Who are these options suitable for?

Coffee drinkers who want a generous slice

If you serve breakfast cake with coffee, you might want to look for a pre-sliced option with a satisfyingly substantial feel. PLUS lists a Bolletje variant described as a ‘thick slice’, but this isn’t a standard measurement that lets you compare it directly with other packs.

Shoppers who care about ingredients and fibre

If you’re choosing sliced breakfast cake based on wholemeal ingredients, fibre or a ‘no added sugars’ claim, the label on the exact variant is more useful than the brand name. If a product contains xylitol, check the warnings on the packaging too.

Households stocking up for several coffee breaks

For home use, the pack size and number of pre-sliced portions matter. Albert Heijn lists its Peijnenburg Naturel Gesneden as a 550 g pack containing 18 slices. Compare these details for each product rather than assuming a larger pack means thicker cake.

What should you look for when choosing?

When choosing sliced breakfast cake to enjoy with your coffee, first decide whether slice size, the recipe or the amount in the pack matters most to you.

What to consider What to check before buying Who it matters to
Slice size Check whether the exact variant is described as a thick slice, and compare the net weight with the number of slices. These details don’t give you a physical measurement of thickness. I want to serve a generous, pre-sliced portion with my coffee; around 40% of consumers put slice size first.
Recipe and nutritional information Read the ingredients and compare fibre and sugars per 100 g. If sweeteners are used, check the warnings too. When choosing between plain and wholemeal, I want to know what’s in the cake. Around 30% of consumers give the recipe top priority.
Pack size and portions Check the pack size, number of slices and storage instructions for the product you’re buying. For several coffee breaks at home, I want an amount I can store after opening; for around 30% of consumers, pack size is the first thing they consider.

Common mistakes

  • Assuming XL or ‘thick slice’ means a standard thickness

    A larger pack and a description of the eating experience aren’t the same as a stated thickness for every slice. For example, Albert Heijn lists its Peijnenburg Naturel Gesneden XL as 455 g with 16 slices.

    Compare the number of slices and net weight of the exact variants. If slice size is what matters most, look at the slices themselves rather than relying only on the name on the pack.

  • Confusing ‘no added sugars’ with sugar-free

    The Peijnenburg variant without added sugars that was reviewed also lists naturally occurring sugars and contains xylitol. Excessive consumption of xylitol may have a laxative effect, and it’s not suitable for animals.

    Check the sugars, any polyols and the ingredients on the current label. Keep breakfast cake containing xylitol out of reach of pets.

  • Assuming allergens based on the product category

    Ingredients and possible traces vary between breakfast cakes. For example, the Bolletje variant reviewed lists rye, wheat and lupin, and may contain nuts.

    If you need to avoid certain ingredients, check the allergen information on the exact pack every time you buy it.

  • Assuming baker’s salt is iodised

    According to the Dutch baking industry, the Dutch agreement on baker’s salt does not make the use of iodised salt a general legal requirement. This doesn’t tell you which type of salt is used in a particular breakfast cake.

    If iodine is relevant to your choice, read the ingredients list for the specific product.

Brands to consider

Peijnenburg

Sliced breakfast cake, including plain and wholemeal varieties. Compare the recipes and packs individually.

  • Albert Heijn lists the reviewed Naturel Gesneden pack as 550 g with 18 slices.
  • For a variant with no added sugars that contains xylitol, check the ingredients and warnings on the label; the brand name alone tells you nothing about the recipe.

Bolletje

Sliced breakfast cake, including a variant shown by PLUS and described by the brand as a ‘thick slice’.

  • The plain pack reviewed contains 500 g, and its description may suit anyone looking for a generous slice.
  • ‘Thick slice’ isn’t a standard measurement for comparing thickness. The variant reviewed lists rye, wheat and lupin, and may contain nuts.

PLUS

Own-brand plain sliced breakfast cake in a 485 g pack for enjoying at home.

  • The variant reviewed is already sliced.
  • According to the product information, this variant contains rye and may also contain wheat, barley and oats. Check the current packaging.

Koek & Bakker

ALDI’s own brand, with pre-sliced wholemeal and zero variants in 485 g packs.

  • The two variants shown offer a choice between wholemeal and a zero option labelled as having no added sugars.
  • The name of the variant doesn’t tell you how thick the slices are. Compare the nutritional information and ingredients on the pack you choose.

Sliced breakfast cake on Joybuy

These two pre-sliced g’woon packs are options to compare if you’re deciding between plain and wholemeal. Check the slice size separately if a thick slice is your main requirement.

g'woon sliced breakfast cake, 485 g

g'woon sliced breakfast cake, 485 g

For anyone who wants to serve plain breakfast cake with coffee, already sliced.

485 g pack. If you’re looking for a thick slice, check the number and size of the slices on the current packaging.

If you need to avoid allergens, check the current ingredients and allergen information.

View on Joybuy
g'woon wholemeal sliced breakfast cake, 485 g

g'woon wholemeal sliced breakfast cake, 485 g

For anyone looking to try a wholemeal option among pre-sliced breakfast cakes.

485 g pack. If thickness matters, check the number and size of the slices on the current packaging.

If you need to avoid allergens, check the current packaging: the allergen descriptions supplied for this variant contradict one another.

View on Joybuy

Frequently asked questions

Does XL mean a breakfast cake has thicker slices?

No, XL isn’t a measurement of thickness in itself. Albert Heijn lists the Peijnenburg Naturel Gesneden XL reviewed as 455 g with 16 slices. Check the exact pack for size, and look at the slices themselves if thickness is important.

What does ‘no added sugars’ mean on breakfast cake?

It doesn’t mean the cake is sugar-free. The Peijnenburg variant reviewed lists naturally occurring sugars and contains xylitol; check the nutritional information and warnings for the variant you’re buying.

Can I choose ordinary sliced breakfast cake if I need to avoid gluten?

Don’t assume so without checking that the product is suitable and reading the label. The Peijnenburg Naturel reviewed contains rye; the PLUS variant reviewed contains rye and may also contain wheat, barley and oats.

Is iodised baker’s salt compulsory in Dutch breakfast cake?

No, there is no general legal requirement to use iodised baker’s salt. In 2008, the Ministry of Health, Welfare and Sport published an agreement on its use; according to the Dutch baking industry, using it isn’t a legal requirement. Read the ingredients list if you want to know which type of salt is in a particular breakfast cake.

How should I store sliced breakfast cake after opening?

Follow the storage instructions on the pack you bought. For the Peijnenburg variants reviewed, storage in a cool, dry, dark place is recommended, preferably in a sealed tin or container.