Choose a sliced plain variety if you mainly want to grab a slice quickly. Compare wholemeal varieties if fibre matters to you, or look for a variety with no added sugars if that’s your priority. Check the exact pack for its weight, number of slices, nutritional information per 100 g and allergens: the variety name doesn’t tell you everything.
If you don’t want to slice it yourself, look for a pack labelled ‘sliced’. It’s also worth comparing the number of slices with how often you plan to eat from the same pack: for example, Peijnenburg lists 12 slices in a 345 g variety.
Check the nutritional information for the exact variety, both per 100 g and per slice. Peijnenburg lists 17 g of fibre and 4.9 g of sugars per 100 g for its wholemeal variety with no added sugars; the plain varieties reviewed have different values.
Compare the pack weight and, where stated, the number of slices. Also check how to store the pack once opened, so you can plan for your next snack.
When choosing sliced breakfast cake for an evening snack, it helps to decide what matters most to you: grabbing a slice straight away, comparing nutritional information or enjoying a pack over several evenings.
| What to consider | Check | Who it matters to |
|---|---|---|
| Ready to eat | Whether the cake is sliced and how many slices are in the pack. | I want to be able to grab a slice in the evening without using a knife; around 40% of consumers put this convenience first. |
| Sugars and fibre | The nutritional information per 100 g and per slice, as well as the ingredients and allergens in the variety you choose. | If you want to weigh up sugars and fibre, it’s better to check the nutritional information than rely on ‘wholemeal’ or ‘zero’ alone; around 40% of consumers prioritise this comparison. |
| Enjoying it over several evenings | The pack weight, number of slices and storage advice once opened. | If I want a pack to last for several evenings, I want to know how many slices it contains and how to store the rest; around 20% of consumers consider this the most important factor. |
Sliced breakfast cake is available in different weights and with different numbers of slices. Peijnenburg, for example, lists a 345 g pack with 12 slices and a 550 g plain variety with 18 slices.
Think about how many evenings you want the pack to last, then compare both the weight and the number of slices. Don’t use ‘medium sliced’ as a substitute for checking those details.
The names point to different product characteristics, but they don’t tell you by themselves how much sugar or fibre there is in each slice. A variety with no added sugars may also contain sweeteners.
Read the nutritional information and ingredients list for the exact pack. Check the allergens too: labels such as ‘wholemeal’ or ‘no added sugars’ don’t replace that check.
Peijnenburg offers sliced plain varieties and a sliced wholemeal variety with no added sugars.
AH Sliced Plain Breakfast Cake is a 485 g own-label variety.
Jumbo sells a 475 g own-label plain sliced breakfast cake.
Lidl lists a 485 g sliced wholemeal breakfast cake.
Koek & Bakker offers a sliced wholemeal breakfast cake and a sliced Zero variety, both weighing 485 g.
PLUS sells a 485 g own-label plain sliced breakfast cake.
This 485 g sliced wholemeal breakfast cake is an option if you want to grab a slice in the evening and save the rest of the pack for another time. Check the pack itself if the number of slices, nutritional information or allergens will influence your choice.
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For anyone who wants to grab a slice without cutting it themselves and is looking for a pack to enjoy over several occasions.
Sliced wholemeal breakfast cake, 485 g. Check the pack for the number of slices and the units used for the nutritional information. Also check the allergen information, including the mention of rye.
Compare the actual weight and number of slices rather than relying on ‘medium sliced’ alone. For example, Peijnenburg lists 12 slices in a 345 g pack and 18 slices in a 550 g plain variety; for other packs, check the label for the number of slices.
No, this label doesn’t mean the product contains no sugars. Peijnenburg lists 4.9 g of sugars per 100 g for its wholemeal variety with no added sugars, and includes xylitol in the ingredients. Check the nutritional information for the variety you choose.
No, ‘wholemeal’ doesn’t replace the allergen information. The Peijnenburg wholemeal variety reviewed contains rye and may contain nuts and milk. Always check the allergen information on the exact pack.
Follow the storage advice on the pack and seal it well after use. For the plain variety reviewed, Peijnenburg recommends storing it in a sealed container or tin; Albert Heijn advises storing its plain variety in a cool, dark and dry place.
