When choosing sliced breakfast cake for a mid-morning snack, don’t rely on the description ‘thick slice’ alone. Check the number of slices and the portion weight too, as the description doesn’t give you a comparable measure of thickness. Then decide what matters most to you: a substantial slice, wholemeal and fibre, less added sugar or a pre-measured portion. Each calls for different checks on the label.
You want a single slice of breakfast cake that feels satisfying to eat mid-morning. A description such as ‘thick slice’ might catch your eye, but the number of slices and the portion weight give you more to go on when choosing.
You’re looking for sliced breakfast cake and want to compare options by their wholemeal rye flour and fibre content. Check the nutrition information per 100 g and, if provided, per slice: a pack and a portion aren’t the same basis for comparison.
You’re considering an option with no added sugar, but also want to know which sweeteners it contains and what warnings appear on the packaging.
Start with what you want your slice to offer during your morning break. Then compare products using the same nutrition information basis, and check the portion you actually plan to take with you or eat.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| A substantial slice | Check the number of slices and the pack weight. Treat ‘thick slice’ as a description, not a measurement of thickness. | If I want to eat a single slice as a snack, what matters most is how substantial it feels. Around 33% of consumers give this experience of the slice top priority. |
| Wholemeal and fibre | Check the proportion of wholemeal rye flour in the ingredients list and compare fibre per 100 g. | For my morning break, I’d choose wholemeal breakfast cake over a slice described as thick. Wholemeal and fibre matter most to around 27% of consumers. |
| Added sugar | Compare sugar per 100 g and check the ingredients and any warnings about the sweeteners used. | I want to limit added sugar, but I also want to know which sweeteners I’m choosing. This is the main consideration for around 27% of consumers. |
| A measured portion | Check the weight per slice and whether the slices are packed together or individually. | When I take a snack with me, I want to know in advance how much one portion is. Around 13% of consumers say this matters most to them. |
Bolletje describes its sliced plain breakfast cake as a ‘thick slice’. Without a stated measurement, you can’t tell whether it is physically thicker than a slice from another brand.
Where possible, compare the number of slices, the pack weight and the stated portion weight. Take the description into account if you’re mainly looking for a particular texture and feel.
According to their product information, the sliced wholemeal options from Jumbo and PLUS reviewed here contain 35,2 g and 34,1 g of sugar per 100 g, respectively. Wholemeal content and sugar content answer different questions.
Compare fibre and sugar side by side, first per 100 g and then per portion if that information is available.
The Jumbo and Peijnenburg options reviewed here contain sweeteners or polyols. Both product pages warn of a possible laxative effect if consumed in excess; the Peijnenburg option contains xylitol and states that the product is not suitable for animals.
Check the ingredients and packaging warnings before choosing an option. Keep any product containing xylitol out of reach of pets.
Peijnenburg offers sliced plain breakfast cake and a sliced wholemeal option with no added sugar.
Bolletje describes its sliced plain breakfast cake as a ‘thick slice’.
Jumbo offers sliced wholemeal breakfast cake, among other products, as well as a sliced Zero% option.
PLUS sells sliced wholemeal breakfast cake under its own brand.
This sliced wholemeal breakfast cake is a good fit for a snack break when you want to take a slice straight from the pack. If the thickness or size of each slice is what matters most, check the packaging for that information too.
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An option to consider if you’re looking for sliced wholemeal breakfast cake for a mid-morning snack. Before buying, compare the number of slices and the weight per slice if portion size matters. Check the label’s nutrition information for sugar and fibre.
No. The description alone doesn’t let you make that comparison. Bolletje uses ‘thick slice’ for its sliced plain option; also check the number of slices, the pack weight and any stated portion weight.
No. According to Jumbo and PLUS, their sliced wholemeal options reviewed here contain 35,2 g and 34,1 g of sugar per 100 g, respectively. Check the proportion of wholemeal rye flour, fibre and sugar separately on the label.
Check which sweeteners are used and read the warnings on the packaging. The Jumbo and Peijnenburg options reviewed here warn of a possible laxative effect if consumed in excess; the Peijnenburg option contains xylitol and states that the product is not suitable for animals.
Follow the storage instructions for the product you buy. For the Peijnenburg option reviewed here, PLUS recommends keeping it in a cool, dark place, ideally in a sealed storage container or tin. Instructions may vary from product to product.
