information for the varieties that suit your shopping needs.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Grab a slice straight away | Check whether the pack is pre-sliced. Look at the slices themselves if their thickness is a deciding factor. | I want to pick up breakfast cake during a quick top-up shop and eat it without a knife, but I don’t want to take a chance on getting a thick slice. For around 50% of consumers, this convenience is the main priority. |
| Nutritional information | Compare fibre and sugars per 100 g and per serving; for varieties with no added sugars, check the ingredients and any warnings too. | When choosing between plain, wholemeal and no-added-sugar varieties, I want to know what’s in my serving. Around 30% of consumers put this nutritional profile first. |
| Availability | Check which sliced varieties are available in your shop and look at the current pack there. | I’m topping up my shopping and want to find a suitable pack without relying on an online range. For around 20% of consumers, being able to find it in store is the most important factor. |
Common mistakes
-
Assuming ‘sliced’ means ‘thickly sliced’
Pre-sliced tells you nothing about the thickness or shape of an individual slice. The pack weight and number of slices aren’t measures of thickness either.
Is a thick slice essential? Check for an explicit measurement or look at the slices before you buy. With an unsliced loaf, you can cut slices to your preferred thickness, but you won’t get the same convenience.
-
Assuming ‘no added sugars’ means ‘sugar-free’
The Zero% breakfast cake described by Jumbo contains naturally occurring sugars and sweeteners. So the claim alone doesn’t tell you how much total sugar is in a serving.
Read the ingredients, compare the nutritional information per 100 g and per serving, and look out for any warnings on the pack.
-
Confusing an online listing with in-store stock
A product page doesn’t mean the variety you want is in stock at your local branch at that moment. Lidl says its wholemeal sliced variety shown online is available in store only.
Check availability at the branch where you’re doing your top-up shop, and look at the packaging there.
Brands to consider
Peijnenburg
An option if you want to compare pre-sliced plain and wholemeal breakfast cake.
- Jumbo lists its sliced wholemeal variety as 345 g with 12 slices, and a sliced plain variety as 550 g with 18 slices.
- Those figures don’t confirm how thick the individual slices are.
Albert Heijn
Its own-brand range includes a pre-sliced plain variety for anyone who wants to grab a slice without cutting it themselves.
- Albert Heijn lists this variety in a 485 g pack and provides nutritional information per serving.
- Check the ingredients, nutritional values and allergens on the current pack; Albert Heijn says product information may change.
Jumbo
Its range lets you compare sliced varieties and different recipes.
- Jumbo lists, among other options, a sliced variety with no added sugars.
- For this variety, also read the information about sweeteners and the warning about excessive consumption.
Lidl
Offers a 485 g pack of pre-sliced wholemeal breakfast cake.
- An option to consider if you find a wholemeal variety in store.
- The product listing says this variety is available in store only; check the label and slice size there.
Aldi / Koek & Bakker
The named product range includes sliced wholemeal breakfast cake and a sliced Zero variety.
- ALDI describes its 485 g wholemeal variety as pre-sliced.
- Pre-sliced doesn’t confirm a particular slice thickness; compare the ingredients of the variety you choose too.
PLUS
Offers both sliced and unsliced breakfast cake, so you can choose between convenience and cutting it yourself.
- PLUS lists a 485 g sliced plain variety.
- If you want to cut a thicker slice yourself, choose an unsliced variety rather than assuming sliced pieces will be thick.
Breakfast cake on Joybuy
If you’re looking for pre-sliced wholemeal breakfast cake during a quick top-up shop, this is a product worth considering. Check the individual slices if their thickness will determine your choice.
Image unavailable
g'woon wholemeal breakfast cake, sliced, 485 g
A good fit if you want to pick up pre-sliced wholemeal breakfast cake without cutting it yourself.
485 g pack. Check the slices themselves if you’re looking for a particular thickness.
Frequently asked questions
Does ‘sliced’ mean breakfast cake comes in thick slices?
No. It means the cake has been pre-sliced, not that every slice has a particular thickness. If a thick slice is essential, look at the slices or check for an explicit measurement on the packaging.
Is breakfast cake with no added sugars also sugar-free?
No, that doesn’t follow from the claim. Jumbo says its Zero% variety contains naturally occurring sugars and sweeteners; check the ingredients and total sugars in the nutritional information to help you choose.
Where can I check which allergens are in breakfast cake?
Check the ingredients list and allergen information on the current packaging for the specific product. The Netherlands Food and Consumer Product Safety Authority explains the mandatory declaration of allergens on food labels; don’t rely on the ingredients list for another variety.
Does all breakfast cake contain iodised baker’s salt?
You can’t assume that every pack does. Check the ingredients list for the breakfast cake you want to buy, or ask the manufacturer which type of salt is used if it matters to your choice.
How should I store an opened pack of breakfast cake?
Follow the storage instructions on the pack. For its sliced plain variety, Albert Heijn advises storing it in a cool, dark and dry place; instructions may vary by product.