Choose a sliced wholemeal variety if you mainly want to compare wholemeal content and fibre. With a zero variety, check which sweeteners it contains and read any warnings; a plain variety is an option if you’re looking for a simple, pre-sliced base. In every case, compare sugars and fibre per 100 g and check how many slices are in the pack.
You want to pair sliced breakfast cake with savoury toppings, so you’re comparing the wholemeal content and fibre per 100 g. Albert Heijn provides this information for its sliced wholemeal variety.
You’re comparing sugars per 100 g, but with a zero variety you also want to know which sweeteners or polyols it contains and what warnings appear on the packaging.
You want to know whether the breakfast cake is pre-sliced, how many slices or portions are in the pack, and how to store it after opening.
First, decide what matters most to you: wholemeal content and fibre, fewer sugars or the convenience of a pre-sliced pack. The term ‘medium sliced’ doesn’t indicate a standard slice size, so check the number of slices or portion size on the packaging.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal content and fibre | Check the ingredients and compare both fibre and sugars per 100 g. Albert Heijn lists 5,7 g of fibre and 34 g of sugars per 100 g for AH Ontbijtkoek volkoren gesneden. | If I eat breakfast cake with savoury toppings, I want to see what the wholemeal base offers me on the label. Around 38% of consumers would choose wholemeal content and fibre as their top purchase priority. |
| Sugars and sweeteners | Compare sugars per 100 g and read the ingredients and usage warnings for zero varieties. | I want to compare products with less sugar, but not overlook sweeteners I’d rather avoid. For around 31% of consumers, this would be the main priority. |
| Slices and convenience | Check whether the pack is pre-sliced, how many slices or portions it contains, and how to store it after opening. | For my everyday breakfast, I want to know how many slices I’ll get from a pack and how to store it once opened. Around 31% of consumers would put this convenience first. |
Albert Heijn lists 4,9 g of sugars and 22 g of polyols per 100 g for AH Ontbijtkoek zero gesneden. Jumbo warns that excessive consumption of its zero variety may have a laxative effect.
Check the nutritional information, ingredients and warnings for the specific variety before choosing it.
According to Albert Heijn, AH Ontbijtkoek volkoren gesneden contains 5,7 g of fibre, but also 34 g of sugars per 100 g. These figures tell you different things.
Compare both figures per 100 g and decide which matters more for your breakfast.
Jumbo lists its sliced plain variety as 475 g with 19 portions; Jumbo describes Peijnenburg naturel gesneden as 550 g with 18 slices.
As well as checking the pack weight, look at the stated number of slices or portions if you’re buying a pack for several breakfasts.
The varieties described by Albert Heijn and PLUS list rye or cereals containing gluten. The name breakfast cake, wholemeal or zero doesn’t tell you by itself which allergens a particular variety contains.
If you have a food allergy or avoid gluten, check the latest allergen information on the packaging.
A brand to compare if you’re looking for a sliced plain or wholemeal variety.
Albert Heijn offers sliced wholemeal and zero varieties that you can compare using different label details.
Jumbo offers sliced plain and zero breakfast cake varieties to compare side by side.
PLUS is worth considering when comparing sliced plain breakfast cake.
This ALDI own-brand offers pre-sliced wholemeal and zero breakfast cake in 485 g packs.
This sliced wholemeal breakfast cake is a good fit if you’re looking for a pre-sliced base. Compare the nutritional information on the packaging if fibre or sugars are deciding factors for you.
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For anyone looking for a wholemeal base to pair with savoury toppings.
485 g pack. Check the label for fibre and sugars per 100 g, the number of slices and allergen information.
No. Albert Heijn lists 4,9 g of sugars per 100 g for AH Ontbijtkoek zero gesneden, and lists rye and cereals containing gluten. For every variety, check both the nutritional and allergen information.
Jumbo says its sliced zero variety contains sweeteners and that excessive consumption may have a laxative effect. Check the ingredients and warnings for the variety you want to buy.
Research by the Netherlands Food and Consumer Product Safety Authority into traditionally made breakfast cake and gingerbread doesn’t allow you to draw conclusions about a specific pack sold in a shop. The NVWA reported that in 2025, a benchmark level was exceeded in 34% of 85 sampled products; this is not a measurement of the variety you choose.
