What should you look for when choosing?
When choosing sliced breakfast cake to enjoy with your coffee, first decide whether slice size, the recipe or the amount in the pack matters most to you.
| What to consider |
What to check before buying |
Who it matters to |
| Slice size |
Check whether the exact variant is described as a thick slice, and compare the net weight with the number of slices. These details don’t give you a physical measurement of thickness. |
I want to serve a generous, pre-sliced portion with my coffee; around 40% of consumers put slice size first. |
| Recipe and nutritional information |
Read the ingredients and compare fibre and sugars per 100 g. If sweeteners are used, check the warnings too. |
When choosing between plain and wholemeal, I want to know what’s in the cake. Around 30% of consumers give the recipe top priority. |
| Pack size and portions |
Check the pack size, number of slices and storage instructions for the product you’re buying. |
For several coffee breaks at home, I want an amount I can store after opening; for around 30% of consumers, pack size is the first thing they consider. |
Sliced breakfast cake on Joybuy
These two pre-sliced g’woon packs are options to compare if you’re deciding between plain and wholemeal. Check the slice size separately if a thick slice is your main requirement.
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g'woon sliced breakfast cake, 485 g
For anyone who wants to serve plain breakfast cake with coffee, already sliced.
485 g pack. If you’re looking for a thick slice, check the number and size of the slices on the current packaging.
If you need to avoid allergens, check the current ingredients and allergen information.
View on Joybuy
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g'woon wholemeal sliced breakfast cake, 485 g
For anyone looking to try a wholemeal option among pre-sliced breakfast cakes.
485 g pack. If thickness matters, check the number and size of the slices on the current packaging.
If you need to avoid allergens, check the current packaging: the allergen descriptions supplied for this variant contradict one another.
View on Joybuy
Frequently asked questions
Does XL mean a breakfast cake has thicker slices?
No, XL isn’t a measurement of thickness in itself. Albert Heijn lists the Peijnenburg Naturel Gesneden XL reviewed as 455 g with 16 slices. Check the exact pack for size, and look at the slices themselves if thickness is important.
What does ‘no added sugars’ mean on breakfast cake?
It doesn’t mean the cake is sugar-free. The Peijnenburg variant reviewed lists naturally occurring sugars and contains xylitol; check the nutritional information and warnings for the variant you’re buying.
Can I choose ordinary sliced breakfast cake if I need to avoid gluten?
Don’t assume so without checking that the product is suitable and reading the label. The Peijnenburg Naturel reviewed contains rye; the PLUS variant reviewed contains rye and may also contain wheat, barley and oats.
Is iodised baker’s salt compulsory in Dutch breakfast cake?
No, there is no general legal requirement to use iodised baker’s salt. In 2008, the Ministry of Health, Welfare and Sport published an agreement on its use; according to the Dutch baking industry, using it isn’t a legal requirement. Read the ingredients list if you want to know which type of salt is in a particular breakfast cake.
How should I store sliced breakfast cake after opening?
Follow the storage instructions on the pack you bought. For the Peijnenburg variants reviewed, storage in a cool, dry, dark place is recommended, preferably in a sealed tin or container.